InterContinental Hotels Group has appointed Katerina Fajgar as the new Director of Marketing and Communications for the three upcoming properties at Dubai Festival City – InterContinental, Crowne Plaza and InterContinental Residence Suites.
Of Czech origin, Katerina brings over seven years of hospitality experience to her new role, having over four years experience with the group. Her career started in Prague in 1996 before moving to Dubai where she joined the five star hospitality industry as Sales Manager.
Her most recent position was as Public Relations and Communications Manager for InterContinental Dubai hotel. Her main focus was overseeing hotel domestic and international communications strategies, managing consumer-focused public relations programs/ initiatives, developing promotional opportunities to raise the profile of the brand, generating press publicity and responsible for media relations activities.
Tom Meyer, Area General Manager for InterContinental Hotels Group, Dubai Festival City, commented:
'The expansion of the InterContinental Hotels Group in the Middle East, especially in Dubai market, makes it important that strategically, we provide comprehensive marketing and communications support to the business. Katerina has the experience we need to meet that objective and she is one of a number of key hires designed to add further impetus to the Group's business development drive.'
InterContinental Hotels Group PLC of the United Kingdom is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, almost 3,600 hotels and 539,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel IndigoTM, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards.