Hotels in Malaysia are expected to chalk up an average occupancy rate of 70 per cent and an average room rate (ARR) of RM225 in 2006 — the highest in the past eight years.
The robust performance will be a result of continued political stability, chasing the meeting, incentive, convention and exhibition (Mice) market, pushing for traffic from India and additional efforts put into the European countries, Malaysian Association of Hotels vice-president Ivo Nekvapil said.
Nekvapil added that continued promotion into China has helped cushion the 45 per cent drop in arrivals from a year ago.
Support will also come from efforts to make it easier to obtain visas online and visa on arrival.
“Mega familiarisation trips and Mega Sale Carnivals will continue to push Malaysia,” he added.
While the occupancy may be the highest yet projected and possibly achieved, Nekvapil said that occupancy can in fact be improved further by providing better service, good conference facilities and more packages.
An easy and friendly immigration would go a long way in wooing tourists to our shores.
Meanwhile, Nekvapil estimates that 2005 will end with an average occupancy rate of 67 per cent and an ARR of RM210 thanks to good West Asian business, more Mice activities and good eco-travel packages to Sabah and Sarawak.
Low-cost carrier AirAsia Bhd’s affordable airfares also played a huge role to bring in travellers, he added.