Newsletter - April 21, 2003
European hotel industry trends, the outlook for
2003, cycles and hotel products… all on the menu at PKF hotelexperts
annual breakfast debate
Every year, PKF hotelexperts
reviews the French and European hotel industry, with the aid of its
statistical indicator and the participation of the London and Munich
offices. Moderated by
Patricia Le Naour, Editor-in-Chief of PKF’s partner L’hôtellerie, this
year’s roundtable of hotel and tourism professionals tackled the theme
‘Cycles in the Hospitality Industry’.
Although the cycles theme is somewhat controversial, PKF
hotelexperts’ observations
prove that the hospitality industry is indeed subject to this phenomenon:
whilst occupancy rates are subject to short cycles (short periods
of growth and recession) due to their sensitive nature, average rates tend
to vary over a much longer period.
During the debate, representatives from the Paris,
London and Munich offices presented recent hotel performances in their
respective countries, and their views
on 2003’s picture. Key hotel and tourism industry players then shifted the focus
to a discussion of product lifecycles.
Parisian Hotel Performances
Recent results posted by four star Parisian hotels clearly illustrate the
strong growth of the French hotel market – RevPAR grew by 77% in seven
years: 1995 – 1997 saw
hotels progressively overcoming the recession of the early nineties, prior
to entering a period of sustained economic growth.
However, the events of September 11th 2001 put an end to
RevPAR growth, although this picked up again in 2002.
The outlook for 2003 is unfortunately less encouraging.
The tense geopolitical situation, the fear of a recession, the
rising price of oil… the hotel market is suffering.
The French government puts the drop in 2003’s tourism
reservations at around 15 – 25% - a trend that was evident as early as
February from PKF hotelexperts’
monthly statistical indicator.
The conflict in Iraq had the immediate effect of reducing the number of
overseas visitors to the French capital.
Whilst average room rates have not yet suffered (+6% at the end of
February), occupancy is taking a nosedive (-10% at the end of February).
However, the impacts of the current crisis are not uniform across
all four star hotels: how,
then, is each group likely to react?
First Class and Large Capacity Hotels’ rates are competitive on the
four star, European market, rendering them somewhat less sensitive
to the international situation and the subsequent drop in long-haul
tourists (USA, Japan, Middle East). Although
declining occupancy for First Class units is not yet particularly evident
(down –4.3% mid-February), these units are likely to engage in
promotional efforts, to fill their large number of rooms in a cautious
market. This will force down average rates.
Deluxe hotels’ rates are higher, and their positioning on the American
and Middle East markets render them more sensitive to international
events. Unsurprisingly,
occupancy is strongly impacted (down –10% at the end of February, with
no rise in ARR). The year
2003 looks to be a trying time for this group.
Boutique hotels
doubled RevPAR between 1995 and 2000, but are the only group to have
registered a decline in 2001 and 2002, due to a drop of 11% in occupancy
between 2000 and 2002. Overall,
RevPAR fell by 7.5% between 2000 and 2002.
The limited size of boutique hotels, along with their
‘independent’ marketing channels, slowed down their reactivity to
market trends. This, coupled
with the downturn in the market, is likely to result in a sharp drop in
activity in 2003. On the plus
side, these hotels tend to experience rapid growth in times of economic
recovery.
Palace hotels are likely
to experience their first bad year since 1995, in 2003.
Strongly positioned on the American and Middle East markets,
alternative clientele tends to be hard to come by.
Additionally, the opening of the Park Hyatt Paris Vendôme in the
current environment is likely to accentuate the downward occupancy spiral
and affect RevPAR. At the end
of February 2003, the 11.3% drop in occupancy was compensated for by a
12.1% rise in average rates….but for how long?
The trends observed in Parisian
three star hotels are comparable, although to a lesser extent.
RevPAR grew by an average of 31% between 1997 and 2002 (+19% for
two star hotels and +41% for superior three star).
Maximum occupancy rates observed (around 75% in 2002) and price
inelasticity limit RevPAR growth.
As with four star properties, mid-scale
Parisian hotels are likely to be impacted by the current political –
economic environment in 2003, although more as a result of French
companies postponing seminars, than the drop-off in overseas visitors.
Indeed, the conflict in Iraq may lead to the cancellation of trips
to the Mediterranean (mostly groups) and more business for destinations
deemed ‘safer’. Since
budgets are likely to remain the same, this phenomenon should benefit
mid-scale hotels. At the end
of February, RevPAR in Parisian mid-range hotels grew by an average of 4%,
although recent events could evidently put an end to this trend.
