Source: MKG Consulting
Database – Copyright 03-03 During the Gulf War, hoteliers undersold their rooms, the average room
rate decreases by 3,7% in 1991 compared to 1990. In 2001 / 2002, straight
from the beginning they opted for relative rate stability and did note
give in to the panic. Therefore, the average room rate rose by 3,1% in
2002 compared to 2001. Furthermore, since 1991, budget chain hotels
developed significantly. Their excellent resistance to the event in
September 2001 allowed groups positioned on these segments to post
perfectly solid results. Thus, in case of a major crisis, contrary to what
could be observed in 1991, occupancy rates should certainly drop, while
average daily rates should change only slightly. Three possible scenarios in
2003 If there is any conflict, its intensity and duration nonetheless remain
to be seen. Three scenarios may be drawn up. ·
The first is based on a hypothesis of a “blitz war” (a few weeks
maximum). In this case, the hotel industry could be fairly clearly
impacted during the conflict, but this time of the year (the first
trimester) is not crucial for hoteliers. If in the three months following
the conflict there has been no major terrorist attack, then the second
semester 2003 should see strong growth in the occupancy rate and average
daily rates. The year could close with fairly significant growth in the
RevPAR. ·
The second, based on an intermediary hypothesis (a conflict that last a
few months and / or a resumption of more or less important attacks), could
penalise the hotel industry for a few additional months without
necessarily challenging the long-term trend. The year could thus close
with performances fairly similar to 2002. ·
The final scenario, “catastrophe”, marked by a sinking of the
conflict and a fairly significant renewal of terrorist attacks, could
penalise the hotel industry for the whole of 2003, with a recovery that
could begin only from 2004. Today,
experts in geopolitics seem to agree that a “rapid scenario” is the
most likely. It is to be hoped that this hypothesis is confirmed so that
the confidence of households and corporations alike may head in a positive
direction, leaving a recovery for the economy and the hotel industry in
their wake. MKG
Consulting has the
largest hotel database in the world, outside the United States, with the
best coverage of all the hotel segments. MKG Consulting's database
includes more than 40 000 hotels, representing more than 2,2 millions
rooms. The business results of the MKG Consulting's database are based on
a sample of 8,000 corporate operated chains in Europe, representing
850,000 rooms. The data, gathered monthly from each hotel, are adjusted
according to the distribution of the corporate operated hotel chain
supply, and by the weight of each country. These results come from figures
provided by hotel chains present all around the world, for which MKG
Consulting provides official statistics. For more information about MKG
Consulting, please consult our website: www.mkg-consulting.com For
further information, Reit
faces choice on Orb hotels TheDeal.com
- London-based Reit
Asset Management must decide Monday whether to proceed with the purchase
of 37 Thistle-branded hotels that Orb Estates plc has put for sale. Reit is reportedly
willing to pay about £700 million ($1.1 billion) for the hotels, although
independent estimates have valued them at about £830 million. Reit has has performed
due diligence at the hotels during a four-week exclusivity period. During
this period, Orb has been allowed to market the hotels to other buyers but
has not been able to accept alternative bids. This period, however,
expires Monday, March 17, and Reit must either make a final bid for the
hotel portfolio or face competition from other bidders that reportedly
include the New York-based private equity firm The Blackstone Group.
