Early Morning Call: IHG Exec Greets Commuters in ‘Refreshing’ Style
Nov 24, 09 | 1:51 am
InterContinental Hotel Group's Jolyon Bulley provided a unique wake up call to commuters in Singapore's Central Business District this morning.
The Group's Vice President for Operations in Southeast and Southwest Asia donned his PJs and went to bed right in the middle of the peak-hour rush in Raffles Place as part of a showcase designed to highlight Holiday Inn's US$1billion relaunch programme involving nearly 3,300 Holiday Inns around the world.
Jolyon's impromptu appearance marked the end of a five-day promotion in the city centre, during which passersby were invited to tour a specially constructed mock-up room featuring Holiday Inn's new brand hallmarks - bedding with the choice of firm or soft pillows, bathroom complete with power shower, and the work and entertainment zone.
They were also given the opportunity to win free stays at Holiday Inns in seven cities in Southeast and Southwest Asia, and a specially commissioned green rubber duck, the showcase mascot.
"This showcase gives us the opportunity to demonstrate - in a very tangible way - that the new Holiday Inn really has got its ‘ducks in a row', so to speak, with a fresh new look in a number of fantastic new locations such as the Maldives and Bali," said Jolyon.
About IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, nearly 4,400 hotels and over 640,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world's largest hotel loyalty programme, Priority Club ® Rewards with 47 million members worldwide. IHG has 1,500 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years. InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
About Holiday Inn Relaunch
Holiday Inn is in the midst of the biggest relaunch in hospitality history creating a more contemporary brand image including a new logo, and driving consistency in all 3,296 Holiday Inn brand family hotels around the world. With over 1,400 hotels already relaunched worldwide, the completion of the relaunch of the global estate is expected to be completed in 2010.