Regional Hotel Performances
Upscale regional hotel performances clearly demonstrate
Regional Hotel Performances
Upscale regional hotel performances clearly demonstrate the demand sensitivity of the Côte
d’Azur, in comparison with the rest of France (excluding Paris).
Whilst regional four star hotels experienced constant RevPAR growth
(+19.4% between 1998 and 2002), the Côte d’Azur’s upscale hotels
recorded a sharp drop in 2001 (-9.6%) but a sharp rise in 2000 and 2002
(up 16.8% and 17.9%, respectively). Overall,
RevPAR progressed by 32.8% between 1998 and 2002.
The Côte d’Azur’s upscale hotels
were, in fact, the only group to record a drop in average rates in 2001
(-5%, compared with +4.9% in the rest of France), partly since certain
hoteliers in destinations like Cannes, began offering lower rates to
offset the fall-off in occupancy. Conversely,
other hoteliers began more aggressively marketing to European clients,
since France benefits from a domestic or near clientele with relatively
high purchasing power.
The Côte d’Azur’s upscale hotels
were, in fact, the only group to record a drop in average rates in 2001
(-5%, compared with +4.9% in the rest of France), partly since certain
hoteliers in destinations like Cannes, began offering lower rates to
offset the fall-off in occupancy. Conversely,
other hoteliers began more aggressively marketing to European clients,
since France benefits from a domestic or near clientele with relatively
high purchasing power.
The product of these
two explanations, is that four star regional hotels are likely to see a
slight deterioration of RevPAR in 2003 (down –1.1% at the end of
February 2003, compared with last year).
However, this drop may be more significant on the Côte d’Azur,
given the destination’s dependence on international visitors and the
large number of hotel rooms available.
Two and three star regional hotels experienced
significant growth from 1997 to 2002 (up 37.1% and 41.7%, respectively),
the reason being that these establishments are more dependent on the
domestic market.
The slowdown in economic growth in France began in
2001, and has become more pronounced today (higher unemployment, lower
growth rates…). The
dependence of mid-scale regional hotels on the domestic economy is evident
in that, contrary to other categories whose performances began to
deteriorate after September 11th 2001, occupancy in mid-range
units did not begin declining until a year later.
Given the slowdown in the French economy (accentuated
by the conflict in Iraq), RevPAR is likely to decline to a greater extent
in 2003 than was the case in 2002, with average rates in three star (but
not two star) properties dropping slightly.
At the end of February, mid-scale regional hotels
(excluding the Côte d’Azur) continued to record ARR growth. Yet, the visibility of this market is limited, and this group
could be harder hit, should the much-feared recession actually occur or
should growth fall to below 1% in 2003, since this will negatively impact
rates.
To recap, it appears that the year 2003 will see
an across-the-board decline in occupancy, and a drop in (or at best, a preservation of) average rates.
The year 2003 could be the start of a new period of crisis for the
French hospitality industry: already performances are beginning to decline.
Nevertheless, France is well placed to maintain her competitive
positioning, thanks to the wide range of supply and market segments,
diversity of modern infrastructure and proximity to European feeder
markets.
Opening up the issue to the
debate’s invitees, Alain Bouchart, from Envergure’s head office, forecast
a maximum drop of one to two RevPAR points for 2003. Philippe Doizelet, Director of Studies and Statistics for
Accor, affirmed that his group’s wide product range would help to
alleviate the impacts of the crisis.
Raymond Chigot, President of Development for Hilton
International, confirmed that the Paris, London and Rome markets were
particularly affected. What’s
more, the group has decided to postpone two of the eight projects
currently underway in the Middle East.
Michel Jauslin, Vice President of Hyatt International,
admitted that developments are still underway, and the group wishes to
rapidly enter new markets that rely heavily on domestic demand (Russia,
China), in an attempt to limit the impacts of the current crisis.
Hotel Performances in Other
European Destinations
Trends in the UK are similar to
those observed in France. Like
Paris, London has experienced difficulties over the past few weeks.
Whilst hotel activity is very cyclical in the UK, this is not the
case in Germany, whose hotels have posted constant activity over the past
decade. Occupancy has
stabilized at around 60%, although ARR has dropped from 87 € in 1993 to
80 € in 2002, resulting in progressively declining RevPAR.
Unsurprisingly, impacts vary from
town to town. Whilst Munich
hotels experienced rapid declines in RevPAR due to their large proportion
of international clientele, hotels in smaller towns or resorts and budget
hotels did not feel the pinch. The
year 2003 should see a continuation of this trend, with a possible erosion
of average rates.
