Source : MKG Consulting Database – 03/03 * Supply on 31/09/2002 ** The Choice hotel supply rises to 4664 hotels
and 373,722 rooms. If one takes into consideration hotels "under
development", the supply reaches 5138 hotels and 415,287 rooms. By
hotel "under development", Choice includes hotels that have
signed a franchise management contract by 31/12/02 and are sold through
central reservation and the internet site of the group, but do not yet
benefit from the entire range of services provided by Choice (brand
computer system, etc). Compared
to 2001, which saw Hilton’s International entry into the top 10
following the purchase of Scandic and Marriott International reaching the
third place, 2002 was largely marked by a stability in the classification
of the top 10 international hotel groups. Cendant remains, despite a light
drop, the number one group in the world. Though there has not been a major
change in the ranking of the groups during the course of the year, the
majority of the worldwide leaders has increased hissupply in 2002. In the
face of a morose economic situation and the state of uncertainty
concerning the war in Iraq, they have mostly given preference to an
organic growth in their supply. Carlson Hospitality has experienced the
fastest growth.Few major acquisitions opportunities were available in
2002. It is foreseeable that 2003 will be more active in the matter if one
judges it by current negociations surrounding the Six Continents dossier.
If the war in Iraq should drag on, certain groups may also emerge
weakened, becoming tempting targets. Annual worldwide ranking of hotel brands
(at 01/01/2003)
Source :
MKG Consulting Database – 03/03 Best Western remains the top hotel
chain in the world, though like Holiday Inn, it saw a light drop. This may
be explained by a higher standard in its network in terms of quality norms
manifesting itself through a weeding-out of under performing properties.
The brand of the Choice Group, Comfort Inn & Suites, confirms the
dynamism of the franchised operations, notably in the United States, and
became the third best hotel chain in the world. Six Continents pursue a
worldwide and active development of its brand Express by Holiday, as well
as Accor with its brand Mercure, that progressed by steps, through
acquisitions and partnerships. The brand Mercure
was the fastest to grow in 2002. The Scandic hotels rebranded under
the flag of Hilton, have notably allowed this brand to expand by 10%.
Looking at losses, Hyatt has seen the flight of several contracts, not
compensated by a prudent development policy. For
further information please contact,
Turnaround Expected in 2003 Le Meridien to cease to operate two hotels in Bangkok - Inter.Continental to take over? AsiaTravelTips.com
- The Owner of Le
Royal Méridien and Le Méridien President, Bangkok, has confirmed its
agreement with Le Méridien Hotels & Resorts that the two hotels would
ceased to be operated by Le Méridien from 18th July 2003.
Khun Chalermbhand Srivikorn, Chairman of President Hotel and
Tower Co., Ltd., said "Over the past 16 years, Le Méridien has
consistently delivered our hotels a market leading position and
profitability and we thank them for their excellent stewardship. We very much
value our relationship with Le Méridien and we wish them well in their new
Thai operations." Michael Sagild, Regional Managing Director of Le Méridien
said "While we are sorry to be ending our long and mutually fruitful
relationship with the President Hotel and Tower, we anticipate
transferring the exceptional strength of our professional management
team and reservations network, which established Le Royal Méridien as one of
Bangkok's premier hotels, to another prestigious property in Bangkok within
this year." "We are very excited by the rate of our growth in Asia
Pacific and are establishing long-term partnerships with financially strong
ownership groups who appreciate the unique strengths and value of our
brand." Industry sources suggest that InterContinetnal Hotel s & Resorts will take over Management from Le Meridien. According
to industry source, Inter.Continental Hotels & Resorts will take
over management from Le Meridien. March
– double-digit revpar declines in the UK capital London Mayor, Ken Livingstone recently announced that 17 May
to 15 June will be a “Totally London” month, during which time the
capital will present the very best it has to offer through a series of
special promotions. This announcement must have come as a welcome relief
to the capital’s hoteliers who, still reeling from the fall in demand
following the events of September 11, are now coping with the
repercussions of the conflict in Iraq. Preliminary March data from the HotelBenchmark
Survey by Deloitte & Touche indicates that the capital experienced
its first month of double-digit revPAR decline since June 2002 with revPAR
falling 11.8% to reach £64. This
comes on the back of two months of consecutive revPAR falls in January and
February when revPAR fell 0.6% and 6.8% respectively.
