"Thailand Unforgettable" will be the slogan next year as the Tourism Authority of Thailand (TAT) highlights the country's natural beauty, beaches and national heritage.
The TAT also aims to promote tourism as a necessity in people's lives and raise awareness of Thailand as a brand.
"Tourism products next year must be those that promote and support Thai entities, high quality, stimulate spending and offer easy accessibility," TAT governor Juthamas Siriwan said yesterday at a briefing on the TAT's marketing plan for 2007.
She said tourism products would be categorised into five major groups: highly popular destinations, new tourism spots, sports activities, popular destinations, and special products for the year.
The overall marketing strategy would stress promoting continuous tourism and spending by both local and foreign tourists.
For foreign tourists, the TAT wants to clarify Thailand's tourism theme and brand and also use a proactive marketing approach to attract affluent visitors, particularly business travellers.
According to Ms Juthamas, for the local market the TAT will expand potential tourism spots as well as form partnerships and alliances with local administrations and chief executive officers of companies operating in the region to increase marketing channels and networks.
Officials want foreign tourist arrivals in 2007 to rise by 15% to 15 million and domestic travel by 8% to 82 million trips.
That would raise revenue from foreign tourists to 547.5 billion baht and lift the total from locals to 377.80 billion baht.
Europe will remain the biggest market next year, forecast to generate 192 billion baht, or 35% of the total, followed by East Asia, including Japan, China, South Korea, Taiwan and Hong Kong, generating 180 billion baht or 33%.