China's economic success has created a fast-growing middle class and an explosion in domestic travel. Cashing in on the travel boom is one hotel chain that's expanding so fast, it's opening a new property every two days.
Budget hotel chain Hanting Inns was founded by billionaire businessman Ji Qi seven years ago. Today it has 1,000 properties in China, across four brands, and Ji expects Hanting to be the world's biggest hotel chain by 2020.
The company takes inspiration from Western low-cost hotel chains that cater for frequent business travelers on a budget, such as Accor, Ibis and Premier Inn.
Chinese business travel on a budget
"I first got the idea from a book introducing Accor, about how they open small hotels with less expensive but cozy, clean rooms," Ji told CNN's Richard Quest.
"I realized there's a gap in the Chinese market for such hotels as well so I decided to invest experimentally in that niche."
Ji identifies three things that Chinese customers look for in a hotel room -- all of which will chime with Western travelers: a soft bed, free internet access and a good hot shower after a long, tiring day.
Translation apps for Chinese travel
He says his ultimate target is to open 10,000 hotels. His big draw is clean, no-frills rooms that start from as little as $15 a night.
"We only invest in crucial parts (of the hotels). In our lobby you don't see fancy decorations like marble surface or crystal lights," said Ji.
"We keep everything simple because our clients don't really pay much attention to that. But we put serious money into our rooms -- in that way we manage to keep our hotels cost-effective."
The sheer scale and speed of economic development within China over the last 20 years has forced hoteliers the world over to sit up and take notice. The number of Chinese people traveling outside China has risen to 65 million a year, overtaking Japan as the largest source of outbound travelers in Asia.