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Newsletter - February 10, 2003

 

Starwood seeks $500M for hotels

The Deal  -  Starwood Hotels & Resorts Worldwide Inc. is quietly shopping a portfolio of Sheraton hotels for $500 million as part of its continued efforts to pare down debt, according to sources close to the situation.

White Plains, N.Y.-based Starwood neither confirmed nor denied the portfolio is up for sale, but it has said in statements as recently as Jan. 29 that it expects to realize $500 million from the sale of "domestic and/or international asset sales" by the end of 2003.

The sources said Starwood has hired Bear, Stearns & Co. to facilitate the sale, but the investment bank wouldn't comment.

Starwood has hinted that the Sheraton hotels it owns in U.S. suburbs may no longer fit its plans. Roughly 90% of Starwood's U.S. portfolio is centered around the nation's top 25 markets, said a Starwood spokesman. The suburban hotels are outside those markets.

"We will have a long-term presence in our major markets," said the spokesman.

Starwood also has about $700 million in debt, including $250 million in Sheraton bonds, maturing in 2003. An asset sale could help reduce those obligations.

A few hotel portfolios have been put on the auction block of late, leading industry analysts and brokers to wonder just how strong the appetite is for them among buyers.

Felcor Lodging Hotels Trust Inc. said Tuesday, Feb. 5, it took a write-down of $157.5 million in 2002 relating to its decision to sell 33 nonstrategic hotels in the next 36 months.

Meanwhile, Wyndham International Inc. is continuing to seek buyers for 34 hotels after entering a deal to sell 13 properties to privately held Westbrook Partners for $345 million in December.

All this activity does give pause as to "how deep the market really is amongst buyers," said Sean Hennessy, a director in the lodging group with PricewaterhouseCoopers.

Starwood has already had problems selling its Europe-based Ciga chain, which has been on the block for the last couple of years. (Starwood owns 160 hotels worldwide with the Sheraton, Westin and "W" brand names.)

The company had expected $1.7 billion from a sale of the 25-hotel Ciga chain. It had entered into a letter of intent with an Italian consortium to sell properties in Sardinia, off the coast of Italy, for $343 million. But the letter expired without a deal being completed.

So Starwood has had to resort to other measures. It refinanced an existing credit facility with a four-year, $1.3 billion one, which wiped away most of its 2003 debt obligations, leaving it with $700 million due this year.

Making it more difficult for Starwood to sell any of its 69 Sheratons is the brand's poor performance in 2002 compared to rivals.

For example, the revenue per available room, or RevPAR, of Sheraton grew just 5.8% in North America in 2002, compared with Hilton Hotels Corp.'s 10% to 13% and the 9% to 10% for all upper-end hotels, according to a recent report by Merrill Lynch & Co. analyst David Anders.

Buyers for hotel properties are out there. Besides Westbrook, a real estate private equity firm with four offices nationwide, Orlando, Fla.-based CNL Hospitality Corp. has been an active buyer of hotels.

Given the woes of its Sheratons, however, Starwood may have to include some type of sweetener in a deal, such as the management contracts on the Sheraton properties

GDS Room Nights Grow 30% for Asia-Pacific in Q4

TravelCLICK Announces Top Ten Asia-Pacific Markets for Q4 and 2002 Full Year

CHICAGO (February 7, 2003) - TravelCLICK reported today that Asia-Pacific region room nights booked electronically through the Global Distribution Systems (GDS) was up 30% in the fourth quarter of 2002 compared to the prior year period.   In comparison, GDS worldwide room nights increased 8% for fourth quarter of 2002 versus fourth quarter 2001.

The average daily rate (ADR) for the Asia-Pacific region was $123.91, an improvement of 3.3% over the same quarter last year.

The Asia-Pacific region also outperformed worldwide hotel GDS e-Commerce for the full year 2002, with an increase in hotel room nights of 13.5% over 2001, compared to a 0.9% decline in worldwide GDS room nights.

TravelCLICK’s reports are compiled from its comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Abacus/Infini, Axess, Amadeus, Galileo, Sabre, and Worldspan GDS. TravelCLICK's data also includes consumer online GDS hotel bookings made through many of the major Internet travel sites.

Fourth Quarter GDS Results for Asia -Pacific

 

   

Room Nights

% Change

Over Q4-2001

ADR

% Change

Over Q4-2001

 

Total Asia/Pacific

 

1,157,367

 

30.0%

 

$123.91

 

3.3%

 

 

Total Worldwide

 

23,287,618

 

8.0%

 

$117.56

 

3.0%

 

Top Asia-Pacific Destination Markets – Fourth Quarter

The top 10 destination markets for total GDS room nights in Asia-Pacific during the fourth quarter 2002 were, in order:

 

Room Nights

% Change

over 4Q 2001

ADR

% Change

over 4Q 2001

 

Top 10 Asia/Pacific Cities

 

 

 

 

 

1. SYDNEY

 

151,898

23.5%

$109.55

8.7%

2. HONG KONG

 

113,981

30.6%

$176.99

4.2%

3. TOKYO

 

98,860

16.5%

$178.06

2.1%

4. MELBOURNE

 

95,451

22.5%

$100.82

3.8%

5. SINGAPORE

 

93,781

24.1%

$113.93

-2.9%

6. SHANGHAI

 

47,721

102.2%

$136.57

3.6%

7. BEIJING

 

45,565

53.2%

$118.33

2.0%

8. SEOUL

 

