Not only is smartphone usage on the rise, but a large percentage of those users are using their device specifically for this industry. If you're a hotelier that has a website with any type of flash imagery, iPhone users cannot see those images on their phone.
All hoteliers should understand the importance of having a mobile friendly website. Not only will it help with your rankings in search engines on mobile devices, it provides a better user experience for all users looking for information on your business. While text-only mobile websites are better than a standard desktop site, with the rise in smartphone users TIG Global recommends building a website optimized for these devices specifically with swipe and multi-touch functionality. But remember that having a mobile website is not enough. Be sure you have a comprehensive mobile strategy that leverages all appropriate social media and online marketing trends. As mentioned previously, 92% of users seek local information on their mobile device. If you have a restaurant or spa on property, be sure you are making it easy for users to find you, whether that is by optimizing your Google Places page, having a strong presence on Twitter and Facebook, standing out on location based services like Foursquare or ideally, all of the above.