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Mixed Fortunes for Hoteliers across Asia Pacific
Commenting, Alex Kyriakidis, Global Managing Partner of Tourism, Hospitality & Leisure at Deloitte, said: "Despite the good news about some major world economies lifting out of recession, it's too early to rule out another dip in hotel performance. Regardless of whether the bottom has been hit or not, Asia Pacific's tourism industry is well placed as we enter economic recovery. Some of the world's fastest growing economies are in Asia Pacific and with a strong correlation between hotel and economic performance, the hotel industry is bound to benefit. In addition, intra-regional tourism should rebound faster than international demand and, with over half of the world's population living in Asia Pacific, travel demand should return quicker here than in regions that rely more on international tourism."
Despite falling revPAR across the region there are still some notable success stories. Seoul was the only city in Asia Pacific to experience an increase in both occupancy and average room rates, and achieved the highest occupancy of 78.6%.
The weakness of the Korean Won against source market currencies helped attract 21.9% more visitors from East Asia and the Pacific, which accounts for over three quarter of Korea's international tourists.
Bali achieved the strongest average room rate and revPAR growth in the region, up 23.5% and 11.4% respectively, as the destination continues to recover from the 2005 bombs combined with strong demand from Australia. Low cost airline expansion between the two should further boost the resort.
In China, Beijing is suffering from a post-Olympic slump and has witnessed 12 consecutive months of double-digit revPAR decline, leading to the worst drop across Asia Pacific, down 56.2% year-to-August 2009.
New Delhi and Mumbai
Meanwhile, hotels in India suffered from some of the largest drops in revPAR, down 39.6% in New Delhi and 36.9% in Mumbai as thousands of new rooms open across the country. In addition, suppressed demand and escalated security concerns in the wake of the Mumbai terrorist attacks in November 2008 have also had an effect on performance.
Marvin Rust, Global Managing Partner for Hospitality at Deloitte, added: "Spiralling unemployment, reduced consumer confidence and dampened travel demand were some of the most immediate side effects of the economic downturn. Now that the worst recession since the great Depression appears to be coming to an end in a number of countries, the aftermath and side effects will become evident, continuing to challenge us in all aspects of business.
"Looking forward, this is the perfect opportunity for hoteliers to evaluate what has happened and make important strategic decisions to navigate out of the economic turmoil, and leverage their businesses into more fruitful times."
Top five and bottom five markets in Asia Pacific by revPAR percentage change in local currency for year-to-August 2009 v year-to-August 2008
Local currency US$
Source: STR Global
Analysis mostly in local currency apart from Asia Pacific-wide figures in first paragraph
Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu (‘DTT'), a Swiss Verein, whose member firms are legally separate and independent entities. Please see www.deloitte.co.uk\about for a detailed description of the legal structure of DTT and its member firms.
The information contained in this press release is correct at the time of going to press.
For more information, please visit www.deloitte.co.uk.
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