Hotel Product Lifecycles
In the 2003 edition of their annual
publication ‘Trends in the French Hotel Industry’, PKF
hotelexperts examined
the cycles that affect the hotel and tourism activity.
With the collaboration of the Paris, London and Munich offices, as
well as contributions from various industry professionals, the following
issues were tackled:
Cycles and hotel activity: annual, monthly, weekly
cycles according to the destination and its clientele.
Cycles and hotel investments:
dependent upon land and real estate supply; the impact of cycles on IRR.
Cycles and the social /
industrial domain: the shortage of skilled workers in the restaurant industry –
is this a cyclical phenomenon? What
are the consequences, and is there a solution?
Cycles and hotel products:
what is the lifecycle of a hotel product or tourism destination?
Does this vary according to the category or product?
What about cycles and architecture?
This last issue formed the core of
the debate, throughout which several trends became apparent.
According to Serge Ragozin, Managing Director, Accor, for
instance, hotel products do not have lifecycles, as such, but rather
‘cycles of youth’. A
hotel product evolves in accordance with the market and consumer behaviour,
but does not disappear. Philippe
Doizelet affirmed that hotel groups should be attentive to the
evolutions that take place in the markets where they operate, since these
are the first places were lifestyle and consumer patterns take shape.
For example, in 1967 when the first Novotel room was created,
‘decent bedding and floorboards that don’t creak’ was all it took to
satisfy the guest. The new
Novotel room, however, incorporates and optimizes the three fundamental
functions of a guest room (sleep, work, relax) to better respond to guest
expectations. For Envergure
and the Campanile brand, the strategy is all about not losing consumer
reference points – product evolutions must lead to profitability.
A product evolves in response to
guest requirements, true, but it also serves to differentiate from the
competition. This is how Hilton’s
‘relaxation room’ was chosen from among three concepts (the two
others being ‘high-tech’ and ‘romantic’), after a thorough
consumer study. The new room has already been rolled out in Munich and
Frankfurt and will soon see the light of day at Hilton La Défense.
The room is made up of three distinct areas – the office, the
bedroom and the bathroom – a trend that is also reflected at Park Hyatt
Paris Vendôme. But for a
group such as Hyatt International, whose strategy is to develop
innovative and differentiated products for each hotel it develops, the
cyclical issue in this context does not really pose a problem, since each
new product is ‘an original’.
The architect is the first to observe
the phenomenon of product lifecycle.
The architect, Richard Martinet, asserted that he no longer
has to respond so severely to a precise rule book.
Nowadays, differentiation (with certain comfort specifications)
seems to be the order of the day.
In investment terms, it appears that
large hotel groups now have available tools that enable them to identify
exactly what type of investment a hotel requires, and when. Indicators, such as cost of maintenance, clearly reveal the
state of the hotel product. Traditionally,
heavy investments took place once every ten years; the replacement of
materials, decoration etc. on a more regular basis (three to five years)
– the trend observed at present is a shortening of these investment
cycles. Over a ten-year
period, hotels dedicate on average between 3 and 5% of operating revenues
to renovation, although this percentage can depend on location,
seasonality and the property’s age.
Taking the issue further, what role
do hoteliers and other tourism operators play in the launching, or
conversely decline, of a tourist destination?
The recent crises for West Indies tourism limited the opportunities
for hoteliers to renovate their properties, which thus penalised the
destination’s overall competitiveness.
This forced operators into a downward spiral, which accentuated the
reinvestment constraints. Within
this context, the demands of tour operators are sometimes severe, but at
what price? Bruno Gallois, General Manager of Marsans, who
participated in the launching of Cuba, the Dominican Republic, and more
recently, Mexico (beach tourism), signaled that he needs to switch hotels
every three to four years, in order to satisfy his clients, preserve
quality standards, and thus maintain sales.
Consequently, tourist destinations
themselves can also be subject to cyclical phenomena. For instance, Cuba is currently in a maturity phase, and
today needs to be re-launched. The
answer surely lies in a strategy of differentiation, and a new
beginning….
For further information
concerning PKF hotelexperts’
statistical indicator, please contact Florent Daniel (fdaniel@pkf.fr).

SARS
impacts Asian hotel performance in March
How bad will
it get? This is the burning question for many Asian hoteliers in light of the
recent combination of events namely SARS (severe acute respiratory syndrome),
the war in Iraq and the continued depressed global economic conditions.
‘Pretty
gloomy’ appears to be the answer as preliminary figures from the March 2003
Deloitte & Touche HotelBenchmark Survey reveal. Across Asia all hotels
experienced a 4.6 percent decline in revPAR (revenue per available room) when
measured in US dollars.
