The 25th edition of Bit
, the International Tourism Exchange organized by EXPOcts in Milan
, will last four days ,from Saturday 12 February to Tuesday 15 February 2005, and will have a specific program for trade and travelers.
Bit will be 25 years old in 2005 and it will take place in the functional area of Portello in Fiera Milano
. The International Tourism Exchange
is the world’s largest exhibition of Italian tourism and it is a complete review of the best international tourism.
Following the success of the 4-days multi-target formula of Bit 2003 and Bit 2004, the first day of the exhibition, February 12, will be devoted to trade and tourism; Sunday 13 February will be dedicated to the travelers; Monday 14 and Tuesday 15, on the other hand, will be of special interest for the trade operators, with a focus on incentive and business travel on the last day, 15 February.
Saturday 12 February:
Trade and tourism as entertainment
Sunday 13 February:
Trade and Travellers
Monday 14 February:
Trade: Professional Operators, national and international Buyers
Tuesday 15 February:
Trade and focus on Business Travel and Incentives
The result of 25 years of experience and relations with trade operators
, the multi-target formula allows detailed planning of business opportunities with various market leaders in the tourist chain to be planned every single day, thus let the various tourism system protagonists have a contact oriented exhibition formula. The business is targeted, the exhibition formula geared towards making contacts: thanks to the multi-target formula Bit 2004 has registered an increase of the number of visitors, as well as an equal distribution of presences all through the four exhibition days. Moreover, exhibitors can use EXPOgate to get coverage in the official catalogue and to increase their visibility during the exhibition.
The previous editions’ results confirm the value of the multi-target formula applied to the all four days with dedicated spaces and events: as a matter of fact, Bit is addressed both to consumer and trade operators, part of the Tourism System. Numbers are definitely positive: 136,700 total visitors, with a total increase of +37.5% in comparison to 2003, and 63,480 professional operators, with an increase of +12.6%.