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Starwood Opens 40 Hotels and Signs 25 New Deals in North America
Sep 25, 09 | 1:54 am
"By working with the right partners on the right properties in the right places, we have been able to open best-in-class hotels throughout North America," said Paul Sacco, Senior Vice President of Development for Starwood's North America Division. "These 40 plus hotel openings and 25 new signings further extend our leadership as the world's largest upper-upscale and luxury hotel company, while also strengthening our place as the industry innovator in the select service segment."
Market conditions have impacted the industry across all segments. Starwood, however, remains poised for long-term, strategic growth with recent deal signings that include an Aloft property in Atlanta, an Element property in Ontario, a St. Regis property in Bermuda, and a Westin property in New Jersey.
"We continue to focus on smart growth, which is key in today's challenging environment. And while the pace of new deal executions has slowed, our recent deal signings reinforce that there are still growth opportunities in the right markets with the right brands," said Sacco. "In fact, this year we have signed more than our fair share of new deals in the luxury, upper-upscale and select service segments."
2009 Marks a Year of Meaningful Milestones in North America
Globally, Starwood is on a journey to open its 1000th hotel and resort, and the North America Division is reaching many of its own milestones along the way. Among the milestone openings achieved over the past 10 months are:
The remainder of 2009 will prove to be equally meaningful with hotel openings to include the highly anticipated Sheraton Puerto Rico Convention Center & Casino, Le Meridien Philadelphia, The St. Regis Resort & Residences, Deer Crest and W hotels in Boston, Hollywood and Vieques, Puerto Rico.
"Each of our new openings -from select service, to upper upscale, to luxury - are brand enhancing properties that will continue to provide owners and guests with the world class Starwood experiences they have come to expect," said Denise Coll, President of the North America Division for Starwood. "These new properties, combined with our more than 500 existing hotels in North America, help ensure that Starwood is everywhere our guests want to be."
Starwood's Conversion Focus Helps Drive Sustained Long-Term Growth in North America Contributing to the strong hotel openings and new deal signings this year is Starwood's developer-centric conversion focus. In 2009, Starwood's quality conversions in North America have included the Four Points by Sheraton San Antonio-Downtown, the Sheraton Toronto Airport Hotel and Conference Center and W Washington DC.
"Conversions offer the chance to enhance an existing product by changing brands, which can ultimately provide a better value proposition to guests and greater market share to owners," said Sacco. "Conversions have continued to be a strong focus for Starwood as our nine powerful brands and systems offer developers added strength in this challenging environment. And regardless of project type, size and scope, our goal is to be responsive and flexible, while maintaining pertinent brand standards, to ensure owners can succeed."
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