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Choice Hotels sets new reservations record

Jul 15, 05 | 7:47 am

Hits $8 Million in reservations three days in July

Marking a more than $1 million increase from its 2004 record reservations day, Choice Hotels International  boasted three days this month with over $8 million in reservations through the CRS: Wednesday, July 6; Friday, July 8; and Monday, July 11, which is the new record-holding day with just over $8.1 million in reservations. Prior to hitting the $8 million mark on July 6, the highest res day was reached a year ago, on Monday, July 12, 2004, when Choice booked just under $7 million through the CRS.

As a whole, revenue numbers have been up for Choice this summer, topping the $7 million per day mark 11 times thus far this year. Likewise, the number of $6 million revenue days has almost tripled this year over last, from 15 days year-to-date in 2004 to 44 days thus far in 2005. Choice also has booked 54 days so far in 2005 topping $5 million.

Revenues generated via the company’s proprietary web site, Choicehotels.com, are up a total of 17 percent year-to-date over the same period in 2004.

Choice Hotels International is one of the world’s largest lodging franchisors, marketing more than 5,000 hotels open or under development in over 40 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge, and Rodeway Inn brand names.  For more information on Choice, visit the company’s web site at www.choicehotels.com .

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge, and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.