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What Social Media Tactics Should I Be Using to Promote My Property?
By Jennifer Nagy of jlnpr
In the past, companies' social media outreach has focused mainly on Facebook and Twitter, but today, blogs are becoming an equally important channel. Blogs are a fantastic way to communicate a property's brand to readers. Unlike other social media channels, companies can completely integrate their corporate identity into their blog, by using the logo, images, colors, fonts, etc. that visually represent your property. Because blogs don't have any restrictions on word count, it enables a property to more effectively communicate its brand "personality" and key messages to readers.
Like with all other marketing activities, it is necessary to create a long-term strategy for your blog. Think about what you would like to accomplish with your blog in the next six months, a year and two years. Once you've decided, create your strategy document. Your initial strategy should include your objectives (both short and long-term), a timeline and schedule of topics at least 1-3 months in advance. Once you've created your strategy, every design, content or marketing decision should be based on accomplishing the goals set out in the document.
Here are some tips on how to create the most effective blog:
So what are you waiting for? Blog something!
If you have a PR or marketing question, I'd love to hear from you - please don't be shy! Send an email to firstname.lastname@example.org.
And don't forget to check back once a month for more PR and Marketing Q&As. In the meantime, follow jlnpr's blog at www.jlnpr.com/blog.
About the Author
Jennifer Nagy, President of jlnpr, is a seasoned public relations professional with a passion for the hospitality industry. At jlnpr, she works with companies to increase awareness of their property/product and get their story in front of the audiences that will have a direct impact on their bottom line. jlnpr works with international clients in the travel and tourism, airline, lodging, cruise and meeting/event sectors. For more information on jlnpr, please visit www.jlnpr.com or contact Jennifer at email@example.com.
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