Starwood Hotels & Resorts Worldwide, Inc. has announced the appointment of Meaghan Murta as Manager, Loyalty & Partner Marketing, replacing Lisa Halim who will take on her new role as Director, Leisure & Online Marketing. In her role, Meaghan will be in charge of leveraging the power of Starwood’s loyalty programs ( Starwood Preferred Guest, Starwood Preferred Planner, StarChoice and Starwood Privilege ) and marketing partnerships with airline and non-airline partners. Meaghan joins the Starwood Asia Pacific office from the company’s Europe/Africa/Middle East divisional office in Brussels where she was Manager of Brand Standards & Compliance. Meaghan reports directly to David Jones, Senior Director of Marketing & Promotions for Starwood Asia Pacific.
Lisa Halim has been appointed Director, Leisure & Online Marketing. In her new role, Lisa will be responsible for aligning Starwood’s leisure strategy, with a particular focus on managing strategic online relationships with key third party companies. Lisa reports to David Jones, with a dotted line to Alison Taylor, Vice President for Sales, Starwood Asia Pacific.
Reporting to Lisa is the newly appointed Celine Neulat, who takes on the role of Manager, Online Marketing & Distribution. Celine was most recently based in Starwood’s Latin America Division where she was Area Marketing Manager, Mexico Resorts. Celine’s major responsibility will be to drive revenue through Starwood’s branded websites.
“We are basing our organizational structure on having an integrated strategy for our branded web, online third party, online wholesaler and traditional wholesaler segments. Lisa and Celine bring to us great understanding of our customers’ decision making process and this knowledge will be critical as we continue to grow the company’s online business. Similarly, loyalty and partner marketing will be a key marketing function as we continue to move from a real estate focused company to a world class lifestyle company, driving preference and loyalty towards our brands by creating memorable experiences,” commented David Jones, Senior Director of Marketing & Promotions, Starwood Asia Pacific.
Meaghan, Celine and Lisa are based at the Starwood Asia Pacific headquarters in Singapore.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced aloftSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com