How 11 Edgy Hotel Brands Position Themselves on Twitter

Sep 13, 12 | 12:04 am

By Barbara De Lollis

What does a Twitter bio say about a hotel company?

I honestly hadn't paid much attention to hotels' Twitter bios since I try to follow as many of the hotel brands as possible, regardless of what their bio says.

But the other day, I looked up the Twitter name for Morgans Hotel Group, the New York-based trendy hotel operator that's trying to make chains out of the Delano, Hudson and Mondrian locations - and it caught my eye:
@morganshotels We're global. Always on the move. Sleep is unknown. Unstoppable energy. Forever gorgeous.
The bio's catchy, sexy, fun, passionate and a bit aloof ("Forever gorgeous"). For every person that it could turn off, it should turn others on. And it conveys - to me, anyway - that I should expect movement and growth, which would be accurate given the company's recent news.

The bio prompted me to take a Twitter tour of the trendy/artsy/edgy and/or hipster hotel operator world to see how they describe themselves in 160 characters or less, and I figured you might like to come along for the ride. At best, you'll be inspired; at worst, you'll see what not to do.

A note about the brands I've included: Hotel operators in this so-called lifestyle space that are both large and small, expensive and inexpensive, inside and outside the USA. I looked up and listed only brand bios instead of those of individual hotels to make this manageable. Also, I bet some of you will say, Why did you include Renaissance? I decided to include the Marriott brand because it's been boosting its edgy appeal with music and arts. Finally, since I compiled this list, I thought it a good time to include Twitter counts as of this morning (Aug. 30); Morgans Hotel Group's Twitter account has 14,832 followers.

The bios I found range from boring listings to sassy chatter.

To see the eleven are, and get their twitter names, read the complete post "How 11 Edgy Hotel Brands Position Themselves on Twitter" on USA Today