This fall is all the more worrying given that the comparable data
for first quarter 2002 was weak, with the capital still experiencing
double-digit revPAR declines as a result of the fallout in international
travel post September 11 and continued challenging global economic
conditions. Preliminary March data from the HotelBenchmark Survey reveals
that in March, London’s occupancy fell below 70% to reach 69.8%, a
decline of 8.6% over the previous year.
A contributing factor to this decline was undoubtedly the onset of
the conflict in Iraq, which started on 19th March and caused
some people to postpone or cancel their travel plans.
This is the first time since the HotelBenchmark Survey was
launched in 1996, that occupancy levels in London have fallen below 70%
during March, and this contrasts with the average for the last eight years
when London hoteliers have typically managed to record occupancy levels
for the month of around 79%. However,
it should be noted that the timing of Easter is different this year, with
Easter 2003 falling in April compared to March in 2002. That said however, March occupancy levels are still 9% lower
than the 76.7% reported in March 2001, when Easter also fell in March. Hotels with an average room rate between £160 and £200 were
the capital’s worst performers in March 2003 reporting occupancy
declines of 21.7% to reach only 54.3%.
Encouragingly however, the decline in average room rate was limited
to 1.7%, resulting in revPAR tumbling 23%.
Hotels with an average room rate of over £200 and boutique hotels
were also hit hard by the fall in demand, with occupancy levels falling
13.2% and 13% respectively, although all categories of hotels did
experience occupancy declines. Occupancy levels for the first quarter of 2003 in London are
also at their lowest levels ever recorded on the survey at 69.1%, which
has resulted in a first quarter revPAR decline of 5.5%. This fall in performance is caused by virtually equal
declines in both occupancy and average room rate.
During the first quarter, the average occupancy decline across all
London hotels was 2.5%, whilst average room rates fell 3% to reach £92.
The only category of hotel to report an improvement in performance over
2002 levels during this time has been hotels with an average room rate of
under £80 and over 400 rooms. Encouragingly,
this segment has managed to increase occupancy by 1.9% during the first
quarter to reach 75.1%. This
increase in demand combined with a marginal (0.1%) increase in average
room rates has helped this segment advance revPAR by 2.1% at a time when
all the other segments are experiencing revPAR erosion.
Not unsurprisingly, given the overall slowdown in global
travel, the hotel markets at London's two main airports - Heathrow and
Gatwick - came under pressure in March with occupancy levels falling 6.4%
and 6.8% respectively. These
occupancy declines are set against a backdrop of decreasing passenger
arrivals as recorded by BAA, of 8.1% for Heathrow and 6.2% at Gatwick for
the month. Although March is
the first month this year that Heathrow hotels have reported a decline in
occupancy, the Gatwick market has been under pressure all year, in part
due to increased capacity in the marketplace following the 219-room
extension to the Hilton which came on stream in January. Despite the impact that the war in Iraq and the general
slowdown in international travel has had on the capital, hotels in
regional UK have remained relatively unaffected, partly due to the fact
that much of their business is domestic in origin. Preliminary March data
reveals that hotels in regional UK have managed to curtail the revPAR
decline to just 0.3%. Occupancy
levels fell 1.2% to reach 64.2% for the month but this was offset by a
0.9% improvement in average room rate to record £60 for the month.
Year-to-date regional UK revPAR is down 1.3% to £38, but hoteliers have
still managed to grow the average room rate, albeit marginally, which was
up 0.4% over the same period in 2002. Commenting on the results, Julia Felton, director of travel,
tourism and leisure at Deloitte & Touche said, “The first quarter
results for the London hotel market are clearly very disappointing,
particularly as the 2002 comparables are weak.
Ken Livingstone’s “Totally London” month will be welcome news
to the capitals hoteliers who having still not recovered from the shift in
travel patterns following the September 11 atrocities combined with poor
economic conditions are now confronted with the conflict in Iraq and
subsequent travel fears that may ensue, particularly given the leading
role that the UK has taken in the conflict.
