Best Western International Inc plans to build 15 hotels in Malaysia within the next three years.
Its vice-president for International Operations (Asia) Glenn de Souza said currently they are working with a local partner, Trinidad Holdings, to identify suitable locations for the hotels.
"Two months ago we were planning just two hotels in Pahang and Terengganu, but now we plan to have six hotels by the end of next year and 15 in 2008. After our projects in Peninsular Malaysia, we plan to build in Sabah and Sarawak," said de Souza in an interview.
He also said they are eyeing a premier four-star hotel with 300 rooms in the heart of Kuala Lumpur.
"This will be our flagship hotel and we are looking at other locations in urban areas," said de Souza.
Best Western International is the world's largest hotel chain with over 4,200 independently owned and operated hotels throughout North, Central and South America, Europe, Asia, West Asia, Australia, New Zealand and the South Pacific.
Sixty per cent of their hotels are premier hotels. In Asia, they have made their presence in India, Pakistan, China, Japan, South Korea, the Philippines, Vietnam, Thailand and Indonesia.
In addition to offering independent hotel owners the value and recognition of the world's best-known lodging brands, Best Western provides hoteliers with a wide range of comprehensive services, including domestic and international reservations systems, worldwide marketing, sales and advertising, brand identity, facility design, quality assurance, customer service and various education and training services.
"It is difficult to run a hotel independently, but through our partnership the hoteliers benefit from our extensive network," he added.