Rezidor SAS Hospitality is to take over the management of nine UK properties to be operated under the Park Inn brand. The portfolio, previously part of the Queens Moat House Group and being sold by Goldman Sachs and Westmont Hospitality, will be operated under long-term agreements with Jefferson Hotel LLP, as the new owners.
The nine hotels will give Park Inn extensive coverage across the UK, including the greater M25, the Midlands and Rezidor SAS’s first property in Wales. The new portfolio totals 1,196 bedrooms across hotels located in Nottingham (172 rooms), West Bromwich (168 rooms), Bedford (120 rooms), Telford (153 rooms), Lakeside (97 rooms), Northampton (145 rooms), Cardiff (132 rooms), Harlow (119 rooms) and Watford (90 rooms).
All properties will have a restaurant and bar, conference facilities and a health club. The majority are at major motorway junctions and close to a business park. Rezidor SAS plans to renovate and upgrade the current product for approximately 15 million pounds over the next two years, bringing them in line with the Park Inn brand. Service concepts including the ‘Yes I Can’ spirit of service will be introduced and for the first time guests will also find staying at these hotels more rewarding with the opportunity to join goldpoints plus, the loyalty programme operated by Rezidor SAS.
With the addition of the nine hotels, Park Inn becomes a significant hotel brand in the mid market sector within the UK and Ireland, with a total of 13 properties in operation and a further two properties under development and scheduled to open in 2007.
Due to the significant growth of Park Inn within the UK and the importance of these markets to Rezidor SAS, a new organisational structure has been put in place with immediate effect. Martin Holze takes on the role of Regional Director, Park Inn, UK, reporting directly to Kurt Ritter, President and CEO of Rezidor SAS Hospitality. Holze brings vast experience of the Park Inn brand to the role. Since November last year, he was General Manager of the 880 bedroom Park Inn Heathrow and prior to that, General Manager of the Park Inn Berlin Alexanderplatz.