Blackstone declined to comment. Amid the tussle for
Orb's hotel portfolio, Thistle Hotels plc itself is trying to fend off a
hostile bid from Singapore investment company BIL International. BIL,
which Malaysian businessman Quek Leng Chan controls, is offering 30% less
per share for Thistle then the hotel operator's initial public offer price
seven years ago. BIL is Thistle's largest shareholder, with 46% of the
company. A source at Reit said
Friday that terms for a sale of the hotels to Reit have been agreed but
that the signing of a contract remains subject to the satisfactory
completion of due diligence. The source declined to comment on how much
Reit would pay for the hotels. "Next week is
going to be a crunch time for the sale of these hotels," said another
source close to the talks. "If Reit hasn't done a deal with Orb, by
then we will see other bidders coming forward to put their money on the
table." Orb bought the hotels
from Thistle Hotels for £600 million in March 2002 in a sale and
leaseback agreement. Now, however, Jersey, England-based Orb is reportedly
under pressure to pay down debt. Orb declined to
comment, but it has put other assets up for sale, including its Seafield
logistics company and Poole Pottery businesses. Meanwhile, sources
close to Thistle have said the company is looking at several options to
prevent BIL from taking control, including selling off some of the
company's more attractive hotels and trying to find a white knight bidder
that would trump BIL's offer. Neither Orb nor Reit
are using outside financial advisers for their talks. Thistle's financial
advisers are Merrill Lynch & Co. and Deutsche Bank AG. HSBC Investment
Bank is advising BIL. Hilton
Sets Date for 1st Quarter Earnings Release and Conference Call
(BUSINESS
WIRE)--March 13, 2003--Hilton Hotels Corporation (NYSE:HLT) has scheduled
Wednesday, April 23, 2003 for the release of the company's first quarter
financial results and conference call. The
results will be issued prior to the opening of the market on April 23,
with a conference call to follow that day at 12 p.m. Eastern time (9 a.m.
Pacific). The dial in numbers are 800-299-0433 (domestic)/617-801-9712
(international), passcode #7129648. Forward-looking
statements and other material information concerning anticipated future
events and expectations may be discussed on this conference call. The
conference call will also be webcast simultaneously via Hilton's investor
relations website. Investors wishing to access the call on the web should
log on to www.hiltonworldwide.com, click the investor relations tab and
click on the quarterly conference call link. A replay of
the call will be available by telephone until April 30 at 8 p.m. Eastern
(5 p.m. Pacific). To access, dial 888-286-8010 (domestic)/617-801-6888
(international), passcode #7129648. Additionally, a replay will be
available indefinitely on Hiltonworldwide.com TravelDailyNews - ITB 2003: "Here at our ITB Berlin
the industry`s message was clear: despite a weak bookings situation we
will not bury our heads in the sand but intend to utilise this
crisis as an opportunity for restructuring. In this way the ITB fulfils
its role even more emphatically, providing the industry with a fresh
impetus, and it has strengthened its position as a worldwide leader in its
field." This was how Dr. Christian Goke, Chief Operating
Officer of Messe Berlin summed at the fair. During this five-day event
there were many positive indicators for the tour operators, airlines,
hotels and 181 destination countries. Interest in travel remains as keen
as ever and while in Berlin the international tourism industry was already
preparing its strategies for the period following the current crisis. HORECA prepares 150 exhibitors for the Levant's largest Hospitality Forum Weeks ahead of the 10th
and largest edition of the annual HORECA show taking place April 1-4, 150
exhibitors from numerous industries gathered at BIEL to receive briefings
on technical details of participation and tips on organizing their stands
for optimum attraction. In an open discussion with key HORECA spokespeople,
exhibitors from hotel, resort, night club, food & beverage, franchise,
finance, catering, equipment supply, restaurant and other profiles
exchanged queries and ideas. Marc Asmar from Young Urban Professionals (YUP), an
organization for aspiring fresh entrepreneurs, gave a presentation
entitled “Attract, Entertain and Maintain: Tips on promoting your
stand.” Asmar grouped, in
order of importance, the different aspects that remind a visitor of a
stand. 39% was given to the interest in products, 25% for
demonstration, 14% for stand design, 10% went to stand personnel, 8% for
informative material provided and 4% for previous information given on
company. One of the main objectives that Asmar highlighted for the
exhibitor was the vital need to provide the visitor with rich information.
“Many exhibitors hand out booklets, brochures or fliers in the
dozens. These will only be
disposed of later if the customer is not really briefed on the product,”
he said Hospitality Services director, Joumana Dammous-Salame,
believes such a large scale preparatory conference serves firstly a
“general purpose.” She
added that “it primarily provides a push for exhibitors who have not yet
started their preparations. The
conference’s other aim is to help these people get well organized and to
explore all opportunities of a trade exhibition.
They also receive expert knowledge on how they may make use of the
show as a marketing and sales tool.” HORECA 2003 will feature the most spectacular pavilions yet
in the history of the forum. The United Arab Emirates, Armenia, Holland,
Cyprus and Turkey are some of the many foreign exhibitors who
will join HORECA once again with bigger and better stands.