43,403

25.8%

$182.13

2.5%

9. BANGKOK

 

39,562

25.2%

$124.27

1.6%

10. BRISBANE

 

39,466

16.2%

$83.27

12.0%

Full Year 2002 GDS Hotel e-Commerce for Asia Pacific

 

Room Nights

% Change

ADR

% Change

 

Total Asia-Pacific

 

4,305,974

 

13.5%

 

$121.00

 

-3.9%

 

 

Total Worldwide

 

 

98,018,037

 

 

-0.9%

 

 

$116.76

 

 

-3.7%

 


Top Asia-Pacific Destination Markets    2002 Full Year

The top 10 destination markets for total GDS room nights in Asia-Pacific during the fourth quarter 2002 were, in order:

 

Room Nights

%Change

ADR

% Change

 

1.       SYDNEY

567,086

7.6%

$105.14

-0.3%

 

2. HONG KONG

404,263

13.8%

$165.30

-8.9%

 

3. TOKYO

388,871

3.3%

$176.92

-4.6%

 

4. SINGAPORE

381,167

2.5%

$114.17

-8.9%

 

5. MELBOURNE

369,759

11.2%

$98.56

-1.4%

 

6. BEIJING

160,808

43.3%

$115.35

-3.9%

 

7. BRISBANE

155,516

20.5%

$80.42

5.9%

8. SEOUL

 

153,687

10.6%

$186.52

1.2%

 

9. SHANGHAI

149,434

78.1%

$134.27

-1.7%

 

10. BANGKOK

142,635

8.7%

$123.35

0.6%

"Shanghai leads the region with extremely impressive growth in hotel bookings over last year.  All the top ten cities experienced sharp growth, indicative of strong intra-continental travel throughout the year," said Jan Tissera, vice president of international sales for TravelCLICK.

To receive a free listing of fourth quarter results by top 50 cities worldwide in electronic bookings, please e-mail emonitor@travelclick.net. GDS hotel booking summaries by individual local market are available for downloading on the TravelCLICK's public Web site at www.travelclick.net.

About TravelCLICK

TravelCLICK (www.travelclick.net) is the leading provider of solutions that help hotels and other travel industry suppliers maximize net revenue from electronic distribution channels. TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information unavailable through any other source. The company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents, consumers, and group meeting planners when they are booking travel. Established in 1996 and headquartered in the Chicago area, TravelCLICK operates in more than 140 countries around the world. The company has over 6,000 clients, including national and international companies such as Accor, Air France, Avis, Best Western International, British Airways, Choice Hotels, Fairmont Hotels & Resorts, Four Seasons Hotels & Resorts, Grupo Posadas, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Kempinski Hotels & Resorts, Leading Hotels of the World, Loews Hotels, Lufthansa, Marriott International, The Peninsula Group, Radisson, The Ritz-Carlton Hotel Company, SAS, The Savoy Group, Shangri-La Hotels, Sol Melia, Starwood Hotels & Resorts, Thistle Hotels, USAirways, Virgin Atlantic and Wyndham Hotels & Resorts.  

Accor Sales Hold Steady in 2002, Increasing 0.9% Like-for-Like

PARIS, Feb. 4 /PRNewswire-FirstCall/ -- 
                                                   % change     % change
  (in euro millions)          2001         2002   (reported) (like-for-like)
  Hotels                      5,049        5,034     -0.3%        0.0%
  Services                      498          469     -5.7%      +16.9%
  Other businesses            1,743        1,635     -6.2%       -1.1%
  Total Group                 7,290        7,139     -2.1%       +0.9%

Consolidated sales ended 2002 down by 2.1% on a reported basis. Like-for-like, however, sales rose by 0.9% over the year, including a 3.8% increase in the fourth quarter.

Hotels

Hotel sales were stable, declining by 0.3% for the year, with business firmer in the fourth quarter. The contribution from newly opened hotels added 3.5% to sales growth. On a comparable basis, sales rose by 0.6% for Business and Leisure Hotels and by 3.4% for Economy Hotels Europe. Sales for Economy Hotels US were down 4.2% like-for-like.

Services

Sales of services rose sharply in 2002, increasing 16.9% like-for-like. The reported decline of 5.7% was due to currency devaluations in Latin America. In terms of earnings, the currency effect should be more limited, because of higher interest rates and the fact that expenses are denominated in local currencies.

Other businesses

Reported sales from other Group businesses (travel agencies, casinos, restaurants and onboard train services) contracted by 6.2% for the year, mainly due to the sale of a 50% stake in Accor Casinos.

2002 profit before tax

In September 2002, Accor announced a full-year objective of euro 700 million in profit before tax. Despite an environment that was less favorable than expected, the final figure, which will be released on March 5, 2003, should be very close to that objective.

With 150,000 associates in 140 countries, Accor (OTC: ACRFY; Euroclear: 12040.PA) is the European leader and one of the world's largest groups in travel, tourism and corporate services, with two major international activities:

  --    hotels: 3,835 hotels (441,418 rooms) in 90 countries, casinos,
        travel agencies, and restaurants;
  --    services to corporate clients and public institutions: each day,
        13 million people in 32 countries use a broad range of services
        (food vouchers, people care and services, incentive, loyalty
        programs, events) engineered and managed by Accor.

  Further information on Accor is available on Internet at http://accor.com/.


