Mobile And Why It Matters For Hotels

Apr 05, 12 | 12:06 am

Not only is smartphone usage on the rise, but a large percentage of those users are using their device specifically for this industry. If you're a hotelier that has a website with any type of flash imagery, iPhone users cannot see those images on their phone.

All hoteliers should understand the importance of having a mobile friendly website. Not only will it help with your rankings in search engines on mobile devices, it provides a better user experience for all users looking for information on your business. While text-only mobile websites are better than a standard desktop site, with the rise in smartphone users TIG Global recommends building a website optimized for these devices specifically with swipe and multi-touch functionality. But remember that having a mobile website is not enough. Be sure you have a comprehensive mobile strategy that leverages all appropriate social media and online marketing trends. As mentioned previously, 92% of users seek local information on their mobile device. If you have a restaurant or spa on property, be sure you are making it easy for users to find you, whether that is by optimizing your Google Places page, having a strong presence on Twitter and Facebook, standing out on location based services like Foursquare or ideally, all of the above.

Source to read the full article "Mobile And Why It Matters For Hotels" from HotelMarketing.com