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Luxury Tour Operators reveal: the top 10 criteria for gaining inclusion in their programmes
By Angela Clark, Managing Partner of Lumičre
Six luxury European tour operators provided insights into their selection criteria, which ranged from hotel characteristics, to the professionalism of hotel staff:
Others cited the importance of being consistent in providing good availability for the tour operator in peak seasons, and not just low. “We generate the most business, on a long-term basis, to properties that combine a consistent standard of service and facilities with a long-term commitment as a strategic partner” said Vanessa Morris, Public Relations Manager for Elegant Resorts. “Importantly, we appreciate hotels that support us when times are good, and not just when they need the business.”
Luxury tour operators occupy a specialised niche in the travel arena, and tend to command exceptional loyalty from their clients, especially their long-term customers.
Despite the growth of internet bookings and the increase in direct to consumer marketing, other factors such as ease of booking, local knowledge and legal protection under stringent European laws are likely to keep luxury tour operators in business for quite some time.
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