According to a recent analysis by PricewaterhouseCoopers, guests at hotels across the country are now greeted by an myriad of new amenities ranging from increased choices for methods of checkout to higher quality bath amenities and in-room exercise equipment. Hotels are adding amenities to achieve incremental revenues and to respond to increases consumer expectations.
In the US hotel industry sector the national average for room rates was $86.21 in 2004 (based on Smith Travel Research); it will increase to $90.67 in 2005 and is forecast by PricewaterhouseCoopers to increase to $95.31 in 2006.
"As hotel rates increase so do guest expectations for their hotel experiences," said Bjorn Hanson, global industry leader and partner, PricewaterhouseCoopers Hospitality & Leisure practice. "Hotels are responding with amenities that are generally better in quality and often offer guests more than they might expect at a particular price level."
Among the amenities offered, PricewaterhouseCoopers has identified the following, many of which are new to the industry or certain price levels:
· Irons and ironing boards at limited service hotels
· Wireless high speed internet access at no charge
· Flat screen televisions
· Choice of traditional bedding or duvets
· Top sheets
· Bottled water at "reasonable" prices
· 24-hour business center services
· Triple draping window treatments
· Kiosks and in-room check out options
· Enhanced quality bath amenities such as status branded items and larger soap bars
· Cordless telephones
· More premium branding of food, beverage and other consumables · Quality sound system (radio and CD player)
· Delivery of faxes to guest rooms
· Easy-to-use clock radios
· In-room exercise equipment (treadmill, exercise bike, stair climbers)
· Solutions to the problem of food and beverage items being kept too warm in the cabinet next to the refrigerator (due to the heat from the refrigerator unit)
· Enhanced lighting (greater lumens and make-up lights) in bathrooms
· Less "clutter' of advertising and other materials
· More intuitive controls for lights, in-room entertainment
· Areas for guests to cluster and meet