MKG
Consulting – February 2003 –* preliminary data Business down slightly in
Europe in 2002 In Europe, the preliminary data
of MKG Consulting for the year 2002 show a drop in the RevPAR by 1.0%. The
increase in average daily rates by 1.4% is not enough to compensate for
the drop in occupancy rate to as far as 1.7 points. This performance
nonetheless translates as a slight improvement with respect to 2001 (-2.6%
at the end of the preceding business year). Hoteliers did not give in to
panic in 2002 and generally opted for slightly increasing rates. A positive fact is that the
budget segments (0/1/2*) confirm their excellent health in 2002 with a
RevPAR up by 5.2% in 2* for example. On the other hand, the mid- and up
market segments post a drop in revenue per available room (respectively
–0.8% and –2.9%). These categories, for which the average occupancy
rate is around 65%, continue to suffer from a lack of international
clientele. On the top four chain hotel
markets in Europe (which in all account for more than 75% of the supply of
chains in Europe), France withdraws thanks to a 1.7% increase in RevPAR.
Spain also posts activity that holds up well. Despite a non-negligible
drop in occupancy rate (-2.1 points), the country closes the year 2002 in
perfect stability with respect to 2001. On the other hand, the United Kingdom, which is more dependent on American clientele, sees its RevPAR drop by 1.9% with respect to 2001. As for Germany, the economic slump experienced by the country is largely responsible for the significant drop in the RevPAR (-5.3%). It may be observed that on the whole Southern Europe experienced fewer difficulties than the North. In 2002 the Mediterranean countries benefited from carryovers of clientele that limited the drop. Annual ranking of the top 10 ten hotel groups
MKG
Consulting – February 2003 Growth
continues for the top 10 European groups The top 10 European hotel
groups finally resisted the slowdown of business with a room capacity that
gains 3.7% and 22,588 rooms. This volume is equivalent to the growth
posted by the French brand Accor, the indisputable leader of the European
hotel industry with 1,965 hotels and 203,127 rooms (+13.2%). The Accor
group’s advance on these "challengers" increased significantly
at the end of 2002. This development essentially took place in Germany,
with the move of hotels of the German group Rema to the Mercure brand in
April 2002 and the acquisition of around 30% interest in the capital of
Dorint. No change in the ranking of the
top 5 groups, but significant movement in the second part of the ranking The three "followers"
of the group Accor, Best Western, Six Continents and Louvre / Envergure
show a slight drop in their supply (respectively –0.2%, -1.1% and
–3.5%) but these drops do not challenge the ranking of the top 5
groups. The 4.5% increase posted by
Hilton International is not enough to make the British group gain a rung
in the 2003 ranking. Next to these drops, it may be observed that the drop
posted by Louvre / Envergure results from the strategy of brands in the
group to rationalise brands. Concerning Six Continents, the group pursues
the unrolling of Holiday Inn, of Express by Holiday Inn and of Crowne
Plaza in Europe while the chain Posthouse (acquired in 2001 from the group
Compass) has disappeared from the British territory. Meanwhile, the American group
Marriott, which made Europe one of its priorities for development, posts a
strong increase as of January 1, 2003: +7.8% and 2,989 additional rooms.
Another significant move is that of Choice whose supply grows to 1,843
rooms (+5.8%) and rises a rung in the ranking. Finally, among the first 10
groups, the Spanish group NH posts a fairly significant drop (by more than
14%). In fact, in February 2002, NH sold the brand Golden Tulip – which
it had acquired just a few months earlier – to the franchise’s
managing team. This drop in the Spanish operator’s supply could
nonetheless be compensated in part by one of the most spectacular
operations of the year: the acquisition of the German brand Astron (one of
the major operators on the domestic market) by NH. Globally, the year 2002 will
have been marked by a great deal of prudence in terms of development. The
top 10 groups saw their supply progress by 17.6% at the end of 2001. The slump in the hotel business
for some emblematic destinations (the capitals), the depression of the
financial markets and the uncertain political perspectives are largely
responsible for this. Even if the perspectives for 2003 are not precise
because it is difficult to forecast the consequences of an intervention in
Iraq, the performance of European hotels improved in the second semester.
