Hostelworld.com goes live on iPhone™

Mar 31, 08 | 1:57 am

Hostelworld.com today launched an iPhone_^™ specific version of its successful budget accommodation service. iPhone™ users who visit hostelworld.com will experience a website designed for optimal use on the device. There they can view hostel ratings, photos and content, make and review previous bookings in an iPhone_^™TM friendly layout. Users can bookmark the site onto their iPhone™ home screen for easy access.

Niamh Ni Mhir, Hostelworld's Chief Marketing Officer commented "We're delighted to announce the launch of Hostelworld's iPhone_^™ application. Technology is becoming increasingly significant in the travel sector, therefore we need to be constantly innovating and looking for new ways of reaching our target audience".

She continued "Backpackers are an extremely tech savvy market and are well known early adoptors of new technology. According to a recent survey we conducted we found that 95% of backpackers bring either a laptop, digital camera, iPod or mobile phone with them when travelling. With the iPhone™ set to be the device of choice it was imperative for us to develop and launch an iPhone™ application with strong core functionality for those on the move, especially as we have noticed a significant increase in the number of visitors to the site from the iPhone™ since its initial launch.

The launch of the iPhone™ application is a follow on from Hostelworld.com's highly popular mobile booking site (mobile.hostelworld.com) which launched last July.


About Hostelworld.com

Hostelworld.com is a leading provider of online reservations to the budget, independent and youth travel market. It offers confirmed online reservations for over 15,000 hostels and budget hotels in 166 countries worldwide. The site also offers budget travellers free podcasts, customised city guides, a travel social network and more. Hostelworld.com is headquartered in Dublin and is fully owned and operated by Web Reservations International Ltd (WRI).