Given that Easter will influence the April results it is difficult
to assess future trading conditions but anecdotal data would suggest that
there will not be significant improvements in the short-term, and trading
conditions will remain tough.” Performance of the UK
Hotel Industry March 2003 and year-to-date
Source: HotelBenchmark Survey by Deloitte & Touche The
HotelBenchmark Survey contains the largest independent source of hotel
performance data outside of North America and tracks the performance of
over 6,000 hotels. The HotelBenchmark Survey – UK collects occupancy and
average room rate data from over 1,350 hotels representing nearly 140,000
rooms every month, making it largest independently run survey on UK hotel
performance. For further information or details on how to join the survey
please visit us www.HotelBenchmark.com
or contact Lorna Clarke on +44 207 438 2870. Deloitte
& Touche is the UK’s fastest growing major professional services
firm. It is based in 23
locations, has over 10,000 staff nationwide and fee income of £713.6
million in 2001/2002. Deloitte
& Touche is the UK practice of Deloitte Touche Tohmatsu, a global
leader in professional services with over 98,000 people in 140 countries
and fee income of $12.5 billion for the year ended 31 May 2002. The
dedicated Travel, Tourism, and Leisure practice serves owners, investors,
operators and developers across the world. Authorised
by the Financial Services Authority in respect of regulated activities.
The information contained in this article is correct at the time of
going to press. For further information on Deloitte & Touche, you can
access our website on www.deloitte.co.uk. For further information, please contact: Laetitia Mowat Going West - and Berlin's
Swissotel is delighted TravelWeeklyEast.com
- Once the West ruled
Berlin. Then, with the collapse of the Wall, the East started taking over.
New
developments started taking shape. Investments were poured into rebuilding
the eastern part with new five star hotels, fancy restaurants, hip cafes,
so much so that the “happening” heart of Berlin moved from the West
– the Ku’damm area – to the East. But
now, general manager of Swissotel Berlin, Gerhard Struger, believes the
pendulum is swinging back towards the Ku’damm area. As
the first five star hotel to open in the West in 10 years, Swissotel is of
course banking on that happening. “In the early 90s, we saw the decline
of Ku’damm as everybody moved to the East, but now they are coming
back.” Opening
as it did in September 2001, the same month the World Trade Centre
terrorist attacks devastated tourism, the hotel has been through a
difficult 18 months. “It was a difficult time to open. We didn’t have
a base of clients at all so the first six to eight months were pretty
tough. But now we have established ourselves in terms of service.” The
316-room Swissotel Berlin also features contemporary architecture and a
key highlight is its euro 20 million art collection. “We get the highest
service rating in Berlin. We have independent agencies who test our
service and benchmark it against our competitors and we do well,” said
Struger. Struger,
who worked with Raffles International in Dalian and Istanbul, and was with
Kempinski in Beijing, said he set out to hire “young people who have not
been ruined by other hotel experiences”. He
has 158 staff whose average age is 24-25 years old. He
believes the Raffles culture has helped made a difference in service
standards at his hotel. “There
is the Raffles style, the warmth and thinking is there. Obviously you can
sense the difference that this is not the Raffles Hotel of Singapore but
neither do we want it to be – this is a business hotel in Europe.” Having
worked in Asia, he appreciates the service differences between Europe and
Asia. “The willingness to serve is something the European culture has
lost. This has to be rebuilt. But I believe younger people are keen to
learn. Europe was considered a safe haven for jobs, but now business life
is stormier and people are prepared to do more and give more.” With
high unemployment – 18 percent in Berlin and 10 percent Germany-wide –
he believes service levels will improve. “Generally
in Asia, people are more entrepreneurial and risk-taking. Here, to open a
business, first a lot of money is required before you can even put up a
sign. The business landscape has to change in Europe where it becomes
easier to become an entrepreneur.” The
poor economy, meanwhile, means a tough business climate for hotels in
Berlin. The city did 60 percent occupancy last year while his hotel
achieved above 50 percent. His
top market is Germany and domestic corporate business is down. After that
comes the US, UK, Italy and Switzerland, mainly due to the Swissotel
links. Japan is its sixth largest market. Asia is a market that’s of
interest, said Struger, especially China. “We now get a number of groups
a month that come with their company and we expect more to come.” He
is also expecting a comeback of the Japanese market once the political
climate calms down. The challenge facing Berlin though is that it does not
have an international airport and there are no direct international
flights into the city. “That poses a big challenge for us,” he said. He
is however bullish on the future of Berlin in the medium term. “Germany
will come back as a major economic power of Europe and Berlin is right in
the centre of Europe. The long-term prospects are bright. That’s why the
competition among hotel companies to plant their flags here is so fierce.