With the confirmation of this trend in the first semester 2003, the
European hotel industry could show once again that it holds up better to
international events than in the past. Methodology
The business results in this
study are based on a sample of 5,000 corporate operated chains in Europe,
representing 500,000 rooms. The data, gathered monthly from each hotel,
are adjusted according to the distribution of the corporate operated hotel
chain supply, and by the weight of each country in the European
Union.
The ranking presented in this
study is applicable to all hotel groups with more than 1,000 rooms
established in Europe. Only the top 10 groups are presented herein.
These results come from figures
provided by hotel chains present in France and in Europe, for which MKG
Consulting provides official statistics. The complete dossier about the
hotel business in France and in Europe will be published in the
February/March issue of HTR magazine. Any mention of Europe refers to
the 15 countries of the European Union.
MKG Consulting has the largest
hotel database in the world, outside the United States, with the best
coverage of all the hotel segments. The complete results of this study will be disclosed on March 6, 2003 at the Press Club de France, when MKG Consulting will present its outlook for the hotel sector in France and in Europe as it does every year Convention Center Financing –
Public Entities / Private Entities - Jones
Lang LaSalle Hotels recently published FocusOn Convention Center Financing
– Who Should Take the Risk? FocusOn is a regular research series that
addresses current issues affecting the hotel real estate investment community. Focus On Convention Center Financing
explores the benefits and inherent risks of public versus private sector
financing, public/private partnerships, public and private contributions
and how to construct the deals as related to convention center projects. According
to report author Anwar Elgonemy of Jones Lang LaSalle Hotels, public
sector incentives and financial vehicles for a convention center hotel can
come from a variety of sources. “The funding can be derived from
contributions of land, infrastructure and parking facilities; direct
subsidy payments; contingent pledges of financial support; or converting
hotel ownership to a public entity and thus providing potential access to
tax-exempt bond financing,” explained Elgonemy. Just
as there are different alternatives for public sector incentives for
convention center hotels, there are also varieties of specific financing
methods from which to choose. The fundamental difference among the
financing alternatives is the allocation of risk of the hotel
operation. The risk of the hotel’s operating profitability must be
prudently allocated among the owner (city or county), the lenders (banks
or bond investors) and the property manager (hotel operator). In
today’s unpredictable economy investors are unwilling to acquire bonds
without the owner (city or county) assuming a reasonable share of the
inherent risks, comprised primarily of: Construction Risk: Horizontal Risk (Uncertain Income Streams): Performance Incentives: Rationale for the Project: Debt Service Structure: THE ROLE OF PUBLIC FINANCING Sample of Major City-Backed Convention Center Hotel Projects and Status
Source: Jones Lang LaSalle Hotels About Jones Lang LaSalle Hotels: Jones
Lang LaSalle Hotels, the world’s leading hotel investment services
group, provides clients with value-added investment opportunities and
advice. In 2002, its success story includes the sale of 6,747 hotel rooms
to the value of US$862 million in 36 cities and advisory expertise on
116,877 rooms to the value of US$17.8 billion across 170 cities. Jones
Lang LaSalle Hotels’ services include transactions, mergers and
acquisitions, financial advice and capital raising, valuation and
appraisal, asset management, strategic planning, operator assessment and
selection and industry research. Jones Lang LaSalle (NYSE: JLL) is
the world’s leading real estate services and investment management firm,
operating across more than 100 key markets on five continents. Issenberg to run Accor Asia/Pacific In what it says is a move to strengthen the synergies in its Asia/Pacific operations, Accor has appointed senior executive Michael Issenberg to the position of managing director for the full region. Issenberg has been managing director of Accor's Australia, New Zealand, South Pacific and Japan operations for over five years, and was previously chief executive officer. During this time, the company has grown to become the largest and most successful group in that region, with 110 hotels (over twice the size of its nearest competitor), as well as a range of tourism and services businesses. Kim Mooney, who is currently chief financial officer for Australia/New Zealand/South Pacific/Japan, will also have his responsibilities expanded to cover the full Asia Pacific region. The appointment follows the announcement that Accor Asia Pacific deputy chairman, Jochen Dobel, who has been in charge of Asia region for the past three years, will return to Germany as president of Dorint Hotels. Accor recently acquired a 30 percent interest in Dorint AG, which operates 93 hotels, 77 of them in Germany. It is understood that the move was taken in light of the fact that while Australia and New Zealand was now a mature market, markets such as