Hong Kong and
Singapore were some of the regions poorest performers in March with revPAR
falling 16.8 percent and 15.4 percent respectively when measured in US
dollars, as occupancy levels fell in response to the SARS epidemic. Of the 24
markets sampled on the survey, over 60 percent experienced revPAR declines
during the month. Other markets that witnessed double-digit revPAR falls were
Penang (10.6 percent), Seoul (10.8 percent), Bangkok (13.1 percent) and Phuket
(24.9 percent). Hotels in Bali were the regions worst performers with revPAR
down 57.5 percent over 2002 levels. The market is still reeling from the
October 12 atrocities and the slowdown in leisure travel caused by poor
economic conditions.
Penang and
Phuket are generally regarded as leisure destinations and so, like Bali, are
bearing the brunt of a downturn in the number of leisure travellers whereas
Singapore, Seoul and Bangkok have been hit to a greater extent by both the
postponement and/or cancellation of a number of business/conference events, in
addition to the loss of the leisure market. Among those events that have
fallen victim to the SARS outbreak are the Asia-Pacific Economic Cooperation (APEC)
Tourism Forum that was to have been held in Pattaya from April 8-10 (this has
now been cancelled) and the 6th Asia Pacific Hotel Investment Conference to be
held in Singapore on April 9th (postponed until June 2003).
In Thailand,
the Tourism Authority estimate that about 50,000 visits to the country have
already been cancelled between April and June, and hotels are experiencing
cancellation rates between 5 and 10 percent.
To allay the
spread of SARS, a number of airlines have cut their routes in the region.
Singapore Airlines recently announced that it has effectively grounded 13.5
percent of all its flights, whilst Cathay Pacific has indicated that it may
need to ground its whole fleet next month as declining passenger numbers are
making the flights unviable. The International Air Transport Association (IATA)
estimate that current bookings to destinations such as Hong Kong are down
between 30 and 40 percent.
Fear and panic
are exacerbating the SARS problem across the region, as countries adopt
policies to try and mitigate its impact. For example, Malaysia, which is
currently free of SARS, has put into effect an immediate freeze on visa
issuance from countries affected by SARS, with the exception of official
visitors, genuine business travellers and investors. In Thailand, people
travelling to any of the high-risk destinations are liable to face a prison
term of up to six months and a fine not exceeding 10,000 Baht (US$240).
Singapore has also taken the decision to go beyond the World Health
Organisation’s recommended control measures and is stepping up health
screening procedures for passengers arriving at Changi Airport and the
Singapore Cruise Centre. Elsewhere, countries like Australia are reallocating
their marketing spend to capitalise on opportunities in non-SARS-affected
countries.
The timing
could not have been worse for the hotel industry as March and April are often
peak months for trade fairs and exhibitions. In Hong Kong the week-long Labour
Day holiday (from May 1) last year attracted 200,000 visitors from the
mainland, however this year arrivals are likely to be severely reduced.
Tourism, which accounts for nearly six percent of the GDP in Hong Kong, is
heavily dependent at this time of year from visitors from Southeast Asia where
many countries, in particular Singapore, have long school vacations around
Easter. Figures from the Hong Kong Travel Industry Council suggest that
visitors from these areas have already fallen by more than 80 percent, and the
Hong Kong Tourist Board estimate that visitor arrivals have fallen 10.4
percent since the World Health Organisation issued its travel advisory on 16th
March. So it seems likely that the worst is yet to come with many hoteliers
expecting April to be an even quieter month than March.
Surprisingly,
given that the first official SARS case was reported in a southern province of
China, Guangdong, on November 16th, 2002, the Chinese markets tracked on the
HotelBenchmark have continued to perform well. In March, hotels in Nanjing
reported a 15.7 percent improvement in revPAR. RevPAR increases were also
recorded in Shanghai, up 6.2 percent and Xian up 0.6 percent. However, Beijing
saw revPAR fall 3.5 percent - primarily due to a decline in demand which can
be attributed in part to fewer international tourists travelling to the
region. Hotels in Ho Chi Minh City also performed well during March recording
yet another month of double-digit revPAR growth, up 17.7 percent, although
this was entirely driven by increases in average room rates, as occupancy fell
seven percent.