Reed
Travel Exhibitions (RTE), which organises Arabian Travel Market,
says this year`s event is "well on track to be the biggest show to
date."
Despite
an extremely difficult trading environment, Marriott International says
that its rooms opening were stronger than had been expected in 2002,
and an additional 31,000 new rooms in almost 190 hotels and timeshare
resorts were added to the portfolio. This brings the group`s room count in
all its brands to 463,429 in 2,557 hotels and timeshare resorts.
AsiaTravelTips.com
- IATA's
provisional figures for January 2003 show all major regions posting
positive results with most carriers following this pattern. January
2003 saw total scheduled international passenger traffic (in RPK terms)
increase by 10.97% on January 2002. This is less than the 13.02% recorded
in December with the slightly higher base rate for these year-on-year
comparisons again being a contributor. In contrast, overall capacity
(expressed as ASKs) improved from 8.45% last month to 10.22%. All
regions had positive RPK growth in January with Middle Eastern carriers
leading the way at 24.83%. Conversely, North American results fell from
11.20% in December to 6.37% contributing to the overall fall. The
freight market’s good performance continues with total international
traffic (in FTK terms) up 11.73% year-on-year from 10.05% last month. All
major regions show a strong upturn with Far East airlines the highest at
15.48%. In particular, European carriers have encouraging results with
FTKs improving to 10.55% from 3.27% in the previous month. INTL
TRAFFIC AND CAPACITY – Jan-2003 (Percent Change over 2002)
* figures are provisional – represent total reporting plus estimates for
missing data RPK
– Revenue Passenger-Kilometres “Global traffic figure are back to their levels of January 2001. Air transport lost two years of growth,” said Giovanni Bisignani, Director General and CEO of IATA. “and this long-awaited recovery is obviously clouded by the crisis looming over Iraq.” Big
hotel chains are striking back against Web sites AP
- A
few weeks before the beginning of spring break, Gary Lobo started worrying
about business at his Clarion Hotel Maingate, near Walt Disney World in
Orlando, Fla. With war jitters and the sputtering economy, advance
bookings for March were down 20 percent compared with last year. So Mr. Lobo, the
hotel's general manager, called the travel Web sites Hotels.com and
Expedia.com, and told them he needed to move rooms fast. He authorized the
sites to double the number of rooms they sold for him per night and
lowered his rates. Within hours, Mr. Lobo's fax machine was whirring with
reservations, and soon he had filled a third of his rooms for March. But executives at
Choice Hotels International, the owner of the Clarion brand name, view
such aggressive Internet sales tactics as a threat to the industry.
Starting at the end of this month, Choice will require hotel owners to
give their best rates to customers who book on the chain's own Web sites,
such as Clarionhotel.com or Choicehotels.com, instead of on third-party
Web sites. Choice's moves are
part of a bigger battle the major hotel chains are waging against the
growing power of the two dominant travel Web sites, Expedia.com and
Hotels.com. Besides Choice, three other major lodging companies have vowed
they will undercut Expedia.com and Hotels.com's prices on their own Web
sites. And five of the largest hotel chains, including Marriott
International Inc., Hilton Hotels Corp. and Hyatt Corp., have banded
together to create their own Web site, Travelweb.com, which is aimed
directly at the online travel brokers. Only 9 percent of all
hotel rooms are booked through the third-party Web sites. But the sites
are growing rapidly, both in market share and number, even as reservations
decline amid the worst slump to hit the hotel industry in a decade. The
chains saw the Internet compress ticket prices for airlines and badly want
to avoid that fate. "If we are not
careful, these wholesalers will become ... so big and powerful that we
will have to work with them," Eric Pearson, a vice president at Six
Continents PLC, told a conference of about 1,800 hotel owners last fall.
"And you will have to pay a premium to be on their shelves." Six
Continents owns the Holiday Inn, InterContinental and Crowne Plaza brands.