China and Japan, in particular, have been identified as global priorities for Accor. “Mr Issenberg was already looking after Japan and his skills at building networks are highly regarded, it was considered that his experience could now be used for all of Asia, following Jochen Dobel's return to Germany,” said spokesman Tom Racette. Announcing the new positions, Accor Asia/Pacific chairman, David Baffsky, said that the appointments were significant. "Maximising the strengths of the whole Asia Pacific region is a priority, and the appointment of Michael Issenberg as managing director of the Asia/Pacific region reflects that priority," he said. "While the new appointments will integrate the geographic divisions within the Asia/Pacific region, we will also be focusing on providing country-based resources to cater for the individual market conditions that apply in each country." Baffsky praised the contribution of Jochen Dobel, saying that under his leadership Accor had made major advances throughout the Asia region. “He will be a great asset to Accor in Germany because of his ability to run a very efficient and financially-sound operation. His outstanding work in Asia has provided a very solid platform on which to build our business further in the region.” Hotel for sale in £7 internet draw A
baronial-style hotel with dramatic views over one of Britain's most
beautiful stretches of coastline is being put up for sale for a price tag
of less than £7. The
Kimberley Hotel in Oban is valued at more than £1 million, but its
Austrian owners have opted to sell it through an Internet-based
prize draw rather than on the open market. A
total of 350,000 "roof slates" costing 10 euros (£6.93) each
are up for sale, with the owner of the winning slate scooping the
17-bedroom property, complete with staff and bookings for the summer. Austrian
businessman Wolfgang Baldauf, who clubbed together with three friends to
buy the property seven years ago when it was a disused maternity hospital,
said he was giving up the hotel with a heavy heart. Mr
Baldauf, an Innsbruck-based economic adviser, said: "It's a pity, but
if you have another job it's not easy to run a hotel on the side. "My
main job is taking up more and more time because of the situation in the
world economy and I haven't been able to spend so much time on the
hotel." Mr
Baldauf added that although there is no legal obligation to continue the
business, he hoped to be able to give the chance to run a hotel to people
who could not normally afford to own one. He
said: "It's just a wish, because we have no influence on what the new
owners do with the property - once we've sold it they can use it as a
private house if they like. Mr
Baldauf and his friends stand to recoup more than £2 million if all
350,000 roof slates are sold, although to date only 50,000 have been
purchased. If
any slates are unsold by the cut-off date April 30, the property will be
sold to a private investor and those taking part in the competition will
not be charged. The draw is scheduled to take place on May 13. Singapore offers post-grad hotel management course from 2004
Business
Times -
The International
Hotel ManagementSchool (HMS) is off to a good start. Next year, it will
offer Singapore's first graduate hotel management programme with America's
prestigious Cornell Hotel School and Nanyang Business School. HMS is a joint venture
between the Singapore Tourism Board and six hotel companies - Raffles
International, Shangri-La Hotels and Resorts, Millennium & Copthorne
International, Hotel Properties, Pontiac Land and Far East Organization.
It was started in August last year. The Masters course
will be a two-year full-time programme conducted jointly by Nanyang
Business School and Cornell. The 50 or so post-graduate students will
spend one year in Singapore and the other at Cornell University in Ithaca,
New York. 'The hotel school has
been on our agenda for a very long time,' HMS CEO Yeo Khee Leng said.
'After my time was up as CEO for STB, we decided to really just take the
bull by the horns and do it. This marks an important milestone for us and
sets the tone for the coming months.' It has not been
decided where classes will be held in Singapore. The school is aiming for
local students and international students from elsewhere in Asia and the
Middle-East. The six hotel groups can send staff on the programme,
although acceptance will be by merit. Raffles International
CEO and chairman of HMS Jennie Chua said there is a lack of research on
the Asian travel market and this will be tackled by the school. HMS dean David Butler
said: 'We look at Singapore as an excellent choice for the Cornell Hotel
School's regional presence in Asia. The strong emphasis on education in
Singapore is key to providing the human capital for Asia's continued
economic and social growth.' Creation
of economy hotel chains starts in Russia RBC News
- Russia has at last
started creating chains of “economy” hotels, which our country really
lacks, the Vedomosti newspaper reported today. This week, the USA –
Russia Investment Fund will announce a project of the creation of such a
chain. Joint-Stock Financial Corporation Sistema is preparing the
implementation of a similar project; so does the Moscow regional
government. According to research data, the demand for hotels with a room
price below $100 per day is currently the highest in Moscow and St.
