Music Concierge in Maldives Strikes the Right Note

Nov 04, 09 | 1:52 am

Huvafen Fushi has always remained at the forefront of hospitality by offering exquisite food, the best wine collection in the Indian Ocean, amazing spa experiences and most of all, an award winning service. When Huvafen Fushi launched Huvafen Fushi Maldives By Ravin in 2006, a collaboration with DJ and Producer Ravin from Buddha-bar, Paris, it received rave reviews and sold out status in major record stores worldwide. In 2008, Huvafen Fushi brought a stunning 3D aural experience throughout the resort.

Determined to provide an experience for the senses, Per AQUUM commissioned award-winning music consultancy, Music Concierge, to design and curate bespoke playlists for Huvafen Fushi.  With painstaking attention to detail, the Music Concierge team hand-selected each and every track to create Huvafen Fushi's own, utterly unique, signature sound.  Tailored minutely to each different area of the island, Music Concierge sourced music from across the globe to design an out-of-the-ordinary music experience which perfectly complements the property's innovative design.

Music Concierge's Creative Director & Founder Rob Wood says, ‘Huvafen Fushi and the Per AQUUM team have always been wholeheartedly dedicated to giving guests extraordinary, discerning experiences. From the incredible taste journey that is Raw, to the unique viticultural delights of the Maldives' most comprehensive wine cellar, and the holistic vision of LIME spa, Huvafen Fushi sets an entirely new standard for sybarites. It's only natural that Per AQUUM should seek to bring the same exceptional attention to detail to the way Huvafen Fushi sounds - giving guests the ultimate 360⁰ sensory experience'.

The ultimate goal of Music Concierge's bespoke music programming is to reflect and reinforce the unique ethos, character and location of Huvafen Fushi, whilst ultimately enhancing the holistic guest experience. Per AQUUM's creative vision for Huvafen Fushi has made it a world leader in hotel innovation and Music Concierge brought that same calibre of creativity and attention to detail with every aspect of sound. Rather than predictable hotel-music-by-numbers, it is hand-picked music, be it forgotten gems or undiscovered artists, from the vast Music Concierge library which spans 120 genres and three centuries.  Each playlist is meticulously custom-created to be the perfect soundtrack for where it's being heard. At Raw, for example, guests lunch on innovative spa cuisine, staring out at the horizon from an open-sided over-water pavilion, Music Concierge  designed an eclectic playlist which lets simple arrangements and organic instruments ‘do the talking' forming an ambient but unforgettable backdrop to the experience.

Per AQUUM's Managing Director Branding & Communications Mark Carson says, ‘There are few properties in the world that cater to their guests needs and wants to such a micro level. The fact that we are using music expertise this way, reiterates our forward-thinking approach. We have proven, yet again, to be leading rather than following'.

Music Concierge is founded by Creative Director Rob Wood, a passionate record collector since the age of nine. Having worked within the music industry for 18 years as a respected music journalist, magazine editor, DJ, and consultant; he counts amongst his current roles Music Programming Director of Groove Armada's Lovebox festival, and music consultant to boutique hotel experts Mr & Mrs Smith.


About Universal Enterprise

A Universal Enterprise, Per AQUUM Retreats • Resorts • Residences is a specialist management and development company that offers a different kind of company ethos: one that is passionate, visionary, imaginative and naturally modern. The architecture and design of each project is inspired by the individual beauty of the property's host culture, while development is based on principles of realism, sustainability and responsibility. Renowned for creating bold, imaginative spaces and signature attention to detail the Per AQUUM name has built significant brand value within the top echelons of the travel industry. The current portfolio includes Huvafen Fushi in the Maldives and Desert Palm in Dubai. Per AQUUM is looking at additional locations in the Indian Ocean and South East Asia regions and in the Middle East.