  Consolidated Sales
  (in EUR millions)

                                         First Quarter
                           2001          2002       Change        Change
                                                    2002/01       2002/01
                                                    Reported   Like-for-Like

  Hotels                   1,121         1,135        +1.3%         -1.9%
  Business and leisure       610           608        -0.4%         -2.5%
  Economy                    221           237        +7.0%         +4.1%
  Economy U.S.               289           290        +0.2%         -5.1%

  Services                   116           123        +6.0%        +14.0%

  Other activities           416           408       - 1.9%         -2.4%
  Travel management          124           116        -5.9%         -9.8%
  Casinos                     71            72        +2.1%         +0.8%
  Restauration               115           118        +2.2%         +3.8%
  On-board train services     63            65        +4.4%         +3.5%
  Other                       44            37       -16.6%        -10.9%

  TOTAL                    1,652         1,666        +0.8%         -0.9%

                                            Second Quarter
                           2001          2002       Change        Change
                                                    2002/01       2002/01
                                                    Reported   Like-for-Like

  Hotels                   1,359         1,344        -1.1%         -1.2%
  Business and leisure       727           719        -1.0%         -0.9%
  Economy                    266           292        +9.8%         +3.4%
  Economy U.S.               366           332        -9.3%         -5.1%

  Services                   126           125        -0.6%        +21.5%

  Other activities           463           451        -2.6%         -4.3%
  Travel management          142           121       -14.6%        -12.0%
  Casinos                     75            76        +1.9%         +0.6%
  Restauration               123           115        -6.4%         +3.2%
  On-board train services     70            72        +2.5%         +1.6%
  Other                       53            66       +25.1%        -15.8%

  TOTAL                    1,948         1,920        -1.4%         -0.4%

                                               Third Quarter
                           2001          2002       Change        Change
                                                    2002/01       2002/01
                                                    Reported   Like-for-Like

  Hotels                   1,348         1,324        -1.8%         -0.1%
  Business and leisure       682           689        +1.1%         +1.3%
  Economy                    281           300        +6.8%         +2.7%
  Economy U.S.               385           334       -13.1%         -4.7%

  Services                   123           104       -15.6%        +14.7%

  Other activities           426           389        -8.7%         +0.4%
  Travel management          115           110        -4.3%         +2.1%
  Casinos                     76            44       -42.4%         +1.6%
  Restauration               108            89       -17.6%         +3.3%
  On-board train services     75            77        +1.9%         -2.1%
  Other                       52            70       +34.1%         -7.1%

  TOTAL                    1,897         1,817        -4.2%         +1.0%


  Consolidated Sales     Fourth Quarter           December-end 2002 (YTD)
  (in EUR          2001  2002  Change   Change   2001  2002  Change  Change
  millions)                   2002/01   2002/01             2002/01  2002/01
                              Reported   Like-              Reported  Like-
                                         for-                         for-
                                         Like                         Like
  Hotels          1,221  1,231   +0.8%   +2.9%  5,052  5,034   -0.3%    0.0%
  Business
   and leisure      680    704   +3.5%   +4.4%  2,704  2,720   +0.8%   +0.6%
  Economy           255    270   +5.8%   +3.8%  1,022  1,100   +7.4%   +3.5%
  Economy U.S.      286    257  -10.1%   -1.3%  1,326  1,213   -8.5%   -4.2%

  Services          134    118  -11.5%  +17.1%    498    469   -5.7%  +16.9%

  Other
   activities       438    387  -11.8%   -2.0%  1,740  1,635   -6.2%   -1.1%
  Travel
  management        120    106  -11.5%   -3.5%    499    453   -9.3%   -6.2%
  Casinos            81     49  -38.8%   +3.4%    302    242   -20.1%  +1.6%
  Restauration      126    102  -19.1%   +8.5%    472    423   -10.3%  +4.8%
  On-board train
   services          69     69   +0.6%   -1.7%    277    284    +2.3%  +0.2%
  Other              43     61  +39.1%   +1.9%    189    234   +21.2%  -8.3%

  TOTAL           1,793  1,736   -3.2%   +3.8%  7,290  7,139    -2.1%  +0.9%


  Hotel RevPAR* by segment                                Average
  December 2002, YTD                   Occupancy Rate      Room     RevPAR
                                                           Rate
                                       (en %)    (var.     (var.     (var.
                                                in pts)    in %)     in %)
  Business and Leisure Europe          63.5%      -1.7     +2.2%     -0.4%
  Economy Europe                       73.9%      -1.3     +4.7%     +2.8%
  Economy Lodging (in USD)             65.2%      -1.2     -1.5%     -3.3%

  *     owned, leased and managed


  Hotel RevPAR* by country    Number                        Average
  December 2002, YTD        Of Rooms    Occupancy Rate       Room     RevPAR
                                                             Rate
  (in local currency)                   (in %)     (var.     (var.     (var.
                                                   in pts)    in %)    in %)
  France                     82,254      70.9%     -1.1     +3.9%      +2.3%
  Germany                    29,487      63.0%     -2.8     +1.6%  (1) -2.7%
  U.K.                        8,820      75.0%     +1.9     -0.8%  (2) +1.8%
  The Netherlands             5,206      74.7%     -0.7     +3.6%      +2.6%
  Belgium                     5,046      70.8%     -0.2     -1.3%      -1.5%
  Italy                       3,210      62.9%     -4.0     +4.0%      -2.2%
  Hungary                     3,278      59.8%     -0.6     -4.0%      -5.1%
  U.S.A. (Business and        3,481      62.6%     +0.7     -3.2%      -2.2%
   Leisure)

