Search marketing specialist Vizergy, in partnership with HSMAI, devised and conducted an online survey to identify and understand how hotel marketing professionals are using the Internet to market their hotels and increase their ROI.
Some of the most interesting highlights of this study are:
An overwhelming 77 percent of the survey participants said their website traffic is growing and 70 percent said their website revenue continues to grow;
70 percent are seeing their greatest returns in online investments;
40 percent of respondents do not have a social media strategy;
Also, it has been observed that a staggering 73 percent of survey respondents use in-house resources for Internet marketing.
"It is not known whether this includes a portion or all of it in house. What is known is that Internet marketing is complex and encompasses many areas such as website design, website content, reservation booking engine, email campaigns and blasts, banner ads, SEO, PPC, GDS advertising, mobile marketing and social media. It is very difficult for a hotel or hotel company to do all of this successfully and cost effectively with maximum success in house. In many cases, outsourcing to an expert team will generate more visibility and revenue and will ultimately cost less and provide higher ROI in the long run," stated the paper.
The percentages cited in the results are based on a total of 381 respondents surveyed.
The findings are divided into three categories: websites, marketing and measurement and analytics. External source: To read complete article 'Click here'