Choice Hotels International, Inc. today announced the promotion of Alexandra Jaritz-Kendrick to vice president, development operations. Jaritz-Kendrick previously held the position of senior director, brand strategy.
In her new role, Jaritz-Kendrick will be responsible for identifying, developing and implementing key strategic and operational initiatives designed to drive incremental unit growth and optimize operating efficiencies. She will oversee all aspects of development operations including development marketing, market and feasibility analyses, and identifying and implementing industry best practices in the areas of business intelligence, technology support, sales tools/training and daily operating processes. In addition, Jaritz-Kendrick will be working closely with the vice presidents of development to help develop and implement development strategies.
"Moving Alexandra to the franchise growth and performance team was a strategic move for Choice Hotels," said David Pepper, senior vice president, franchise growth and performance. "By adding Alexandra, with her brand strategy background, to my team, we will be able to further build brand equity through strategic growth and additional focus on property level performance."
Jaritz-Kendrick joined Choice in 2001 and has held positions in the areas of strategy, brand management and operational effectiveness. Prior to joining Choice, Jaritz-Kendrick worked as a Consultant at Ernst & Young's Hospitality Services Group in New York. She holds an MBA from Duke University and a Bachelor of Science from Cornell University's School of Hotel Administration.
Jaritz-Kendrick's promotion is part of Choice Hotels' efforts to leverage talent in order to drive increased growth, profitability and loyalty within its franchise system.
About Choice Hotels International
| Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names. For more information on Choice, visit the company's web site at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.