Executives at the Web
sites say they are helping the hotel industry by bringing them new
customers. "Whenever you have disruptive technology, some resist
it," says Erik Blachford, incoming chief executive of Expedia Inc. Last year, when
overall hotel bookings were flat, those on middleman Web sites were up 53
percent from 2001, with $3.1 billion of rooms sold, according to the
travel-research firm PhoCusWright. Hotels.com and Expedia together
accounted for about 60 percent of last year's online hotel bookings. Both
are majority-owned by Barry Diller's USA Interactive, which is reaping
some of the richest rewards of any business in either the travel or the
Internet industries. With profit margins as
high as 30 percent, "Expedia and Hotels.com are cash machines,"
says Paul Keung, an analyst at CIBC World Markets. Shares in Expedia
nearly doubled last year while shares in Hotels.com rose 20 percent. The
lodging sector, by contrast, saw its shares slide 8.5 percent last year,
according to CIBC World Markets. The emergence of
powerful middlemen has been a shock to the hotel industry, which
traditionally sold most of its rooms directly to consumers. Unlike the
airline industry, which sold about 75 percent of its tickets through
travel agents before the Internet, hotels have historically made less than
30 percent of their bookings through intermediaries. The pricing pressure
couldn't come at a worse time for the $104 billion hotel industry.
Occupancy and room rates have been falling since mid-2001. The Sept. 11
terrorist attacks made matters much worse. The industry profit benchmark
of revenue per available room fell 2.5 percent last year, according to
Smith Travel Research. Last month, Marriott's chief financial officer,
Arne M. Sorenson, called 2002 the "weakest lodging environment since
the Great Depression." When the top airlines
confronted this pricing squeeze two years ago, they struck back by joining
together to form their own Web site, Orbitz. It has steadily won a larger
and larger share of the Internet audience away from the more-established
online competitors such as Expedia and Travelocity, the No. 3 online
travel agent. Orbitz now commands a 13 percent market share of online
travel sales. Industry leader Expedia has 36 percent, followed by
Travelocity, with 24 percent, according to PhoCusWright. Many airlines
also provide discounts for travelers who buy tickets on their Web sites
instead of on third-party sites. Last year, the hotels
joined to create their own version of Orbitz. Marriott, Hilton, Hyatt, Six
Continents and Starwood Hotels & Resorts Worldwide Inc. formed
Travelweb LLC. Later this month, the group will go live with its
hotel-booking site, Travelweb.com. Meanwhile, Six
Continents, Hilton Group PLC, which operates Hiltons outside of the U.S.,
and Accor have formed WorldRes Europe, a similar initiative in Europe that
they hope will gain ground before Hotels.com and Expedia take over the
market there. In November, two large
hotel operators in Las Vegas -- Mandalay Resort Group and Park Place
Entertainment Corp. -- joined up to create LasVegas.com, a sort of mini-Travelweb
that they hope will compete with Hotels.com and Expedia. The Web site
sells rooms from all Las Vegas properties, not just those of Mandalay and
Park Place. "We're taking the
third-party Web sites head on," says Frank Han, a senior vice
president at Park Place Entertainment, which owns Bally's, Caesars Palace,
Flamingo and Paris. Mandalay, whose properties include the Luxor,
Excalibur, and Circus Circus, says it has withdrawn about 50 percent of
its inventory from Hotels.com and Expedia since launching its own site.
"We need to take back our room product, and we need to sell it the
way we want to sell it and maximize our revenues," says John Marz,
senior vice president of marketing at Mandalay. Last year, Six
Continents, Starwood and Cendant Corp. -- which owns Ramada Inn, Howard
Johnson and seven other lodging brands -- launched a price war with the
online brokers. They promised to beat by 10 percent any price that a
customer found on a travel Web site. Choice joined the movement this
month. Starting in May, Six Continents will charge a $75 penalty to any
franchisee that receives a valid guest complaint about finding on
third-party sites a cheaper rate than the company's branded Web sites
offer. In their battle
against the middlemen, many chains face an obstacle: They often don't
control the hotels. They own brand names, such as Comfort Suites or
Hampton Inn, and a local franchisee owns the hotels. The hotel owners
ultimately make decisions on how to sell their rooms and at what rate. That makes it
difficult for the chains to stop hotel owners from using online brokers.