Petersburg. President of the USA – Russia Investment Fund Davis
Jones is to present a project of constructing economy class hotels in
Russia this week. As a source familiar with the situation reported, the
Fund’s partners will be Radisson SAS Hotels & Resorts, an
international hotel operator and a part of Rezidor SAS, and a group of
foreign investors, which have not been named so far. The participants of
the project are planning to build eight hotels with 100 rooms each within
four years. Three of these hotels are to be constructed in Moscow. The
room price at them will be $70 to $90 per day, the source says. However, the Russian Sistema corporation has already
acquired a plot of land for its first economy hotel. Felix Evtushenkov,
the Vice President of the Sistema-Gals company, a division of the Sistema
corporation, has recently declared its intention to create a chain of
three-star hotels jointly with the France-based hotel operator Accor.
Accor currently manages two Novotel hotels in Moscow, one near the
Sheremetyevo airport and the other at the Novoslobodskaya metro station.
These are four-star hotels. The construction of the first hotel of the
chain will start soon as a part of the office and the trading center at
Pokrovka Street, where the pulled-down Ural hotel was located. As
Accor’s representative in Russia Vladimir Ilyichov reported, the
200-room hotel is to be built by 2005. The cost of the project will not
exceed $12m. The hotel will operate under the IBIS brand, which has not
beet represented in Russia yet. The price of a room without booking will
be $80 to $90 Analysis: Thai tourism prospers despite war looms e-Turbo.com -
"The good news is that Thai tourism industry is doing well, in
spite of the difficult global political and economic conditions."
Juthamas Siriwan, governor of the Tourism Authority of Thailand (TAT),
hardly concealed her great confidence in Thailand's tourism industry in a
recent interview with Xinhua. Juthamas has every reason to keep optimistic
about the performance of Thai tourism. According to the latest data
released by the Immigration Bureau of Thailand's Police Department, a
total of 10.87 million foreign tourists visited the country in the year of
2002, an increase of 7.31 percent over the previous year compared to the
5.8-percent growth in 2001 Besides,
Thailand had 157 billion baht in foreign exchange earnings during
January-June of 2002, which equals roughly 3.64 billion US dollars. This
was an increase respectively of 5.14 percent and 7.64 percent over the
same period of 2001. Thai tourism's extraordinary performance in 2002 also
provides the TAT a brighter prospect of 2003's market. "The TAT is
targeting visitor arrivals of 11.13 million in 2003," Juthamas told
Xinhua. The TAT expressed the hope that foreigners visiting Thailand in
2003 would averagely stay 8-10 days with a target expenditure of 4, 000
baht (about 95.24 dollars) per person per day, which would generate
foreign exchange earnings of 360.60 billion baht (about 8. 59 billion
dollars). Given a
possible war in the Middle East, TAT's goal for 2003 could be called
ambitious. But Juthamas reassured that Thai tourism has kept its normal
pace ever since the Bali explosion in Indonesia last year and the
terrorist attacks on the United States on Sept. 11, 2001. She said, in the
first two months of this year, Thai tourism has witnessed growing foreign
visitors, most of whom were Chinese and Japanese. Regarding to the fact
that a possible US-led war on Iraq might reduce the number of tourists,
Juthamas noted, the Thai government and TAT will carry on a series of
measures to attract more tourists and guarantee their security. "Thailand
is also mobilizing m At the same time, TAT is making efforts to prevent
Thailand from facing the severe stagnation which has swept over the world
tourism industry. The plans include three major strategies: more direct-
to-market promotions, development of new potential tourist destinations,
and restructuring the administrative systems. Thailand has paid much
attention to the huge tourism market of China, which was acknowledged as
the most potential market in a survey conducted by the Pacific Asia Travel
Association early this year. Among TAT's 18 worldwide offices in charge of
business in 43 countries, two are based in China. One is in Beijing, and
the other in Hong kong Cooperation with China to develop tourism resources
in the Greater Mekong Subregion is one of TAT's priorities for 2003aximum
possible resources to ensure the security and safety of visitors,"
she noted At the
same time, TAT is making efforts to prevent Thailand from facing the
