Hotels Hitting The Bullseye When Targeting Corporate Travelers

Aug 31, 12 | 12:07 am

By John McAuliffe

It’s no secret that when business travelers are preparing to hit the road they look to the web to book their hotels. Reaching these potential customers – and engaging them with a targeted story that appeals to their business travelling needs – has become a key component in online hotel marketing.

A few merchandising superstars have realized this opportunity. They attract this huge market with media customized to target business travelers. We call them our Merchandising Heroes…

Category: Best Overall Targeted Experience

Winner: Holiday Inn Denver Lakewood

Denver Lakewood customized their online experience with media that appeals to business travelers’ needs and syndicated it to select corporate booking channels, such as Concur.

Category: Best Targeted Facebook App

Winner: Radisson Hotel and Conference Center Fresno

Radisson Fresno customized a “Meetings” app on Facebook that targets corporate travelers and shows potential guests the array of business amenities that the hotel offers.

Category: Best Targeted Video

Winner: Orlando Airport Marriott Hotel

Orlando Airport Marriott Hotel has created “a day in the life of a business traveler” video to show potential customers what the experience of staying at their hotel would be like. It is displayed on Marriott.com, YouTube and distributed to OTA’s and other online booking channels.

With business travel steadily increasing, corporate booking channels have become the solution of choice for planning, researching and booking business travel.

To target business travelers on these websites your hotel needs to engage them with a customized story that appeals to their needs.

For tips on how to target business travelers online, download our free 3-Step Guide to Increasing Bookings on Corporate Channels.

About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo's VScape® and VBrochureTM products leverage the distribution capabilities of the VNetworkTM, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.