  *     owned, leased and managed

  (1)   -3.1% excluding new openings
  (2)   +2.4% excluding new openings

Source: Accor

Cendant Reports Record Results for Fourth Quarter and Full Year 2002

4Q 2002 Adjusted EPS from Continuing Operations Increased 38% to $0.29

4Q 2002 Reported EPS from Continuing Operations Was $0.24, Versus a Loss of ($0.33) in 4Q 2001

4Q 2002 Revenue Increased 54% (5% Organically) and Adjusted EBITDA Increased 22% (16% Organically)

Full Year 2002 Adjusted EPS from Continuing Operations Increased 31% to $1.26

Full Year 2002 Reported EPS from Continuing Operations Was $1.04 Versus $0.36 in 2001

Company Reiterates its Projection of 2003 Reported EPS from Continuing Operations of $1.46, representing a 40% Increase Over 2002

N/PRNewswire-FirstCall/ -- Cendant Corporation (NYSE:CD) today reported record fourth quarter 2002 Adjusted EPS from continuing operations of $0.29, an increase of 38% year over year, in line with the Company's projection. Reported EPS from continuing operations was $0.24, up from a loss of ($0.33) last year. Reported EPS from continuing operations in fourth quarter 2002 includes a $0.06 per share non-cash charge to reserve for the Company's estimated liability for all remaining CUC-related securities litigation. As previously disclosed, the Company also recognized a $0.03 per share D&O insurance recovery benefit in connection with the settlement of CUC-related shareholder derivative actions. The Company also affirmed that it expects reported EPS from continuing operations of $1.46 in 2003, an increase of 40% over 2002.

Cendant's Chairman, President and CEO, Henry R. Silverman, stated: "The diversity and scale of our business model, which we use to manage risk, proved successful again in the fourth quarter. Despite the continued challenging environment for travel and corporate spending, the majority of our businesses performed at or ahead of plan, enabling us to achieve record results.

"During the fourth quarter, we continued to deploy our free cash flow primarily to strengthen our balance sheet. Exclusive of the approximately $600 million we temporarily drew on our revolving credit facility to complete the Budget transaction, we retired approximately $240 million in long-term debt and repurchased $79 million in stock. We also renewed and upsized our revolving credit facility and, in January, we issued $2 billion in medium-term notes, which, along with our expected 2003 free cash flow of approximately $2 billion, should give us significant financial flexibility to continue to repay debt and repurchase stock. (Net cash provided by operating activities exclusive of management and mortgage programs is projected to be at least $2 billion.)

"I am also pleased to report that, for the full year 2002, we generated revenue growth of 64%, including 3% organic growth, and Adjusted EBITDA growth of 32%, including 11% organic growth. During the fourth quarter, our revenue growth was 54%, including 5% organic growth, and our Adjusted EBITDA growth was 22%, including 16% organic growth." See Table 10 for more information regarding our organic growth.

For Reconciliation of Fourth Quarter Reported EPS to Adjusted EPS and other reports, Click Here

Current value of AAA ratings

Is a hotel’s AAA rating as valuable today as it was in the past?  Has that value been eroded by technology?   Your AAA rating may actually be more important than ever.  In the post-9-11 era most properties have faced tougher competition not just to succeed, but to survive.  Hotels have dealt with this challenge in a variety of ways. 

Some reassessed, refocused, and increased their sales efforts.  Others offered lower rates.  Still others offered additional services and special inducements while striving to maintain pre-9-11 rates and retain market share. Many have employed a combination of these and other strategies with varying degrees of success. 

Many hotels, including several of our clients, believe that a high AAA and MOBIL rating can enhance their overall appeal and may give them an additional  competitive edge.  To this end they have committed to maintaining their current rating or even earning another diamond or star.  This goal may be achieved by improved guest service, enhanced physical facilities, or a combination of the two.

Obviously a high  rating alone is no assurance of success, but it can be one more positive marketing tool.  The marketing value of  AAA and MOBIL ratings is assured as long as the public’s trust in them continues.  All indications are that this trust is still strong and will remain so. 

Technology already influences how travelers access and use rating information. While the number of Internet inquiries and booking  rise steadily, AAA members still use more than 20 million TourBooks annually.  One might accurately predict a decrease in the number of TourBook users, but offset by a corresponding increase in Internet users.  The format and mode change; the final result does not.   

As long as the public has trust in  ratings, the ratings will have value.  In the current period of uncertainty and keen competition, that value may  have increased.

Authors:
Harry Nobles & Cheryl Thompson Griggs
www.optimumrating.com

Pacific World Hong Kong Acquires Leading Events Solutions Provider, EventClicks

EventClicks announced today that it has been purchased by leading Asian destination management company Pacific World Ltd. Hong Kong. EventClicks will continue to manage its Hong Kong and Singapore operations independently under the direction of Pacific World Chairman Mr. Jacques Arnoux.

Pacific World Ltd. Hong Kong Managing Director Ms Peggy Lau said, “We are delighted with this new acquisition and we look forward to supporting EventClicks in the region.”

As a result of this union, both organisations will be in a position to expand their current service offerings to corporate clients both within Asia-Pacific and in the long-haul markets. Pacific Word's network of fulfilment services and established and extensive reputation both locally and overseas is now combined with EventClicks' technology and regional sales and marketing efforts.  The result is a powerful value-proposition for any corporation looking for end-to-end solutions to meetings management.   