All the major brands are here and more are coming.” 102
Major Transactions Close in 2002 Written By: Antonia G. Viens
HVS International HVS Research Department has completed its 2002 Hotel
Transactions Survey where major hotel transactions for 2002 are listed
and discussed. HVS describes a major transaction as a sale where the
individual hotel sale’s price is allocated at $10 million or greater. The number of major transactions in 2002 reached 102,
comparable to the number of sales in 2001 but considerably less than the
number of sales since 1995. Below is a table which summarizes the
major hotel transactions since 1990.
An overview of 2002 showed that the year started out slowly
but gained economic strength toward year end. By the end of the
summer the recession, which started in early 2001, appeared to be over
with 2002 ending on a positive note. While the stock market had a mixed
year, other market indicators were positive. The job market
improved, house sales were strong and consumer spending stayed fairly
consistent. Major transactions also followed a similar pattern. The
first quarter had only 18 major transactions. During the second quarter,
the number of sales increased to 30. The last quarter closed with a
total of 33 sales of which 21 occurred in December.
The largest hotel sale of the year, based on price per room,
was the Montage Resort & Spa located in Laguna Beach, California,
which sold for $230 million or $730,000 per room. This 40-acre resort is
located directly on the ocean and was recently renovated. Also
selling this year was the Eden Roc in Miami Beach, Florida for $96 million
or $277,000 per room. The hotel has been brought back to its
historic grandeur and includes the restoration of the original terrazzo
floors, the circular lobby with carved Italian marble and a grand mahogany
reception desk. Our study showed that a number of luxury hotels sold in 2002
with the intent of the property undergoing immediate and substantial
renovations. In 2002 the lowest price per room, in the luxury category,
was $24,900. In 2001, the lowest price per room in the luxury category was
$106,000. The HVS Research Department conducted additional research on 10
of the luxury hotels that had per room sale prices ranging from $24,900 to
$62,100. We found that all but one of the hotel owners indicated
that they were planning substantial renovations to be completed in 2003.
Our study indicated that the average capitalization rate for luxury
hotel sales in 2002 was 10.20%. This average rate included a number of
sales where renovations were planned. This is up from 2001 where the
average capitalization rate was 9.97%. Please note: our capitalization rates are typically based on
the trailing 12 months of hotel operations prior to the hotel sale. The
majority of the capitalization rates have been adjusted to include
reserves, franchise fees and management fees. The rate is an average
rate and incorporates hotels that were renovated as well as those hotels
that are planned for renovation. In the upscale and midscale categories there was not such a
large divergence between 2001 and 2002 related to sale price per room. The
average room price in the upscale category for 2002 was $104,500 and the
average capitalization rate was 9.4%; in 2001 the average room price was
$103,000 and the average capitalization rate was 10.63%. In the midscale category in 2002 the average room price was
$97,800 with the average capitalization rate being 11.30%; while in 2001
the average room price was $88,000 and the average capitalization rate was
11.32%
As
in years past, CNL was a major purchaser of hotels. In 2002 CNL hotel
purchases had an average per room purchase price of $136,000. Included
in the CNL purchases are the 630-room Doubletree Hotel Crystal City in
Arlington, Virginia, the 350-room Residence Inn Sea World in Orlando,
Florida and the high profile Hilton El Conquistador Golf & Tennis
Resort in Tucson, Arizona. Another major buyer in 2002 was the joint venture between
Sunstone Hotels LLC and Westbrook Hotels LLC. Together these two
entities purchased a total of 7,254 rooms in 26 hotels. Chain affiliations
in the Sunstone/Westbrook purchases included Marriott, Hilton, Hyatt,
Doubletree, Embassy Suites, Radisson and Wyndham hotels. Greater detail on the major transactions that occurred in
2002 can be obtained by subscribing to the HVS Hotel Transactions
Survey. The Survey has detailed information on gaming
transactions, portfolios and individual hotel sales as well as featuring a
complete listing of all the major transactions with date of sale, purchase
price, price per room, buyer and seller for each transaction. The HVS Research Department is available for individual hotel
searches. HVS Research currently publishes hotel transactions
information on a quarterly and annual basis. Subscribers will be able to
purchase information on hotel sales from $3 million and greater. Also,
planned for this year is the HVS CapRate Report, which will be published
at year end. For further information regarding HVS Research Services and
Publications please contact Toni Viens, Director of HVS Research in
Orlando at 407.566.1846 or tviens@hvsinternational.com.