And many hotel owners believe they can sell rooms faster on the travel
sites than they can on the hotel chains' branded sites. "If I need to
move a lot of rooms quickly, I can't call Clarion's central
reservations" and get as speedy results, says Mr. Lobo in Orlando. So hotel chains are
scrambling to persuade hotel owners of the perils of doing business with
the online travel brokers. Six Continents recently held a training session
in Secaucus, N.J., to show hotel managers how prices are driven down by
online brokers. During the session,
Lily Lukyanovsky, a director of sales at a Holiday Inn in Secaucus, said
she recognized the importance of keeping most rooms on the branded Web
sites. But she also felt pressure to undercut her competitors on sites
like Hotels.com. "I see both sides of the coin," she said. And consumers love the
sites, believing the online brokers are going to get them a better deal.
On a recent trip to Las Vegas, Edgar auf dem Graben, a 43-year-old
pharmaceutical manager from a Chicago suburb, booked four rooms at the
Imperial Palace for $39 a night through Expedia. If he had booked them on
the hotel's own Web site, he would have paid $89 a night. The two top online
brokers both began as 800-numbers. Hotels.com got its start in 1991 in a
beach hut in Belize when law-school buddies David Litman and Robert Diener
were vacationing together. They had recently sold a business they had
built together offering discounted airline tickets, and they were trying
to cook up something new. "We liked the
hotel business because it's a fragmented business and the information
about hotels is very dispersed," recalls Mr. Litman. At first, they
advertised an 800-number for hotel reservations and made money on the
commissions hotels paid for each room sold. But they soon discovered a
problem: It was difficult to collect those commissions from the hotels
that didn't have an automatic process for paying. So they switched toward
a wholesale model, in which they asked hotels to reserve a block of rooms
for them, to resell at a higher rate. Others were trying
similar ventures. In 1990, a University of Southern California
undergraduate named Tim Poster started a small company called Las Vegas
Reservation System that advertised an 800-number to book rooms in Las
Vegas. The arrival of the
Internet changed everything. When Hotels.com's Web site went live in 1995,
the tiny Dallas firm was suddenly getting bookings from all over the
world. Within a year, 6 percent of its bookings were coming from the
Internet. When Las Vegas Reservations System's Web site, Travelscape, went
online in 1998, it sold 12 rooms the first day. Within a few days, it was
selling 50 rooms daily. "The business just took off," says Tom
Breitling, a co-founder of the site, which Expedia later bought.
"From that day forward, we were playing catch-up"
technologically, trying to cope with the volume of online business. Expedia began in 1996
as an online travel-booking system created by Microsoft Corp. In 1999,
Microsoft capitalized on the dot-com boom and sold 18 percent of its stake
in Expedia in an initial public offering. By 2002, though, Microsoft was
shuttering many of its Internet initiatives, and the software giant sold
its approximately 65 percent stake in Expedia to Mr. Diller for $1.3
billion. Expedia is a full-service travel agent selling air, hotel and
cars, while Hotels.com only offers hotel rooms. Mr. Diller says he
encourages the sites to compete with each other. But the two work
different segments of the market: Expedia tends to focus on more-upscale
brands, while Hotels.com concentrates mainly on lower-priced properties. Hotels.com turned its
first profit in 1998, earning $1.7 million on sales of $66.5 million.
Since then revenues have soared to $945.4 million last year, while net
income has increased to $72.1 million. Expedia's revenues have risen to
$590.6 million in 2002 from $13.9 million in 1998. It turned its first
profit in 2001, and posted net income of $66.3 million last year. CIBC analyst Mr. Keung
estimates that free cash flow -- a measure of profits preferred on Wall
Street -- at the two Web sites increased by more than 75 percent last
year, while the hotel companies saw their free cash flow fall by 15
percent on average last year. The profit potential
of the online brokers has attracted rivals. In October, Sabre Holdings
Corp.'s Travelocity launched its own wholesale hotel offering, promising
to give hotel operators a bigger piece of the profits and to pay them
faster. Orbitz, the airline-owned Web site, is also starting its own
wholesale hotel sales program. Although it has been selling some
discounted rooms through an agreement with Travelweb's hotels, this month
it launched a much broader program to sell both chain and independent
hotel rooms on its site.
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