“We are very pleased to be joining the Pacific World family,” said Annie Fournier, founder and Vice President of EventClicks. ”Thestrengths of each organisation compliment each other perfectly and will allow us to offer meetings consolidation services to corporations in the region. By combining our global sales network, technology and regional fulfilment, I believe we will together gain a significant competitive advantage in the region.”

About…..

Pacific World is a regional conglomerate of companies with operations throughout South East Asia and China. First established in Hong Kong in 1972; today, the Pacific World Network operates 14 offices in 8 countries extending from Beijing to Bali. Founded by Jacques Arnoux,

one of Asia's pioneers in Destination Management, Pacific World has become the leader in incentive destination management servicing for South East Asia and China.

EventClicks offers a comprehensive service for worldwide event organizers bringing corporate meetings, incentives, and conferences to the Asia-Pacific region. It offers an unbiased, one-stop 'total solution' to suit the needs of international planners.

http://www.eventclicks.com/

Leave your legacy

By: Elizabeth Lauer Ivey  HVS International

Thousands of U.S. hotel properties and the majority of hospitality enterprises rely on decades-old applications written in obsolete programming languages.  Along with the inflexible databases and the cumbersome hardware systems on which they reside, many of these applications may no longer be supported by their creators.  As distribution partners and the travel sector collectively embrace the Internet, the hospitality industry is grappling with a potent mix of legacy and web-aware systems. 

Since legacy applications are tightly tied to the way hotels operate today, the health and flexibility of those applications directly affect a company’s ability to manage information lucratively, to expand geographically, to offer differentiated services and to benefit from more efficient Internet-based distribution systems.  A cocktail of integration complexity and costly “middleware” patches creates serious inefficiencies and frustrations for operators, employee users, and even consumers.  The potential for efficiency and cost savings increases significantly when business applications can use the same operating system and network.  Additional benefits offered by “next generation” programs and platforms include increased levels of interoperability and reduced cost of ownership. 

What is a Legacy System?

A legacy system consists of some combination of the following:  early software programming languages, older proprietary hardware, unsophisticated databases and/or non-existent network protocols.  If this sounds like your hotel operation, don’t panic.  These systems underlie almost every corporate enterprise but are especially prevalent in the hospitality industry.  By definition many legacy systems are cryptic in appearance, antiquated in platform, and with some notable exceptions, weak in functionality.

Good Help is Even Harder to Find

Despite their perceived stability, legacy systems are likely to be inflexible, expensive and difficult to maintain.   A Gartner Group study estimated that 60 percent to 80 percent of an average company's IT budget is spent on maintaining existing mainframe (or mini-computer) systems.  These systems are increasingly dependent upon “super users”- tenured individuals working miracles to optimize functionality through a myriad of interfaces and Byzantine data extraction.    This observation is not meant to minimize the role of these persons, for they are vital to every organization.  Yet no matter how dedicated they are paid to be, the day will come when they will retire, expatriate or simply grow tired of working with last century’s tools.

Consider that the number programmers who can handle former language standards such as COBOL is declining annually.  Recruiting personnel to support legacy systems is becoming more difficult, while 4GL programmers and network engineers enter today’s workforce in droves.  Likewise, the next generation of hotel employees (those graduating from high school and college over the next five years) is already proficient in Windows and browser-based applications.  This workforce will be more reluctant to work with older, less intuitive systems.  If a hotel company wants to attract and retain a savvy workforce, it should give employees modern tools and the opportunity to cultivate their own technology skills.  

When debating the organizational challenges of replacing older systems, never underestimate the sophistication of the current or potential labor pool.  “Legacy systems can create a subtly negative atmosphere among staff, who may feel the lack of investment is in them, that management doesn’t care about the tools they use”, says Paul Major, Director of Hospitality IT for Aspen Skiing Company.  “It’s difficult to attract a talented prospective hire when they see a system that they stopped using 10 years ago,” he adds.  Can’t seem to keep your knowledge workers?  The high level of turnover only compounds the need for more user-friendly systems.

Can’t This Wait?

There are many forces influencing those faced with the dilemma of upgrading legacy systems.  Some internal factors include the need to standardize systems across multi-property operations, the desire to move to a modern platform, ease of training in a high turnover environment, tighter integration between sales and property management systems, and the need for increased marketing and e-commerce capabilities.  A major external force is the technology shift within the distribution community.  Facing extreme market pressures, travel agents and consolidators are now joining the movement towards adaptive web-based systems.  Finally, the consolidation taking place in the vendor community has resulted in reduced support levels for legacy product customers.  No matter how compassionate you believe your current PMS vendor to be, it’s only so long before the gentle prodding to upgrade turns into a harsh ultimatum.  

Will your property or portfolio be prepared for this scenario?  The most important options to exercise are 1) voice, assuming the needs of the operation can be articulated and 2) choice, assuming all suitable alternatives will be considered.    Use these intelligently and above all, strategically.

Migration Strategy and Planning

Before beginning any modernization or migration project, hotel operators and executive management must understand exactly what their current information management needs are and whether the existing or proposed systems adequately support the business strategy, including the possibility of unforeseeable changes in strategy.  It is critical (not optional) to develop a vision of what the information architecture should be in two years, four years and a decade from now.  Understanding the benefits of migrating and discussing those benefits from a business perspective is an early step to migration planning. 