severe stagnation which has swept over the world tourism industry. The
plans include three major strategies: more direct- to-market promotions,
development of new potential tourist destinations, and restructuring the
administrative systems. Thailand has paid much attention to the huge
tourism market of China, which was acknowledged as the most potential
market in a survey conducted by the Pacific Asia Travel Association early
this year. Among TAT's 18 worldwide offices in charge of business in 43
countries, two are based in China. One is in Beijing, and the other in
Hong kong Cooperation with China to develop tourism resources in the
Greater Mekong Subregion is one of TAT's priorities for 2003 Accor hotel group vows to protect children Bangkok Post
- International
hotel group Accor has signed a code of conduct to protect children
from sexual exploitation in travel and tourism. India’s hotel industry hit hard TravelWeeklyEast.com
- India’s
hotel industry is moaning wounded by the after-effects of 9/11 and
fear of a Gulf war and has missed another peak season to regain losses. It
suffered a decline in revenue earnings by 15 percent compared to the
previous year. If
the trend continues, the hotel industry will suffer heavy losses and it
might also lead to closure of some hotels, federation of hotels and
restaurants association, president, Vivek Nair, has warned. The
association has expressed deep concern over lack of special measures to
promote tourism and encourage the hospitality industry. India
has set what many call an unachievable and unrealistic target of
attracting five million visitors by 2010. However, there are just 1200
hotels in the classified categories of one star to five star, with 70,000
rooms. There
is also a concern over constraints on airline seat capacity, directly
affecting flow of foreign tourists, resulting in them skipping India. Good showing for Malaysia’s tourism industry Despite
the current economic woes, the aftermath of the October 12th Bali blast
and the imminent of a US-led war against Iraq, Malaysia continues to
record a growing number of tourists. Last
year Malaysia received 13.3 million tourists, a four percent growth
compared to 2001. It contributed an estimated RM42.6 billion (US$11.21
billion) to the national gross domestic product. Tourism
Malaysia’s aggressive marketing in its key markets of Singapore,
Thailand and Indonesia was the key factor for the impressive growth. The
low value of the ringgit vis-avis foreign currencies made Malaysia a
value-for-money destination and the year-long activities, all played a
pivotal role in the increasing arrivals. Malaysia
will continue with its strategy of tapping the ASEAN and Asian countries,
which filled in the vacuum caused by the shortfall in arrivals from
longhaul markets following the September 11 terrorist attacks in the US. The top 10 markets for Malaysia in 2002 were:
e-Turbo.com -
"The people of Bali are putting their lives together after
last year, as are so many others. In time, we want people to consider Bali
for a holiday and when the time is right, I can assure you that the
Balinese will be waiting to welcome Australians and the world in their own
warm and friendly way. We like to appeal to all of you to keep Indonesia
and particularly Bali in your mind, not as a flaming bombsite, but as the
island of God, where people smile and are waiting to welcome you in their
own friendly way . Bali is still the same, our hotels, our beaches and our
smiles - all still there," said Minister for Culture and Tourism of
Indonesia, Mr. I Gede Ardika in his interview with publisher Thomas
Steinmetz of eTurboNews during AIME2003 in Melbourne. "With
improved condition and serious government efforts nin recovery the
Indonesia tourism we predicted in 2002 will achieve the number as of 4,7
million visitors, but the earnings will be going down to US$ 3.8 billion,
because of a shorter stay average from 10 to 7 days. In 2003 we are
looking to a meager increase of arrivals to 4.8 million tourists,
constituting US$ 4.5 billion in earning, if the National Tourism recovery
program is consistently implemented. The
rehabilitation phase during the first 6 months of 2003 is a period and
effort of quality enhancement of products and services. These new products
and services of course need proper human resources to handle and will
assure jobs. We should be no longer claim our tourism strength solely on
the "smile on our face" and "fabled Indonesian
paradise" myths. Therefore we have to train the tourism human
resources to be professional, efficient and to serve the more
sophisticated and seasoned tourists with enhandced products and services.
