HMC and Domina Hotel Group Complete Marketing Program Agreement

Oct 24, 05 | 7:50 am

Domina Hotel Group has completed today a marketing program agreement with HMC (Hospitality Marketing Consultants) which will design and implement a group-wide membership program.

“Classe,” a premium membership club, offers recognition and benefits at all managed hotels within the Domina Hotel Group portfolio.  Members will enjoy member-only room rates, complimentary nights, room upgrades, special offers, and more.  The 12-month membership also provides the member with unlimited free dining at any of the managed hotel restaurants when accompanied by one or more paying guests.  

“We have an aggressive worldwide expansion plan,” said Francesco Borrello, CEO of Domina Hotel Group. “Growing brand loyalty and securing a wide repeat-customer base are instrumental in supporting that expansion plan.  This partnership with HMC gives us turn-key solutions that are consistent with our strategic direction, and will generate fast results, while allowing our team to continue our focus towards corporate growth.  We are very excited about this partnership.”

“A growing hotel company such as Domina Hotel Group can rely on HMC’s extensive expertise, knowing there is a sizeable network of business professionals that can deliver the results they are striving to achieve,” said Marwan Ramadan, President EMEA for Hospitality Marketing Concepts. .“Domina Hotel Group will also have access to cutting-edge CRM technology to facilitate their efforts in growing their business and their brand.” 

All hotels in the Domina Hotel Group portfolio will also be a part of CLUBHOTEL®, HMC’s proprietary network of high quality, full-service hotels around the world.

About Domina Hotel Group

Founded in 2000, Domina Hotel Group has 49 hotels based in 18 different locations over 3 continents. The Group, which already has 7.502 room available, intends to continue its worldwide expansion and reach 250 hotels by the end of 2015. With its 4 international brands, Domina Hotel Group manages, owns and leases properties including: Domina Inn Hotels, Domina Hotels & Resorts, Royal Media Hotels & Resorts and Richmond Grand Hotels & Resorts. For more info visit www.dominahotels.com or contact Olivia Durazzo, Director of Communication & PR at +39 0255004388 or via email at olivia.durazzo@dominahotels.it .

About HMC

Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental Hotels Group, Le Meridien, Starwood, Shangri-La Hotels, Ritz Hotels, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company with offices in more than 70 countries including Italy, France, UK, Germany, Spain, Poland, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada and the United States.  More information about HMC may be found on the company’s website http://hmc.clubhotel.com or by contacting Peter Gorla, Director of Marketing at 949-833-8000 Ext. 218 or via email at gorlap@clubhotel.com.