What to look for in a new system

Various technology initiatives dealing with distribution, loyalty program administration, customer information, and transaction billing have historically operated without coherence.  Few organizations have constructed the infrastructure to support this level of integration, but for just about any business the competitive future depends on an immediate commitment to new technology adoption. 

What is the greatest reason for replacing legacy systems?  It is the “quest for efficiency” according to Jeff Parker, IT Director for Denver-based Magnolia Hotels - an expanding collection of upscale urban properties in Colorado and Texas.  Parker elaborates, “Not just efficiency in operational procedures, but efficiency in user administration, back up and recovery procedures, data extraction, property-level support and ease of training across all hotel departments.”

Information must be readily available throughout the property, chain, or ownership.  To understand and anticipate the behaviors of customers, analytic functionality has become essential.  To drive revenue and occupancy while managing multiple distribution channels requires flexible yield and channel management tools.  To capture information across multiple customer touchpoints requires superior levels of integration between systems that have not been previously linked.   Integration is dependent upon the use of open standards, as well as development tools and methodologies that companies like Microsoft, IBM CISCO, and Sun have agreed upon to power client-server and web-based systems over the next decade.

 Some hotel operators are so fearful about the loss of historical data they cite this as the #1 reason for staying on their current system.  If this seems like a familiar fear, the questions to ask is, “How useful is that data in its present state?”  (By the way, it is YOUR data and any vendor that tells you that you can’t take it with you when you go is just trying to keep you with them.)  But before you insist on packing that “baggage”, determine the value of your legacy data.  Should all customer data be retained or just data from customers that have stayed eight or more nights in the last calendar year, paid rack rate, dropped at least $100 per stay on ancillary services and/or live within a 3 hour drive?  Now, if you can get that level of customer detail from your current system in less than a day, you probably don’t need to pull the plug yet.  But when an executive has to ask “How many programmers are needed to run that kind of report?” then evolution should not be put off much longer. 

System Selection

Selection of a new technology partner is never an easy task but the stability of the company, as well as the commitment to ongoing development is essential.  Instead of obsessing over having 100% of the desired functionality today, look for partners with a track record in continued product enhancement.  If the articulated development track supports the property’s IT vision, then the opportunity to influence that development can be very rewarding. 

Many vendors have found it impossible to allocate programmers to the development of new applications on new platforms, while continuing to support existing clients.  Yet the vendors must demonstrate their own ability to keep pace with technology on behalf of their market.  In today’s competitive technology marketplace, consider the benefits of choosing a market challenger vendor over one claiming to be a “market leader”.  Challenge convention, shop around objectively and don’t allow managers to choose a system simply because it’s the devil they know

Think you can’t afford it?

Despite an economy on the mend, the hospitality industry continues its cash struggle for the most basic capital projects.  Spending money to keep legacy applications over the next few years may be a mistake.   Making strategic business plans based on (or constrained by) legacy applications can be a very expensive mistake.   The opportunity cost of remaining on legacy systems, especially unsupported ones, can be staggering. 

Hotels and resorts that remain on legacy products are not able to benefit from the ‘collective industry wisdom’ incorporated into modern systems.  If you cannot sustain parity, then you are far less likely to achieve a competitive advantage.  Nimble corporations are certainly discovering the opportunity to leapfrog their competitors by modernizing or migrating legacy systems in the very near term. 

The future and longevity of your operation just might be dependent upon a bold move today.  Despite the pain of organizational change associated with new technology and process improvement, your employees and stakeholders are likely to be thankful some day.  In conclusion: when aging, disparate technology systems impair a company's potential for growth, customer service delivery, efficiency or business process change then it's time to leave your legacy.   

Author:
Elizabeth Lauer Ivey
HVS International
2229 Broadway
Boulder, CO 80302
1-303-443-3933
1-303-443-4186 FAX

eTurbo.com  -  The hotel industry as a whole has a ways to go when it comes to making the room-booking process user friendly, says a new study by a U.K.-based travel and hospitality consulting company. In fact, things are so bad designwise that many customers are confused by the prices displayed, and about half the time they cannot determine whether a displayed price is per room or per person, according to a report from Southampton, England-based Travel UCD , which calls itself a "usability consultancy specializing in front-end design of travel and hospitality Web sites." The company said its 50-page report, entitled "Hotel Booking Process Design and Usability," studied the user interfaces of 87 travel agency, hotel booking agency and hotel chain Web sites.

Only 48 percent of rates displayed on search results pages explain whether the price is for a room - the hotel industry standard -- or for a person, which is the holiday/vacation industry standard, Travel UCD said. However, most of the major U.S. sites -- Expedia.com , Travelocity.com , Hotels.com and Priceline.com -- made it very clear. 

For example, checking for rates on a five-night stay at London's Le Meridien Grosvenor House in June, the search results at Expedia clearly stated that the price was per room --an average of $408 per day for the Royal Club Executive Class room. A check at Hotels.com for rooms on the Strip in Las Vegas made it crystal clear what one was paying for. A Travelocity check in Boston also made it clear. Priceline specifies that when you name your own price, it is per room, per night.

Asked how the top U.S. travel sites rated, a spokesman for Travel UCD said only that the study included Expedia, Travelocity and Priceline, "however, the purpose of the report is not to comment on individual sites but to provide a sector overview, with recommendations on where the industry can improve." 