The cost to order the 2002 Hotel Transactions Survey is $400.
This includes the full report for 2002 and the 2003 quarterlies for
spring, summer, and fall, as well as the year-end sales transactions for
2003. To order the Survey directly, contact Joan Raffetto in
New York at 516.248.8828 extension 231 or jraffetto@hvsinternational.com
Antonia
G. Viens Hilton International secures future in Beijing Hilton International announced that it has
secured an extension of the Hilton Beijing's management contract for a
further 10-year period. The existing contract was due for renewal between Hilton
International (HI) and Oriental Arts Building Company Limited (OAB), which
is a sino-foreign joint venture of China Travel Service (Holdings)
Corporation of China and Chinese Estates Holdings Limited of Hong Kong, in
the end of the year. However, both parties are eager to move forward ahead
of the forthcoming hotel renovation, planned to begin later this year,
encompassing guestrooms, restaurants, banquet facilities and public areas.
David
Michels, Chief Executive, Hilton Group plc, said: “The extension of our
management agreement underlines the quality of our partnership with OAB
and the long-term commitment that both parties have in developing the full
potential of the Hilton Beijing. This reflects positively on the brand
value of Hilton International and the standing of its cutting edge
management systems and worldwide reservation and sales network.” Mr. Fang, OAB Chairman, said "We are very pleased with
the management expertise demonstrated by Hilton International over the
past 10 years and the way in which they have
strengthened the hotel's market position over the past couple of years
despite the opening of a number of additional new five-star hotels in the
city. We look forward to the next 10 years with great expectations
and are certain that the business relationship between both parties will
be further strengthened". Hilton International is committed to global expansion and
to bringing the world's most powerful hotel brand to key cities in the
People’s Republic of China. It already operates five hotels in the
country -- located in Beijing, Chongqing, Dalian, Nanjing and Shanghai Iraq war and Sars take toll of Raffles The Times -
Raffles Holdings, the company that owns the eponymous hotel
famous for the Singapore sling, admitted yesterday that the Iraq war and
the severe acute respiratory syndrome (Sars) outbreak had taken their toll
of its first-quarter results and could have an even worse impact on
second-quarter figures. Profits
for the company, which is the hotel arm of CapitaLand, the Singaporean
property group, fell from S$ 4.3 million (Pounds 1.5 million) to S$
141,000 in the first three months of the year, although the 2002
performance was boosted by a large write-back of provisions. Raffles,
which manages ten hotels in Asia, 14 in Europe, including Brown's and The
Howard in London, and seven in the Americas, said that operating
conditions remained difficult. "The
group expects second-quarter 2003 to be significantly affected by the
effects of the Iraq war and Sars," it said. Raffles
had previously forecast a flat 2003 performance against the same period in
2002, but is now predicting a decline. The
Singapore Government revealed yesterday that visitor arrivals dropped by
15 per cent in March and 61 per cent in the first 13 days of April,
causing average hotel occupancy rates to fall dramatically. Downturn in Thai Hotel Industry Could Force Mass Layoffs Bangkok
Post - The troubled Thai hotel industry would have to lay off a
significant number of its employees if the financial woes triggered by the
Sars epidemic are not resolved in the next three to four months, an
industry executive has warned. Prakit
Chinamornpong, secretary-general of the 400-member Thai Hotels Association
(THA), said "quite a few" hotel jobs would be axed as a result
