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We Can't Wait: President Obama Takes Actions to Increase Travel and Tourism in the United States
"Every year, tens of millions of tourists from all over the world come and visit America. And the more folks who visit America, the more Americans we get back to work. We need to help businesses all across the country grow and create jobs; compete and win. That's how we're going to rebuild an economy where hard work pays off, where responsibility is rewarded, and where anyone can make it if they try," said President Obama.
According to the U.S. Department of Commerce, international travel resulted in $134 billion in U.S. exports in 2010 and is the nation's largest service export industry, with 7% of total exports and 24% of service exports. The Bureau of Economic Analysis estimates that every additional 65 international visitors to the United States can generate enough exports to support an additional travel and tourism-related job. According to the travel industry and Bureau of Economic Analysis, international travel is particularly important as overseas or "long-haul" travelers spend on average $4,000 on each visit.
Today's announcement calls for a national strategy to make the United States the world's top travel and tourism destination, as part of a comprehensive effort to spur job creation. The number of travelers from emerging economies with growing middle classes - such as China, Brazil, and India - is projected to grow by 135%, 274%, and 50% respectively by 2016 when compared to 2010. Nationals from these three countries contributed approximately $15 billion dollars and thousands of jobs to the U.S. economy in 2010. In addition, Chinese and Brazilian tourists currently spend more than $6,000 and $5,000 respectively each, per trip, according to the Department of Commerce. The Department of State has made tremendous progress in processing non-immigrant visas from these key markets, allowing them to issue more than 7.5 million visas in the last fiscal year, a 17% increase from the previous fiscal year. In the 2011 fiscal year, consular officers adjudicated more than a million visa applications in China and more than 800,000 in Brazil, representing 34 % growth in China and 42% growth in Brazil. Improving visa processing capacity for China and Brazil is particularly important because of this growth.
Today's Executive Order charges several agencies to take part in efforts to increase travel and tourism in the United States:
Additional initiatives announced today include:
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