The report says that many hotel Web sites are unable to offer rooms for child occupancy, or, conversely, accept bookings for child occupancy when legal regulations forbid such reservations. "With online hotel reservations predicted to reach 20 percent of all online travel bookings by 2005, Web sites are striving to achieve maximum user stickiness," said Alex Bainbridge, Travel UCD senior consultant and author of the study. "Many sites do not meet the usability needs of their customers, despite the keenness of consumers to book on the Web. The majority of problems are simple design errors..."

The report, targeted at hotel groups, online agencies and e-wholesalers, measures each site's efficiency and error count, and examines the learnability, memorability and user satisfaction of each.

Nation's Top Industry Leaders and Economy Experts Optimistic on This Year's Outlook at Economic Summit 2003

eTurbo.com  -   According to conclusions reached by 18 of the nation's foremost business and economic experts today at the Economic Summit 2003, which was hosted by Beverly Hills Chamber of Commerce and Civic Association and attended by 300 of the region's top business leaders, Southern California can look forward to continued growth in the real estate market, while anticipating improvements in the technology and local tourism industries and trade with China -- all positively impacting the state of the region's economy in the coming year. 

The Summit showcased three industry economic panels, each comprised of five speakers who addressed the economic realities facing Southern California's economy, the effects of the digital revolution on the entertainment industry, as well as the global economy's impact on the local economy. "Our region represents more than half the entire Californian economy," said Ali Soltani, President of the Beverly Hills Chamber of Commerce and Civic Association. "This event brings together the top minds in economics available with business leaders who want to be ahead of trends."

Leading figures from the area's top financial industry firms and UCLA's Anderson Forecast delivered overall optimistic predictions about international and maritime trade, the entertainment and real estate industries, and the domestic hotel/tourism outlook for Southern California in the coming year. "With the ports of Los Angeles and Long Beach combined, we're handling 65% of the nation's entire cargo," said Larry Cottrill, Assistant Planning Director/Manager of Master Planning for the Port of Long Beach. "Long-term forecasts predict a 5% to 6% average growth rate in container trade." 

"The entertainment industry can look toward a fairly positive year as well," said Walter Zifkin, CEO of the William Morris Agency. "I would rate the entertainment industry a seven out of ten for 2003," said Zifkin. "This will be a strong year for music and television, as well as reality TV. Together with recent technological changes, the entertainment business is also experiencing growth from expanding into Latin America, Asia and Eastern Europe. The forecast is very good."

Another market that is showing strength for the coming year is residential real estate. "Real estate prices are going through the roof -- the region is realizing record increases in housing prices, especially in L.A. and Orange County thanks in part to record low interest rates," said Christopher Thornberg, Senior Economist with the UCLA Anderson Forecast. "It's a good time to buy real estate. Additionally, there is also a substantial spike in rental demands."

Commercial prospects are not quite as bright in San Francisco where some real estate businesses are converting commercial properties into residential rentals to capture the spike in that market. As far as the region's tourism industry is concerned, Bruce Baltin, Senior Vice President of the Los Angeles office of PKF Consulting, noted that San Diego, along with other up-and-coming destination resorts in Carlsbad and Dana Point, saw a phenomenal 20% growth in this past year. "Benefiting from the downturn in air travel, cities like San Diego are enjoying intra-state tourism from Los Angeles residents. The hotel industry is figuring out that the domestic market is the main target," said Baltin.

Another strong market trend is the move toward the technology sector. "It's my number one bet for the next year," said Dr. Silva. "Technology is perhaps the one market that will experience growth, because people realize that technology is always evolving, always changing -- it's here to stay." All the panelists were fairly optimistic about how the economy would fare in the coming year. "We are in the midst of a modest recovery that is similar to the 1991 economy," said Thomas McManus, Managing Director and Chief Investment Strategist at Banc of America Securities LLC. 

"And because we went into the recession gradually, we will exit gradually. We should see a recovery beginning in mid-2003." Still, the speakers advised caution and patience on the consumer's part, while weathering out the volatility of the economy. "Improvement in consumer confidence may actually allow the stock market to do a little better," said John Manley, JR, CFA Managing Director of Salomon Smith Barney. "In a recession, investor confidence is mostly needed for the economy to pick up. The numbers will tend to go higher then."

Infrastructure needed for World Heritage tourism: Govt

ABC News -  The Federal Government (Australia) says tourism operators at Australia's 14 World Heritage areas should be allowed to build regulated infrastructure.

The Government has used debate over the preservation of the sites to advocate development.

The Parliamentary secretary to the Minister for Tourism Warren Entsch says tourism operators would take more responsibility for preserving the areas if they were allowed to develop the sites.

"Rather than say 'well right, let's just put in more money and let's find a way of taxing people to put more money in', we should be looking at another concept and that is rather than allowing bureaucracy to do the whole management thing," he said.

"I believe that there is great opportunities particularly within the tourism industry to go into partnership arrangements."

Visit Philippines 2003 kicks off

TravelWeeklyEast.com  -  Visit Philippines (VP) 2003 kicked off last week with the opening of Intramuros: History Town Philippines.

Tourism secretary Richard Gordon said that Manila’s historic district will be the showcase of VP 2003.

Year-long activities have been scheduled in Intramuros.

The arrival of China Sea Discovery Cruise Ship, with 640 Taiwanese tourists on board, in Manila coincided with the kick-off. An executive of the Manila Economic Cooperation Office in Taipei said the occasion was an excellent opportunity to let tourists experience that the Philippines is a safe destination, contrary to its often negative image in news coverage.

Gordon said the Department of Tourism will aggressively pursue the cruise market.