The short-term
prospects for the Asian hotel industry remain challenging, although the longer
term fundamentals are sound as, prior to the World Health Organisation travel
advisory on 16th March, the industry was showing signs of recovery from the
plethora of events that have impacted the region. The industry has weathered
five years of troubles - the Asian financial crisis in 1997/8; political
unrest in a number of southeast Asian countries; the September 11 attacks and
Bali bombing both of which caused a fear of travel; the conflict in Iraq; the
SARS epidemic and generally poor global economic conditions – and yet demand
levels are still growing as revealed by the World Tourism Organisation which
reported international visitor arrivals up 7.9 percent in 2002, catapulting
Asia above the Americas for the first time ever. Against this background and
the robust performance put in by the industry last year we are optimistic for
the medium-term prospects for the region, although clearly the next few months
will be challenging, particularly April when the full impact of SARS will be
felt, as the March numbers hide the fact that the first two weeks trading
prior to the World Health Organisation travel advisory were generally very
positive.
Performance
of the selected Asian Markets – March 2003
|
|
Occupancy
|
Average
Room Rate
|
RevPAR
|
|
|
2002
|
2001
|
%
Change
|
2002
|
2001
|
%
Change
|
2002
|
2001
|
%
Change
|
|
|
%
|
%
|
|
US$
|
US$
|
|
US$
|
US$
|
|
|
Bali
|
38.7
|
54.6
|
-29.2%
|
47
|
70
|
-32.4%
|
18
|
38
|
-52.1%
|
|
Beijing
|
74.7
|
80.4
|
-7.1%
|
76
|
73
|
4.0%
|
57
|
59
|
-3.5%
|
|
Ho
Chi Minh
|
74.9
|
80.5
|
-7.0%
|
51
|
40
|
26.6%
|
38
|
33
|
17.7%
|
|
Hong
Kong
|
69.7
|
82.4
|
-15.5%
|
109
|
110
|
-1.7%
|
76
|
91
|
-16.9%
|
|
Shanghai
|
80.4
|
85.9
|
-6.4%
|
102
|
90
|
12.5%
|
82
|
78
|
5.3%
|
|
Singapore
|
66.7
|
75.7
|
-12.0%
|
78
|
80
|
-3.2%
|
52
|
61
|
-14.8%
|
Source:
HotelBenchmark Survey by Deloitte & Touche
Performance
of the selected Asian Markets – March 2003 year-to-date
|
|
Occupancy
|
Average
Room Rate
|
RevPAR
|
|
|
2002
|
2001
|
%
Change
|
2002
|
2001
|
%
Change
|
2002
|
2001
|
%
Change
|
|
|
%
|
%
|
|
US$
|
US$
|
|
US$
|
US$
|
|
|
Bali
|
40.7
|
50.1
|
-18.8%
|
53
|
70
|
-23.2%
|
22
|
35
|
-37.6%
|
|
Beijing
|
64.7
|
66.8
|
-3.0%
|
71
|
68
|
4.7%
|
46
|
45
|
1.5%
|
|
Ho
Chi Minh
|
76.6
|
71.0
|
7.8%
|
52
|
41
|
28.2%
|
40
|
29
|
38.2%
|
|
Hong
Kong
|
74.0
|
76.5
|
-3.2%
|
109
|
106
|
2.4%
|
81
|
81
|
-1.0%
|
|
Shanghai
|
74.6
|
72.9
|
2.3%
|
92
|
82
|
13.0%
|
69
|
60
|
15.6%
|
|
Singapore
|
67.5
|
71.3
|
-5.2%
|
78
|
81
|
-3.3%
|
53
|
58
|
-8.4%
|
Source:
HotelBenchmark Survey by Deloitte & Touche
Hyatt
hotel flag could soon fly over Boston’s Swissotel
Boston
Herald -
A major revamp could be in the cards for Boston's Swissotel, the
successful but architecturally challenged Downtown Crossing hotel long known
for its dark, fortress-like exterior and a jumbled internal layout.
Hotel
owner Host Marriott is eyeing plans to turn over management of the 501-room
high-rise to the Hyatt hotel chain controlled by the deep-pocketed Pritzker
family of Chicago, sources say. Under this plan, Hyatt would run the hotel
while Host Marriott, which owns other downtown hotels, would own it.
But
the introduction of the high-end Hyatt flag may also trigger a major overhaul
of the Swissotel, sources say.
Built
in the 1980s when the Combat Zone was active a few blocks away, the Swissotel
has faced years of criticism for its imposing gray-brick exterior with few
windows and a hard-to-spot front door that lacks off-street car access. Guests
arriving by car must get out on the street or in an underground garage.
The
hotel's interior is also marked by some oddities. For instance, getting to the
lobby from the street requires going down stairs and then up in an elevator.
Still,
the hotel has also earned a solid reputation for service and for luxurious
accommodations.
