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On the Go: Expedia Launches Exclusive Mobile Deals, Reveals Summer Travelersí Mobile Habits
Sep 14, 12 | 12:06 am
Expedia®, the world’s leading online travel agency, released today the results of a study examining the mobile device habits of Americans during their summer travels. The data is supplemented with an infographic detailing the specific habits of travelers using mobile devices “on the go,” based on Expedia’s mobile booking data.
In conjunction with the survey results and to better serve the growing number of mobile travel bookers, Expedia also announced a new update and exclusive feature to their Expedia® Hotels mobile app. Tapping into the insight that nearly 70% of consumers booking rooms through the mobile app are looking to travel within 24 hours, the app now allows people to access Mobile Exclusive deals, available only through the app. These deals, ranging from 10 to 30 percent off hotel desktop rates, are available exclusively through the Expedia Hotels app and are available at more than 2,000 hotels in the United States, Canada and Europe. The Expedia Hotels mobile app is available for free download on the iPhone, iPad and Android devices.
Expedia’s survey, which was conducted online by Harris Interactive among more than 2,000 U.S. adults, of which 46% took a vacation this summer that included an overnight stay. The study looked at how adults in the United States utilized mobile devices and applications while traveling this summer. Among the findings:
In addition to the study conducted by Harris Interactive on behalf of Expedia, Expedia’s mobile app team took a look at the booking habits and behaviors of Expedia.com® users. They found that mobile devices are becoming go to tools for the traveler on the go. Among the findings:
“Mobile devices have continued to become an essential part of travel, whether traveling for business or leisure,” said Joe Megibow, Vice President and General Manager, Expedia.com. “With more travel options than anyone else, and now with exclusive deals just for mobile users, Expedia is making sure that no matter where you are, you can find the right deal for you.”
Expedia.com is the world's leading online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, resorts, cruises and in-destination activities, attractions and services. With the Expedia Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel.
Expedia, Expedia.com and the Airplane logo are trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. © 2012 Expedia, Inc. Other products and company names mentioned herein may be the property of their respective owners. All rights reserved. CST: 2029030-50
Source: Expedia, Inc.
This survey was conducted online within the United States by Harris Interactive on behalf of Expedia from August 10-14, 2012 among 2,247 U.S. adults ages 18 and older. For complete survey methodology, including weighting variables, please contact Sarah Keeling (firstname.lastname@example.org).
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