Great Eagle’s suites rated in 10 most high-tech rooms

TravelWeeklyEast.com  -  The Great Eagle Hotel’s “Langham Suites” have been ranked among the world’s ‘Top 10 High-tech Hotel Rooms’ by British newspaper, The Sunday Times.

The six suites, a new feature at the Great Eagle in Tsim Sha Tsui, Hong Kong have broadband Internet access, 37” plasma TV and DVD surround-sound home theatre.

The suites also feature The Great Eagle’s new signature “yume” beds.

Langham Hotels International Ltd. owns a number of international hotels including The Langham Hilton in London, Sheraton Towers Southgate in Melbourne, Le Meridien Boston, Delta Chelsea Hotel in Toronto and the Sheraton Auckland Hotel and Towers.

UK visitors fell in December, says BITOA

Caterer.com  -  The number of overseas visitors to the UK in December fell by 2.18% compared with the same month in 2001, says the British Incoming Tour Operators Association (BITOA).

For the year of 2002 as a whole, numbers were down by 1.77% compared with 2001, according to the association’s monthly Business Barometer.

BITOA said the figures “are not the best of results but probably, under the circumstances, as good as we could have hoped for. They are certainly better than earlier forecasts had indicated.”

The market remains uncertain because of the current political situation and prospects for 2003 continue to remain fragile, BITOA added

W Hotels Survey Says Angelina Jolie and George Clooney Are Most Desired Single Celebs

Vin Diesel and Sandra Bullock Are Runners-Up in W Hotels/Match.Com Online Valentine's Poll

PRNewswire/ -- With what unattached celeb would you want to share some "pillow talk"? According to a W Hotels/Match.Com online survey the men clearly love Angelina Jolie while the gals are head-over-heels for George Clooney.

A whopping 29% of the male respondents chose Angelina Jolie as a bedmate, followed by 18% for Sandra Bullock and 13% for Alyssa Milano. An even-more impressive 39% of the female vote went to George Clooney, with Vin Diesel a not-so-close second at 15%.

The survey gave a list of ten celebrities-including actors, musicians, models and athletes-to consider as bed mates. Survey surprises include: heartthrob Leonardo DiCaprio garnering a paltry 5% and a measly 2% for gorgeous Tyra Banks. Ashton Kutcher and Anna Nicole Smith were the least favorites among the choices. Here are the results:

   Males Celebs:                      Female Celebs:
   George Clooney:    39%           Angelina Jolie:    29%
   Vin Diesel:        15%           Sandra Bullock:    18%
   Hugh Grant:        10%           Alyssa Milano:     13%
   Justin Timberlake:  6%           Anna Kournikova:    9%
   Eminem:             6%           Cameron Diaz:       8%
   Leonardo DiCaprio:  5%           Salma Hayek:        8%
   Taye Digs:          5%           Wynona Ryder:       4%
   Prince William:     4%           Mariah Carey:       3%
   Jimmy Fallon:       3%           Tyra Banks:         2%
   Ashton Kutcher:     3%           Anna Nicole Smith:  1%

          MEGA-PRIZES UNDER PILLOWS-AND EVERYONE WINS SOMETHING

The survey was conducted in conjunction with the launch of "Pillow Talk," W Hotels' winter promotion where guests get to "play" by looking under their pillows to find scratch game-cards with chances to win sexy prizes, including tickets to the 2004 Grammy's.

By putting one's head down to rest at any W Hotel guests have a chance to win amazing prizes including access to some of the hottest tickets in town like the 2004 Grammy's. Other prizes include: a DKNY wardrobe, keys to a new Infiniti G35 Coupe, a JetBlue flight for two for a fabulous 3-night stay at W San Francisco; a "Hot and Spicy" weekend trip to Mexico City for the opening of W's newest property; a pair of W-designed Vespa motor-scooters; and lunch with singer Tyrese. These and other prizes, including wonderful W signature face and body mists, will be given away on the first night of any stay at a W Hotel between now and March 31st, 2003-and everyone is guaranteed to win something.

A BOXING RING TO ENCOURAGE PLAY "PILLOW FIGHTING"

To kick-off "Pillow Talk," passers-by will be lured into a boxing ring installed at W New York (49th St. and Lexington Ave.), where they'll have the chance to playfully pillow fight with some of the W Catalogue's sexiest male and female models. Anyone who enters the "ring of fun" will have a chance to win a pair of 2003 Grammy tickets.

LARGEST VALENTINE'S DAY PAJAMA PARTY FOR SINGLES

In addition, W Hotels will join MatchLive.com, an affiliate of leading online dating service Match.com, to throw the largest-ever cross-country "pajama party" in Chicago, New York, San Francisco and Los Angeles-giving singles a fun option besides staying home solo with a box of chocolates on February 14. For additional information, or to purchase tickets, visit http://www.matchlive.com/. Travel & Leisure also jumps on board to hold their own PJ parties at W Atlanta and W Seattle. These will be held throughout Valentine's Day week.

For more information on W Hotel's Pillow Talk promotion, visit http://www.whotels.com/

The first W Hotel opened in New York in December 1998. There are now five W Hotels in New York City (W New York, W New York - Court, W New York - Tuscany, W New York - Union Square and W New York - Times Square) and 17 hotels brand-wide in the U.S. and abroad. New W Hotels are in development or under construction in Mexico City and Seoul, Korea.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwood.com/ .

Source: W Hotels

 

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