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Mainstream Mobile Users Can Be Such a Drag
New PhoCusWright study reveals gap between mainstream and tech-savvy European travelers.
Smartphones are well on their way to ubiquity. According to a forthcoming report from travel industry research authority PhoCusWright - PhoCusWright's European Consumer Travel Report Third Edition - 69% of U.K. and French travWelers with mobile phones, followed by 57% in Germany, accessed the mobile web in the past year - about a 10% increase across markets from the prior year. Travelers are connecting more frequently as well. Just about half in France and the U.K., and over one third in Germany now log on at least daily. But when it boils down to mobile web activity specifically related to travel, growth is nowhere near as robust. In fact, in Germany, despite the increased appetite for smartphones, the percentage of mobile web users who engage in several travel-related activities, such as mobile check-ins and mobile booking, fell substantially.
PhoCusWright's European Consumer Travel Report Third Edition presents a robust picture of consumer travel trends in three key countries, so that travel companies can best position themselves in these complex and challenging markets. This pre-release report is expected to publish September 6, 2012 (US$1,495).
About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.
PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.
To complement its primary research and learning solutions in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences in the United States and Germany, and partners with conferences in Canada, China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States with Asia-Pacific operations based in India and local analysts on five continents.
PhoCusWright is a wholly-owned subsidiary of Northstar Travel Media, LLC.
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