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Start Using LinkedIn as a Sales Tool for Your Hotel
Oct 01, 12 | 12:06 am
By Brittany AllerMany hoteliers are missing out on the opportunity to find valuable sales leads and connections through the social network that some refer to as the "professional version of Facebook." Often an overlooked social media opportunity, LinkedIn can be an extremely valuable networking tool for hotels. As the world's largest professional social network, LinkedIn is an effective source for connecting with 175 million users, including those with similar educational backgrounds, past and present coworkers, old and new clients, influential industry leaders and potential new business connections. If you don't quite know how to use LinkedIn to your advantage, keep reading to see how your connections can lead to potential business opportunities.
What is a LinkedIn Company Page?
LinkedIn Company Pages provide a single page within the LinkedIn community to represent your business or organization. Businesses are then able to effectively differentiate from the competition by displaying offerings through multiple informational tabs, including: overview, products & services, careers (this is a paid feature) and analytics. In addition, LinkedIn recently announced updates to LinkedIn Company Pages that have made them available on the LinkedIn mobile app, so now professionals can connect with your business on the go!
To get started, here's a quick breakdown of each tab on the LinkedIn Company page:
LinkedIn is a valuable tool for hoteliers. You've likely heard similar praises time and time again about using LinkedIn as a sales tool; therefore, we have developed some guidelines for optimizing your LinkedIn efforts. In fact, according to a HubSpot study, "LinkedIn is 277% more effective at lead generation than Facebook & Twitter. In a study of businesses using social media, LinkedIn traffic to the businesses' website resulted in a 2.47% conversion rate rather than the .98% conversion rate of other social media channels." With that in mind, here are some strategies to consider in using LinkedIn:
LinkedIn Lead Generation Techniques
Notice that searching for LinkedIn groups bolds your keyword query.
Source: Blue Magnet Interactive
About Brittany Aller
Brittany is currently an Internet Marketing Associate at Blue Magnet Interactive. Coming from a background in customer service and having held previous marketing positions, she joined the team in summer 2012. As another Ohio transplant in the office, she escaped her roots to study advertising and public relations at Loyola University in the lovely city of Chicago. When she isn't glued to a computer screen, she enjoys catching up on the latest movies, the occasional jog and traveling as much as possible.
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