of the downturn caused by travel fears. He
said the growing alarm of the Severe Acute Respiratory Syndrome had caused
significant damage to the hotel industry, with occupancy rates dropping to
a mere 30-40 percent. Some
THA hotel members were now encouraging their staff to "take
vacations" while taking extra steps to save electricity and water, he
said. "Some hotels now turn off the lights on some unoccupied
floors." Despite
the end of the war in Iraq, Mr Prakit said there was no sign that the
industry would benefit substantially, but it could rebound by the end of
the year if Sars was contained and there were no post-war terrorist acts. To
stay afloat, hotels and travel agents are focussing on local tourists by
launching several "irresistible" campaigns. Top
hotels including The Oriental Bangkok and the Grand Hyatt Erawan have
introduced special packages while more than 100 hotels nationwide are
offering record-low room rates. Charoen
Wangananont, president of the Association of Domestic Travel which
organised the programme, called the campaign the "second bullet"
after the launch of 500-baht-per-night room rates at 10 hotels, including
the Rama Gardens in Bangkok and the Imperial Phu Kaew in Phetchabun, last
week to spur the domestic tourism. He
said the promotion offered a 30 percent discount from the rates offered to
travel agents, making them the lowest ever given to the public. The
campaign will run from May 15 to Oct 31. Participating
hotels include the Phuket Arcadia, Imperial Mae Ping, and Krabi Meritime. "This
is the worst time for the hotel industry ever. Never have such offers been
made," Mr Charoen said. However,
people interested in the offers have to make reservations at the Consumer
Fair, to be held from May 1-4. All Thai airlines will also offer
attractive fares at the event. In
addition to more modest hotels upcountry, world-class properties such as
The Oriental have joined the fray. Its "One night at The
Oriental" package, from now until September, is aimed at local
residents and costs 9,999 baht net for single occupancy and 12,999 baht
net for double occupancy. It includes a superior room for one night with
breakfast, one set dinner for two at Lord Jim's or the Barbecue terrace,
one Oriental Massage for two and welcome amenities. Meanwhile,
the Grand Hyatt Erawan is wooing the local market with its "Hyattractions"
campaign until June 30. The programme was unprecedented for the five-star
hotel, said Pajaree Bhatayanond, the hotel's marketing communications
manager. She
said that for every 1,200 baht spent at any of the Grand Hyatt Erawan's
restaurants and bars, customers would receive one certificate. Ten
certificates can be exchanged for a two-night stay at the hotel. The
combined effect of the war and the Sars will affect hotels' balance
sheets. William
Heinecke, chairman of SET-listed Royal Garden Resort Plc, said he expected
the Sars impact would be short-lived and the industry should recover soon.
Besides, he said, investors in the hotel's shares were looking for a
long-term investment. Thanomsri
Fongarunrung, an analyst at Merrill Lynch, said the drop in occupancy
rates would surely affect the performances of listed hotels. However, she
was not sure whether it would significantly affect share prices, as hotel
shares were not very liquid. In
another development, the Tourism Authority of Thailand will launch a
tourism festival called the "Thaksin Travel Mart" in Krabi to
stimulate the market in the South. Some
160 tourism and hotel operators from 14 southern provinces will
participate, offering services to more than 500 tour agents nationwide. In
related news, AFP reported the government had shortened an obligatory home
quarantine for residents returning from Sars-affected countries from 14
days to 10, but maintained other emergency measures to contain the virus.
