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The Future of Display Advertising in the Hotel Industry
Oct 05, 10 | 1:57 am
Google recently presented their vision for how display advertising is likely to evolve by 2015...these seven predictions are something all marketers worth their salt absolutely MUST be informed and aware about.
To summarize, here are the broad predictions:
Watch the excellent keynote address by Neal Mohan (VP Product Management) and Barry Salzman (MD Media & Platforms - America) at the Interactive Advertising Bureau's MIXX Conference in New York, entitled "Display 2015: Smart and Sexy." The video is about 39 mins long but worth a patient watch - it takes you through these predictions individually and with some demos of existing and coming tech from Google to make all this happen.
So this obviously raises some important questions for the hotel industry. Hotel companies have usually belonged to the late majority of tech adopters or where resources and internal "will" allow for it...in the early majority. But are we ready for the searing pace of development in the digital space?
A few questions that immediately come to mind:
Of course there are a million and one more questions one could ask...but it is the answers to some of the big questions above all hoteliers need to be looking for. There's no doubt that tech evolution today is nothing short of exponential (after all the Internet as we know it has evolved in the last 6000 days... how many more things have changed the world so rapidly?). The future is coming at us faster than we think... as hoteliers we need to dust off our binoculars, put on our marketing hats and start preparing for the inevitable shifts in technology and consumer behaviour (and we need to get started yesterday).
So much for my rant... what do YOU think? What are you or your company doing to prepare for the future? Leave a comment or tweet and let us know!
About the author: Jitendra Jain (JJ) is the founder of various online initiatives like hotelemarketer.com and younghotelier.com (among others) that dream, connect, educate and share all that is glorious about hospitality, technology and most importantly...the people that define our times.
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