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Your Competition is Your Inspiration
By Larry Mogelonsky
Everyone makes New Year’s resolutions. They’re fun, a promise for change, if not almost rigueur to our society. But with summer winding down, perhaps there’s time to holistically reevaluate on a seasonal basis. September is the back to school month; ergo autumn resolutions make total sense. After all, real change happens in baby steps and a quarterly refresher can go miles towards maintaining the levity and practicality of the impending New Year’s wish list.
This year in particular, I’ve been blessed with the freedom and opportunity to travel all over the world for business, staying in accommodations both noble and no frills. One observation I’ve made is that despite all the resources and online media within arm’s reach, many managers have contracted an acute case of tunnel vision. People know their property, or their chain, and that’s about it, something especially true for those curtailing holiday time or vacationing close to home.
Examining how other hotels, including your competitors, work is a vital exercise towards self-improvement and, ultimately, ongoing success. And you can’t do it by just surfing the web and its abundance of multimedia. You have to get on property, view the operations in full and observe any intangibles. Here are a few options:
Again, what you are looking for are the minor touches, not the broad strokes that require a full forearm into the budgetary cookie jar in order to be actionable. You want details where you can say to yourself, “Why aren’t we doing that? We should be doing that. We can do that!” Here are some inquisitive examples of the playing field we’re dealing with:
These questions obviously exclude dozens of other facets that go into the makings of a successful hotel visit – ones you can only truly feel once you’re there. I stress the old adage that you’ll never know until you try. Get out there, experience your competition and let them inspire you with new ideas that you can act upon and act upon post haste. Make your autumn resolutions all about the smaller adjustments, leaving more wiggle room to accommodate the grander changes you’ll propose come January. Given that it is budget time of year, this approach makes more sense than at any other time during the year.
About Larry Mogelonsky
Larry Mogelonsky (firstname.lastname@example.org) is the president and founder of LMA Communications Inc. (www.lma.ca), an award-winning, full service communications agency focused on the hospitality industry (est. 1991). Larry is also the developer of Inn at a Glance hospitality software. As a recognized expert in marketing services, his experience encompasses Four Seasons Hotels & Resorts and Preferred Hotels & Resorts, as well as numerous independent properties throughout North America, Europe and Asia. Larry is a registered professional engineer, and received his MBA from McMaster University.
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