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Leveraging Hotel Link Building Strategies with Existing Business Relationships
By Diana Freiss
Recently, there has been some discussion in the SEO community regarding traditional link-building methods in the face of the new updates from Google. With link building coming into full-focus again, it is important to refresh your link-building strategy and realign it with the overall goals of your online marketing campaign. We have already given you a link-building 101 refresh with ideas on how to earn links with partners in other industries, so I'm here to tell you another non-traditional way to get quality links and positive publicity.
Hotels can take advantage of link building with business relationships that are already established through your sales, catering, and events teams. While these teams play an integral role in hotel business, they are often overlooked because of the "heads in beds" focus in the industry. However, the business brought in by the sales, events and catering team offers low hanging fruits of link building opportunities that are ripe for the picking! I'm here to give you a few non-traditional link building tips that can easily help you leverage your efforts by strengthening existing business relationships.
Every time you host an event at your hotel, you could be missing out on a number of link building opportunities. It doesn't matter whether you are a small boutique hotel or a convention property, or whether you are hosting an annual convention, company retreat, sales presentation, theme party or formal affair. Regardless, these tips will help make sure you are getting the most online marketing value from your existing business relationships and the events that you host on property.
These outreach tips are much easier to implement than other traditional linking methods and are a great way to cross-promote groups, meetings, and events at your property. All of these interactions provide valuable publicity and strength in your online marketing campaign, particularly within a given in-house group. There's also a good chance that your competitors aren't doing this type of link building, so it's an excellent way to set yourself apart from the crowd.
Source: Blue Magnet Blog
Diana Friess — Blue Magnet Interactive
A native of Libertyville, Illinois, a northern suburb of Chicago, Diana graduated with honors from Michigan State University with a BA in Finance and Marketing then continued her education at Harvard University earning a Master’s Degree in Business Management. Diana began her career in hospitality 4 years ago as the Assistant to the Hotel Manager of the Hilton Chicago. With a focus on online marketing and social media, Diana worked in various capacities for the Hiltons of Chicago Sales Cluster and was most recently the Marketing and Communications Coordinator for the Palmer House Hilton and the Hilton Chicago. Diana joined Blue Magnet Interactive as an Internet Marketing Account Manager in August of 2011, providing eCommerce services and web development needs to a number of hotels including brands such as Hilton and Marriott. Working closely with the Directors of Sales and the Revenue Managers, Diana has experience in demand generating tactics such as SEO, SEM, PPC, Email Marketing, and Digital Media, as well as soft marketing techn iques like Reputation Management and Social Media.
Diana currently lives in Downtown Chicago with her husband Andrew.
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