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TripAdvisor for Destination Marketing Organizations
Over the past few years, TripAdvisor has been expanding its content offerings, evolving from a hotel review site to a comprehensive resource for planning trips. And while the majority of content is traveler-generated, if you're a tourism bureau you have a variety of options to contribute content of your own, to enhance existing content and to promote travel to your destination.
"TripAdvisor offers a comprehensive suite of content products, both free and paid, that allow destination marketing organizations (DMOs) to enhance their websites with user-generated content and drive more traffic," says Kevin Carter, TripAdvisor's Manager of Business and Trade Media Relations. In the past two years, he says, TripAdvisor has worked with more than 600 global DMOs.
With 50 million unique monthly visitors worldwide, TripAdvisor might just be the most important site for marketing your destination aside from your official website. And unlike social networks like Facebook and Twitter, people go to TripAdvisor to shop, not to socialize.
In its 2010 Travel Trends Survey, TripAdvisor asked travelers at what stages in vacation planning they are most likely to visit the site. 54% of respondents indicated "at the beginning", when either "looking to be inspired with a destination to visit" or "choosing between destinations."
For DMOs means lots of impressionable travel shoppers ripe for the picking. Here's how to harvest them.
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