According to Jones Lang LaSalle Hotels, Atlanta offers the best bang for the buck in terms of hotel rates relative to the cost of a Big Mac in the United States, followed closely behind by Dallas. The results of the firm’s inaugural Hotel Affordability Index shows that even among the world’s major cities, only Mexico City and Sao Paulo rate as more affordable than Atlanta and Dallas.
Jones Lang LaSalle Hotels’ Hotel Affordability Index compares the average daily rate (ADR) of a city’s hotel market with the local price of a McDonald’s Big Mac in the native currency, as published by The Economist magazine.
“In Atlanta and Dallas you can get a good nights rest for only 29 times the cost of a Big Mac,” noted Arthur Adler, Managing Director and CEO-Americas for Jones Lang LaSalle Hotels. “Orlando, Los Angeles, Phoenix and Miami hotels also provide a good value, at 33 to 38 times the cost of two all beef patties, special sauce, etc cited Adler,” “The economic turndown has resulted in bargains for travelers (but not necessarily for consumers of fast food). This, combined with the popularity of driving vacations, bodes well for the occupancy levels of U.S. hotels this summer.”
If a European expedition is what you seek, be prepared to shell out some money. London hotels rank as the most expensive in the world where a room will cost you 110 times the cost of a Big Mac. London is followed by Paris, Milan and Rome. Among U.S. cities, New York hotels will hit your wallet hardest at 65 times the price of a Big Mac.
Jones Lang LaSalle Hotels, the world’s leading hotel investment services group, provides clients with value-added investment opportunities and advice. In 2002, its success story includes the sale of 6,747 hotel rooms to the value of US$862 million in 36 cities and advisory expertise on 116,877 rooms to the value of US$17.8 billion across 170 cities. Jones Lang LaSalle Hotels’ services include transactions, mergers and acquisitions, financial advice and capital raising, valuation and appraisal, asset management, strategic planning, operator assessment and selection and industry research.
Jones Lang LaSalle (NYSE: JLL) is the world’s leading real estate services and investment management firm, operating across more than 100 key markets on five continents. www.joneslanglasallehotels.com