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Ten Differentiators: Inspiration with Ten Examples of Unique Hotel Features
By Larry Mogelonsky
Hotels continue to define novel approaches to further differentiate themselves from competitors and other properties. The concept behind this is to deliver one truly unique facet to the travel experience, thereby giving guests a common affirmation to draw upon for word-of-mouth, online reviews and return visits. Here are ten highly memorable and personal examples of properties that are accomplishing this objective. (I am sure that those reading this article can add more to the list, and feel free to do so!)
YOUR PROPERTY HERE! Challenge your team to come up with one exceptional differentiator and execute it throughout your property. It doesn’t have to be big, but it most certainly has to be unique.
About Larry Mogelonsky
Larry Mogelonsky (firstname.lastname@example.org) is the president and founder of LMA Communications Inc. (www.lma.ca), an award-winning, full service communications agency focused on the hospitality industry (est. 1991). Larry is also the developer of Inn at a Glance hospitality software. As a recognized expert in marketing services, his experience encompasses Four Seasons Hotels & Resorts and Preferred Hotels & Resorts, as well as numerous independent properties throughout North America, Europe and Asia. Larry is a registered professional engineer, and received his MBA from McMaster University.
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