For
Pritzker family scion Nick Pritzker, putting the Hyatt flag on the Swissotel
might serve another purpose as well, one local visitor industry executive
suggested.
A
managment deal with the hotel would firm up the company's Hub presence at a
time when the Pritzker's $1.2 billion Fan Pier waterfront project is stalled
amid a down economy, the executive believes.
``If
Fan Pier is delayed, he then at least immediately gets a flag in Boston,'' the
executive.
Hyatt
and Host Marriott are considering an ambitious revamp plan, one that would
upgrade and enhance the hotel's formidable array of conference and meeting
rooms, an industry source familiar with the talks said.
The
upgrade could lighten the hotel's dark exterior, possibly by adding windows,
the source said. The hotel's street-level exterior was overhauled at least
once, to make it more noticeable.
Overall,
plans for an upgrade are being mulled in part to bring the hotel into line
with new, upscale developments in the neighborhood. Once at the edge of the
city's adult entertainment district, the area is home to the upscale
Millennium apartment and condo high-rises, and several projects to rebuild
theaters.
Heartbreak
hotels: Langham eyes owners on brink of "divorce"
TravelWeeklyEast.com
- Hotel
owners of properties which may be coming to the end of their management
contracts with multinational brands and are thinking of rebranding, should
look no further than the newly-named Langham Hotels International (LHI).
At
least that is what Kevin Murphy, vice president-marketing and development of
the formerly-named Great Eagle Hotels, wants them to do.
He
believes the company understands hotels from an owner’s perspective and has
succeeded in independently managing its own luxury hotels, namely the Great
Eagle Hotel Hong Kong, which will be renamed Langham Hotel on October 1.
He
thus sees an opportunity to partner with luxury hotels which are thinking of
rebranding. “In Asia, we have a number of hotels which are coming to the end
of their management contracts. They may be family-owned or owner-managed and
they may no longer feel comfortable with the multinational branded companies.
“Some
of these brands too have also undergone much transition since they first
entered Asia and new brands such as Ritz Carlton and Four Seasons have come
into the market.
“There
is an opportunity for us in that some might like to link with like-minded
hotels like ourselves with a strong international name.”
Murphy
said Langham had identified “a number of companies whose current
arrangements and future considerations may allow discussions”.
He
noted that within two days of Great Eagle announcing its name change to
Langham, “we were contacted by three companies”.
Great
Eagle Hotels changed its name to Langham, a name it has owned since 1996 when
it bought the Langham Hilton in London, to take on a “more international
brand that fits with the image of high end luxury hotels”, said Murphy.
Murphy
said Langham would not grow solely on 100 percent ownership but would also
look at joint ventures and management contracts.
Murphy
said there was no intention to change the Eaton name just as there was no
“immediate intention” to rebrand hotels owned and asset managed by Langham,
but managed by other brands.
Murphy
said hotel owners had more choice these days. “More luxury brands have come
into the market. There is also too much volatility in the industry with
uncertainties in relationships between shareholders and hotel companies.
The
question owners have to ask is, are their products or brands being eclipsed by
changes that they have no control over?”
His
vision for Langham? “A company that grows to the size of Mandarin Oriental
and Peninsula Group”
Hotels
‘need Not Worry’
The
Nation - Roland Jaegge, vice president for Asia-Pacific at
SRS-Worldhotels, is optimistic about the future of the region’s tourism
industry. He notes that bookings are down by just 10 per cent from last year.
“People
don’t cancel their travel plans – they just put them on hold for awhile.
That’s been
the case for us: more than 80 per cent of our clients have merely postponed.
When the world crises like the Iraq War and Sars have faded away, I believe
things will get back to normal,” Jegge says.
He admits that
Hong Kong is the destination that has been most affected by the Sars (Severe
Acute Respiratory Syndrome) scare. “The hotel industry there is worse off
right now than the Middle East, where some people still need to travel.”
But Jaegge
emphasises that SRS-Worldhotels members have no plans to cut prices.
SRS is among
several long-established hotel-marketing consortia.
Founded in
1970, it now has over 450 members offering 11.2 million rooms worldwide.
Jaegge
says it has a system to classify member hotels as “deluxe”,
“first-class” or “comfort”.
It is
partnered with seven airlines, including Thai Airways, Air Nippon, Lufthansa
(Germany), United, Varig (Brazil), Delta and Asiana.
Jaegge says SRS
receives 12 per cent of its total hotel bookings through the Internet using
the “TRUST” reservation system – a real-time connection with all
members.
“We plan to
increase our number of clients on the Internet by using the attractiveness of
frequent-flyer programmes in conjunction with our airline partners.”