Following the rehabilation phase by mid 2003 the normalization period will
commence. This is the time to standarize products and services. The second
half of 2003 will also see the real marketing build up Many
security improvements have already been introduced to Bali. We have
increased the number of police in Bali to 5000, that is more per capita
than Sydney. We have introduced comprehensive "Screen In- Screen
Out" security checks at each entry/exit point into outof Bali - and
there are only four points of entry to Bali. ID cards have been introduced
and must be carried by all citizens and visitors in Bali. Visitors are
subject to physical checks and ID scrutiny. Bali's own communities have
imposed security measures on their own customary villages. This works like
Australia's Neighbourhood Watch where senior and highly honoured authority
figures known as "Pecalang". These unarmed village elders work
alongside the police to ensure their villages are secure and their people
are acting appropriately. This role is undertaken along cultural and
religious customs. Hotels, supermarkets, cultural events and even weddings
are subject to tight security checks upon entry. We believe the security
steps we have taken will establish Bali as a secure and safe icon
destination well into the next decade.",Ardika explained Ireland gets 87 new hotels in five years
Not
only has there been an increase in numbers of hotels, but existing hotels
have greatly improved their facilities, with many adding conference rooms,
leisure centres, and state-of-the- art technological features. ISDN lines
are standard in most hotels and it is estimated that up to 30 per cent
have TI, multi-ISDN facilities which can take satellite access. He
cites the Fitzpatrick Hotel Group and the Citywest development, which can
feed 2,000 people and house up to 1,500, as examples of what is going on
in the market: "The only drawback to growing inbound conference
business is the limited air access to destinations beyond Dublin. Galway
is an example of the city that could increase business with improved
access from Britain and Europe. At the moment there are Aer Arann services
to Dublin and Luton." Visitors
to Galway often arrive at Shannon. However, the lack of air services is
not perceived as a problem to the recently opened Radisson SAS Hotel.
Sales manager Brenda Murphy says: "Galway airport is a limiting
factor but business is going well. We are getting a lot of big Irish
conferences, including the Irish Hotel Federation, which will hold its
annual event here next month. Up to 1,000 guests can be accommodated in
the main conference area and up to 780 seated for dinner." Predictably,
value for money is a big concern with customers at the moment. "Our
daily delegate package at the moment is E45 per day per delegate and
includes all room hire, technical facilities and meals," adds Ms
Murphy. Outside
Galway city, the Connemara Coast Hotel near Oughterard can accommodate up
to 700 delegates for conferences with full technical support. However, the
hotel which has a terrific location overlooking the water, is also
well-suited to smaller meetings with lively local entertainment. Access
is also important for a hotel that is the pinpoint centre of Ireland. The
Hodson Bay Hotel has the honour of Hodson's Pillar in its grounds, marking
the point. The hotel, near Athlone, is 10-years-old in November and in
that time has grown from 46 rooms and conference facilities for 400 to 133
rooms and facilities for 1,000 people. Location,
as always is important, and much business at the Hodson Bay comes from
companies and organisations that are located nationwide. Delegates
attending courses at the hotel can take part in twice-weekly evening
wine-tasting classes or participate in an aqua aerobics class before
business, each morning. "It's important to give people added
value," says the hotel's Nicola Ross. "Partners can stay free
and the in-house beauty salon has two full-time beauticians." Adare
Manor, set in 840 acres of rolling Limerick countryside, caters for the
smaller end of the market - up to 150 people. Ann Sheehan, finds
"that people like to mix business and pleasure and at Adare the
selection is extensive. Golf, horse-riding, clay-pigeon shooting, archery,
fishing, walking and some of the activities on offer." Adare was
recently voted the number one hotel in Europe by the readers of Conde
Nast's Traveller magazine. Location
is also vital to Great Southern Hotels. With properties at or near rail
stations and airports, they have seen good growth in day business,
particularly people flying in for meetings. The Great Southern at Dublin
airport has been so successful it was necessary to build on an extra 30
meeting rooms. The M50 and good car- parking facilities make this a very
popular venue. The Killarney GSH reopened last June after a six-month
restoration and enhancement project that allows them to cater for up to
900 delegates at a conference. The
GSH Eyre Square is closed until April and will re-open with improved
facilities. The recently opened City of Derry hotel, the first venture in
Northern Ireland, is proving a winner with its selection of function rooms
for up to 200 guests. This
year may be an even better year here because, as John F Burke says,
"we are perceived as a very safe destination." Event
organisers may decide to come west rather than go east, and this will be
to our benefit. Events already planned for this year include the World Association of Newspapers conference, the Association of Corporate Travel Executives, Newsworld International, the conference for the world's television and radio executives, and Microfocus Global Marketing.
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