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Peak Web Traffic User Survey Results: When Too Much of a Good Thing is a Bad Thing
The survey, entitled "When More Website Visitors Hurt Your Business: Are You Ready for Peak Traffic?" found that:
"Peak Web traffic means increased revenue opportunity: for most businesses, peak periods are precisely when they spend the most on promotions and campaigns to drive visitors to their sites and convert the sale. However, it's clear that peak traffic also means increased risk for degraded Web performance and, consequently, lost business, as this survey starkly confirms" said Matt Poepsel, Vice President, Performance Strategies, Gomez Division. "Investing in Web load testing before marketing campaigns and seasonal traffic spikes can help businesses ensure that their customers' online experience is optimal, even under peak loads."
Gomez retained Equation Research to conduct this survey. 1,538 consumers who had bought a product or service online in the past nine months were interviewed including 500 online shoppers, 500 using the Web for online travel bookings and 500 financial service users including online stock traders. Interviews were conducted during December 16-22, 2009.
To read the full findings in the "When More Website Visitors Hurt Your Business: Are You Ready for Peak Traffic?" report, please go to: http://bit.ly/9wUzZj.
Gomez, the Web performance division of Compuware, provides the industry's leading solutions for optimizing the performance, availability, and quality of Web and mobile applications. The on-demand Gomez platform integrates solutions for Web load testing, Web performance management, Web cross-browser testing, and Web performance business analysis that test and measure Web and mobile applications from the "outside-in" - across all users, browsers, devices, and geographies - using a global network of over 100,000 locations. When combined with Compuware Vantage, Gomez offers the industry's only solution for optimizing application performance across the Enterprise and the Internet. Over 2,500 customers worldwide, ranging from small companies to large enterprises - including 12 of the top 20 most visited US Web sites - use Gomez solutions to increase revenue, build brand loyalty, and decrease costs.
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