SRS has three
members in Thailand: the Pan Pacific Bangkok, Evergreen Laurel Bangkok and
Siam City hotels. “In the future, SRS-Worldhotels will expand to Phuket,
Pattaya and Chiang Mai, as well as Bangkok’s Sukhumvit area,” Jaegge says.
Hotel occupancy rates
in Kuala Lumpur down to 33%
The Edge
- The occupancy rate of
hotels in Kuala Lumpur has fallen to 33 per cent currently from the 65 per
cent before the outbreak of the Severe Acute Respiratory Syndrome (SARS), says
Human Resources Minister Datuk Dr Fong Chan Onn.
Preliminary figures
compiled by the ministry also found the hotels in Langkawi were recording
occupancy rates of 20 per cent while in some hotels in Kuala Lumpur, the
occupancy level had fallen to as low as five per cent, he said on April 17.
Fong said the decline in
the hotel occupancy rates had also resulted in excess manpower. However, the
hospitality industry had not implemented any mass retrenchment exercise, he
added.
"So far, (there is)
no retrenchment of workers. However, I understand that they (the hotels) are
implementing others methods," Fong said.
Among others, some hotels
are reducing over-time, implementing flexible working hours and permitting
employees to take more leave, he said.
He was speaking to
reporters after attending Affin Bank Bhd's MS ISO 9001:2000 award ceremony.
Yesterday, Transport
Minister Datuk Seri Dr Ling Liong Sik said that the number of travellers using
the Kuala Lumpur International Airport fell 27 per cent in the last six weeks
due to the SARS. The KLIA now handles about 236,000 passengers a week.
Fairmont
Hotels & Resorts Inc. Reports First Quarter Results
/PRNewswire-FirstCall/ -
Fairmont Hotels & Resorts Inc. ("FHR" or the
"Company") (TSX/NYSE: FHR) today announced its unaudited financial
results for the first quarter ended March 31, 2003. All amounts are expressed
in U.S. dollars.
"Despite the current
environment, we are pleased to report EBITDA(1) of $42.2 million, which met
our expectations and represented an increase of 10.8% over the prior
year," said William R. Fatt, chief executive officer of FHR. "Our
owned portfolio continues to benefit from our strength in the leisure market
and a considerable Canadian component. Favorable exchange rate movements also
contributed to an improvement in results. On a comparable basis, revenue per
available room ("RevPAR") for our owned portfolio was about flat,
down 0.5%, and RevPAR at all of our Fairmont managed hotels declined
4.1%."
Continued Mr. Fatt, "The
lodging industry is facing an exceptionally challenging environment. War in
Iraq, weak U.S. and global economies, problems in the airline industry and
severe acute respiratory syndrome have all combined to depress industry
conditions. In March, we saw a noticeable deterioration in business once the
war became imminent."
Click here to access the
remainder of the report http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=FHR&script=411&layout=0&item_id=402356>
Le
Meridien managers develop intra-regional travel initiatives
Latest move in luxury hotel group’s destination
drive in Middle East
In
a move to share best practices and develop intra-regional travel, the general
managers of Al Sondos Suites by Le Méridien and Le Meridien Kuwait met in
Dubai recently.
“Thanks
to the profile of Al Sondos Suites, an all-suite ‘dry’ property, it has a
natural synergy with the Kuwaiti market,” said Naif Zureikat, general
manager of the Dubai property. “Regional travel has always been a key market
for us, but more now than ever, during the current global downturn in
travel.”
His
counterpart, Hannes Yaghi, is currently overseeing the re-branding of Le
Meridien Kuwait, one of six new projects in the country by 2005.
The
move to destination marketing is considered essential by the luxury hotel
group, which has dispensed with its traditional “brand presence” at the
upcoming Arabian Travel Market (May 6-9) and is putting its market weight
behind a destination drive.
The ATM initiative is just one of a number of cluster
marketing activities this year to focus the promotion of the UAE to
neighbouring markets. Intra-Arabian travel has long since been identified as
an important sector by Le Meridien and the emirates’ tourism bodies,
including Dubai’s Department of Tourism and Commerce Marketing.
Singapore
unveils SARS relief package
UPI -
Singapore unveiled Thursday a $160 million relief package targeted at
helping its tourism and transport-related industries most affected by the
outbreak of severe acute respiratory syndrome, SARS.
Deputy
Prime Minister Lee Hsien Loong said the package will help offset the impact of
the deadly virus on the tourism industry and help save some jobs.
