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Limited service hotels…get in the internet game!
It Takes Priorities
There will probably never be enough time, money, or human resources available for smaller properties to do everything they want to accomplish. For these hotels, prioritizing marketing initiatives is vital. The first priority should be to have a search and sales optimized website and to develop a simplified and affordable online marketing budget.
The Top 10 Signs That Your Site Needs a Make-Over
10. Less than 3% of your site visitors are making online reservations.
9. Your site is all about your hotel...and nothing about its location or local room generators.
8. Your site has more photography than it has text. Content (text) is King.
7. Your site has poorly chosen title, description, and Meta tags...or none at all.
6. Your site has poorly written text which doesn't include keywords.
5. Your site's designer is not experienced in hotel marketing.
4. Your site's text is not written in a sales priority-order.
3. Your site is more than 3 years old.
2. Your site has a Google PageRank of 3/10 or less.
1. You consider your hotel's presence on your franchise site is all you need.
The Next Step
Now that your site has been restructured and is fully optimized, it's time to consider the best marketing tactics your hotel can afford. For new websites or newly optimized sites, Pay-per-click advertising usually provides the biggest bang for the buck. For smaller monthly budgets, I always suggest a concentration on Google AdWords. Google outperforms all other search engines. For bigger budgets, it pays to use Yahoo and MSN as well.
He was privileged to have worked shoulder-to-shoulder with some of the most talented people in the Industry. Many of these people are still mentors to his work today.
Salerno has experience with franchise and independent hotels ranging from small boutique hotels to the 1100 room Sheraton World Resort in Orlando, Florida; many three-star hotels to four-star world-class hotels like Frenchman's Reef in St. Thomas, Peabody Hotels, and The Pfister, historical hotel.
He has had operational and sales experience with various franchises such as: Marriott, Holiday Inn, Sheraton, Days Inn, Radisson, Hilton, Embassy Suites, Best Western, Choice, and Hampton Inn.
Through the years, Salerno has used his personal experience to create his coaching/mentoring program as a solution to assist companies with the challenge of developing and retaining talented people.
Salerno's coaching programs provide training and support to reinforce new methods and techniques until they become habit. This maximizes the benefits of the continued training you provide to your associates.
Rooted in his past experience, Salerno's coaching programs extend into sales effectiveness, hotel leadership, revenue management, and Internet management.
The increasing influence of the Internet on the hotel industry captured his focus, in 1996, and inspired him to develop methods to design functional web sites, maximize search engine results, manage third-party supplier contribution, manage rates and inventory, and assist hotels to get their fair share of this increasingly competitive environment.
Neil Salerno, CHME, CHA,
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