Hilton Changes Name, Logo

Sep 25, 09 | 1:56 am

By Derek Gale

Hilton Hotels Corp. has changed its name to Hilton Worldwide to reflect the company's rich heritage and current status as a global hotel company as well as its strategic objective of continuing to grow internationally going forward.

Accompanying the new name is a new corporate logo incorporating design elements that reflect Hilton's heritage, its quality and commitment to excellence in service, and the company's vibrant vision for the future.

Together the two elements represent a new identity for what President and CEO Chris Nassetta calls a completely transformed and restructured global enterprise. 

"Our new identity is reflective of a refreshed company vision, mission, values and key strategic priorities, and in some ways signifies that this is a new beginning for our company," Nassetta says.

"This is an incredibly dynamic time in our company's history," Nassetta continues. "While our corporate name and logo have changed, the best of our company - the passion, commitment and high standards of our team members that translate into exceptional experiences for our guests - remains the same."

The new corporate name and logo follow the company's recent relocation of its global headquarters from Beverly Hills, California, to McLean, Virginia. These changes also have been mirrored by the internal launch of a refreshed company vision, mission, values and key strategic priorities, which are intended to communicate more clearly how Hilton conducts business and plans to achieve company goals.
 
Hilton Worldwide's portfolio of 10 brands comprises more than 3,300 hotels in 77 countries around the world. The company will open more than 300 hotels this year.

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Source: Hotelsmag.com