Toruism
in Singapore dropped by 15 percent in March and 61 percent in the first 13
days of April. Hotels are now reporting a room occupancy rate of only 20-30
percent, compared with the usual 70-75 percent, while retail sales have
declined by as much as 50 percent.
"SARS
has significantly impacted our economy. Our previous estimate of 2 to 5
percent GDP growth for 2003 was no longer realistic," Lee told a press
conference.
Lee
noted that even this new forecast was dependent on whether Singapore succeeded
in bringing the SARS outbreak under control and the projected economic impact
of SARS throughout the region. But he acknowledged the budget deficit was
likely to widen given the size of the relief package, as well as the lower GDP
growth, which will impact revenues.
Among
the various measures announced for tourism are additional property tax rebates
for commercial properties; higher property tax rebates for selected tourist
hotels (about 100 hotels declared under the Singapore Tourism Act) and a 100
percent rebate of TV license fees for some tourist hotels.
To
help retain jobs, the government will halve the Foreign Worker Levy for
unskilled workers employed by selected tourist hotels and enhanced training
grants, making it more attractive for employers in the sector to hold on and
train their critical staff during this period.
But
Minister of Manpower Lee Boon Yang warned that "retrenchment cannot be
ruled out," pointing out that preliminary indication for March already
showed the unemployment rate was likely to be higher than the 4.2 percent seen
at the end of December, while the full impact of SARS will only be felt in the
second quarter.
"We
better be prepared, there could be more retrenchments this year than last
year," he said.
For
the transport sector, the government will introduce diesel tax rebates for
taxis and road tax rebates for buses and waive until next year taxi operator
license fees.
To
help the aviation industry, an additional 30 percent rebate on aircraft
landing fees will be introduced from May until the end of the year, while
cruise ships will get a 50 percent reduction in port dues. All of the measures
announced will be valid until the end of the year.
The
government is also closely working with the Singapore Tourism Board to map out
a strategy to lure back tourists in the wake of the SARS outbreak. It said the
Chinese government has recently banned groups to travel to Singapore, Malaysia
and Thailand, partly in response to measures taken by Malaysia and Thailand
toward Chinese tourists.
Trade
Minister George Yeo indicated Wednesday that the government was in close
contact with Chinese authorities, lobbying for a reversal of the decision.
"Just this morning, the STB representative in China met officials from
CSTO and they've agreed to reconsider their position," Yeo said.
But
Lee also said pouring more government money into the economy was not the
solution to help it go back on a normal path. "I don't think this is a
situation where more government money will solve the situation. The tourists
have disappeared...so nothing we do can make up for this," he said.
The
government stressed this was an "immediate response" package and was
not intended as a general stimulus package for the whole economy, as
manufacturing has not been affected so far.
"If
there is a need to do more later, we are able to do so," Lee said.
"What
is most important for us, is that we mount a strong and collective response to
this challenge. The way out of this is to tackle the SARS issue and bring it
under control in Singapore and keep it as low as possible so that we have a
safe environment, where life can go on as usual," Lee said
Owners of Hyatt Chain Must
Reveal Breakup Plan, Judge Says
Bloomberg News
- Members of the Pritzker
family, which owns the Hyatt Corporation hotel chain, must turn over an
agreement to break up their $15 billion empire to a judge, who will decide
whether to give it to lawyers for a teenage heir.
The heir, Liesel Pritzker, a
19-year-old actress, sued her family in November, claiming she was cheated out
of a $1 billion inheritance. Her lawyers have argued that they need the
agreement to pursue their case. Judge Patrick McGann of Cook County Circuit
Court said lawyers for the Pritzker family must give him the accord in the
next couple of weeks so he can review it.
Liesel Pritzker's lawsuit
threatens to interfere with plans to split up the holdings of the family, one
of the world's richest, including the 207-hotel Hyatt chain, commercial real
estate, industrial businesses and a 25 percent stake in Royal Caribbean
Cruises Ltd. She claims money was improperly transferred from trusts belonging
to her and her brother Matthew to the Pritzker Foundation and other family
members.
SARS - Hong Kong
hotel owners asks for rates, MPF suspensions
The Federation of
Hong Kong Hotel Owners chairman Michael Lee said he has put forward a proposal
to the government for land rates and MPF contributions to be suspended for one
year for hotels to help the industry survive the slump in demand as a result
of the Severe Acute Respiratory Syndrome crisis.
Lee also asked
the government to refund rates paid by hotels in 2002. He estimates the whole
package will cost the government 300 mln hkd to 400 hkd.
He said financial
secretary Antony Leung has promised to consider the proposal, but is yet to
give a firm response
|