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Company Poised for Economic Rebound: How Condo Hotel Mgmt Turned Business Around
Jan 18, 10 | 1:57 am
According to president Brent Howie, "Like every other business out there, times dictated we trim fat and reassess our short and long term goals. As lenders these past few years have had little money for investors, that side of our business went dormant. But we also knew we needed to ready ourselves for better times, so that Provident would be poised to meet the new face of challenges and business opportunities when the economy rebounded."
They did this on both the corporate and property level. Here in Tampa, they gave a new face to their Sailport Waterfront Suites (www.Sailport.com), Tampa's only all-waterfront, all-suite hotel. Located on desirable Rocky Point Island, near Tampa International Airport and the Westshore Business District, Sailport is ideal for business travelers, with its one bedroom "Business Suites" featuring office workspace and amenities, as well as one- and two-bedroom condominium suites. All of which feature living, kitchen and dining areas for those road warriors seeking a Meeting Retreat, Corporate Housing or Extended Stay venue.
Provident realized they had a unique amenity to offer at Sailport that needed to be more fully exploited - a sandy beach. So they kicked it up a notch by expanding their once small beach and adding a series of beachfront amenities that would be enjoyed after business hours by corporate clients, as well as by unit owners and extended stay snowbirds this winter. These include a sand volleyball court, tetherball, horseshoe pit, ring game, BBQ grills, hammocks, tiki umbrellas, Adirondack chairs and island music.
"What's significant about our beach expansion is that Sailport is one of only two hotels in Tampa proper with it's own beach. Our guests don't have to drive over to St. Pete or Clearwater for the beach experience. It's a mere steps from their condo hotel unit," notes Howie. In addition to the beach, a multi-million dollar interior room renovation was completed to kitchens adding new cabinetry, appliances and tile floors, new bedroom linens, plat panel TVs in select units, tiled exterior corridors, interior corridor carpeting, foyer seating areas, and interior/exterior painting, along with free high-speed internet access in rooms and throughout the property/grounds.
Looking ahead on the corporate front, Provident retained the services of a distinguished Central Florida marketing agency, specializing in serving clients within the tourism/hospitality industries. The agency developed a portfolio of marketing materials, and conducted editorial outreach. They also reassessed the Provident look, logo and other visual elements.
Provident wanted a new clean and contemporary look going forward. So the agency's graphics people used this statement along with looking at the heritage of the word Provident, defined as "having or showing foresight; providing carefully for the future."
Interpreting it's meaning graphically, they choose a contemporary font in which they customized it's characters so no other company would posses this look... accentuating the "P" since the word is initiated with this letter. They then gave it a graphic contemporary spin by making the "P" look like a wide open eye, that suggests looking into the future. The circle completes the head/face look but also suggests that Provident is not only a fully comprehensive and complete company, but has all it's entities encircled within one group. This also ties in with the company's corporate philosophy. A warm gray and navy palette was then chosen for the design because although the company wanted to be contemporary and show great foresight, they also wanted to convey a sense of conservativeness, history and trust.
Provident's portfolio of condo hotel properties includes another Emerald Coast mainstay, the Sunset Vistas Beachfront Suites on Treasure Island, as well as the new Aqualea Resort Condominium on Clearwater Beach, plus The Mutiny Hotel on the bay in Coconut Grove and the Ocean Pointe Suites and marina at Key Largo.
They are also providing consulting services on two new developments. Coming soon, the Inn at Four Green Fields, a 120-room boutique luxury hotel, will sit in the epicenter of downtown Tampa, where business, culture, entertainment, and education come together. This beautiful and substantial building's classic old-European style will appear strikingly different from everything surrounding it, creating an interesting and desirable destination in an area that is fast becoming the upscale urban heart of Tampa Bay. According to Provident, no expense will be spared to recreate the timeless traditions of old-world European charm and hospitality, paying close attention to the details that make the difference between just doing things, and doing things right.
Provident's second project is scheduled to open in 2010. The Blue Rose will be Orlando's tallest and most magnificent Condominium hotel property. Inspired by the energy of New York, the passion of Miami and the sheer excitement of Las Vegas, The Blue Rose will be a condominium hotel like no other, featuring 1500 units towering over an entertainment complex that includes a Broadway Theatre.
"The past two years have not been easy," opines Howie. "But regardless of what the times bring us, we're positioned for a sunnier future, both at the corporate level building on our reputation; and at the property level, investing in Florida and the big Florida tourism industry picture. A stronger Provident Management Corporation can only serve to strengthen the state's economy within the tourism/hospitality sector, helping us all to rebound sooner rather than later."
To learn more about Provident Management Corporation and their stable of Florida condo hotels visit www.ProvidentResorts.com.
Entering the condominium hotel industry in 1980, Provident has participated in purpose-built and conversion properties in various markets including Tampa, Orlando, Miami, the Florida Keys, Hawaii and Calif. Provident's continued success is attributed to unmatched insight into the needs and requirements of this demanding industry, so that both property developers and unit owners achieve satisfying and profitable results. As an advocate for the industry, principals of the company are often keynote speakers on a national level.
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