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Internet Remains The Only Growth Channel For Hotels in Recent Years
The online channel for hotel bookings has once again been confirmed to be the only growth channel in hospitality Industry. Statistics and data for the year 2009 has recorded a significant rise in the internet bookings for the top 30 hotel brands with a marked increase of 6.5% vs. 2008. This increase in the Internet bookings comes at the expense of the GDS and Voice Channels, both of which have been in decline for many years now. Here are some findings from recent surveys and research.1
GDS CHANNEL HAS SEEN A STEADY DECLINE
GDS hotel bookings via the CRS of the top 30 hotel brands declined by 4.3% in 2009 vs. 2008, and constitutes 23.5% of total CRS booking. Back in 2006, GDS reservations constituted 31.3% of total CRS bookings.
CONTRIBUTION FROM THE VOICE CHANNEL CONTINUES TO DECREASE
The Voice Channel is in decline for the 6th consecutive year.2 Voice reservation share decreased to 22.6% in 2009.
THE SHIFT FROM OFFLINE TO ONLINE CHANNEL IS PERMANENT
53.9% of overall CRS bookings for the top 30 hotel brands in 2009 came from the online channel, which is an increase of 6.7% over 2008.3
Travel agency share has declined:
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