New York Times
- The same forces that
are mauling the airlines are taking a heavy toll on the hotel business. "We're
seeing an unprecedented drop in demand," said Paul Whetsell, chief
executive of Interstate Hotels and Resorts, the largest independent
operator of hotels in the United States and Canada "This is the worst
I've seen in 30 years." There
is a big difference between the industries, though: while the sour
economy, the terrorist attacks, the war in Iraq and now severe acute
respiratory syndrome, or SARS, have pushed some airlines to the brink of
insolvency, hotels are, comparatively, thriving. "Despite
the fact that the business has never been in worse shape and the demand
for hotels rooms has never been weaker, the industry is surprisingly
financially healthy," said Michael J. Rietbrock, head of lodging at
Smith Barney. PricewaterhouseCoopers projects the sector's earnings this
year at $15 billion, down from $16.1 billion in 2002 but still a startling
performance when measured against the airlines' expected losses of $10
billion and the hotels' own losses of $5.7 billion in 1991, in the
aftermath of the Persian Gulf war. Business
travelers do not have to look far to discover the reasons for that
success: an almost obsessive drive to slash costs and an equally grim
determination to stop self-destructive price-cutting. Consider
Interstate Hotels and Resorts, which manages nearly 400 hotels including
Hiltons, Westins, Sheratons and Hampton Inns. Mr. Whetsell says his hotels
have experienced a steady erosion in room rates over the last three years
and are often just two-thirds full. In
response, Mr. Whetsell says, the company has eliminated 15 percent of
38,500 jobs (many of them part time) and has trained many of the remaining
employees to handle multiple tasks. For example, a front- desk person may
also take phone reservations and an administrative person in the back
office will help check people in during busy times. On a recent Friday at
the Hilton Embassy Row in Washington, no one was working at the bar in the
lobby, even though several potential customers were sitting nearby. Mr.
Whetsell, who acquired Interstate Hotels last summer and merged it with
MeriStar Hotels and Resorts to add more than 100 properties to its
management roster, has also reduced staff — and thus costs — by
centralizing reservations and purchasing for all hotels. Such
belt-tightening has been so effective that last year, the industry's
break-even occupancy rate dropped to 47 percent, down from 60 percent in
the mid-1990's, a PricewaterhouseCoopers study found. But
what is effective for the hotels can be annoying to their guests.
"I'm paying the same rates as last year, but I'm getting much less
service in restaurants and at the front desk," said Roger Wright, an
automobile insurance executive who lives in Greensboro, N.C., and who
travels on business every week. "I'm a platinum member at Marriott
and a diamond member at Hilton. I don't like having to wait a long time to
check in." Likewise,
Edward Reagan, a consultant in suburban Philadelphia who stays in hotels
150 to 170 nights a year, has noticed fewer waiters in restaurants, fewer
bellhops in lobbies and even torn curtains in the rooms. Still, he is
generally pleased with the service he gets, and says Marriott, where he is
an elite member, has been responsive to complaints. "They have to
be," he said. "Customers vote with their feet." A silver
lining, he says, is that it is easier than before to be upgraded to a
suite. Whatever
the grumbling about service cutbacks, hotels have little choice. They
cannot raise rates. And the war was almost the last straw in a tough year,
forcing some hotel companies to abandon their already modest earnings
forecasts for this year. Last month, Starwood Hotels and Resorts withdrew
its earnings forecast for the first quarter and for 2003, and Hilton
Hotels cut its estimated earnings for the same periods.
Both blamed the war. Nobody
foresees an early rebound. The number of business trips this spring is
expected to fall 2.5 percent from the spring of 2002 and 13 percent from
spring 2001, according to the Travel Industry Association. Occupancies
have fallen to an average 60 percent from 63 percent last year, and the
average room rate to $83, from $84 in 2002, Smith Travel Research says.
And hotel loan delinquencies are at their highest level since the early
1990's, according to PKF Consulting. In
response, hotels are aiming at new markets. Interstate, for example, is
going after more group and government business, like trade associations
and the military, though they typically pay lower rates. It is even
offering local residents discount cards at its restaurants. More
important, hotels are acting to stop the widespread discounting of the
last three years. "Hotels are realizing that discounting doesn't
stimulate demand," said Bjorn Hanson, hotel analyst at
PricewaterhouseCoopers. "It just shifts market share around." Hotels
are also trying to rein in the sale of their rooms at steep reductions on
Web sites like Hotels .com and Priceline.com. "We've seen a
tremendous change in the number of ways hotel rooms are sold, and with
demand so low, hotels have lost their pricing power," Mr. Whetsell
said. To fight back, some companies, including Hilton, Mariott and Hyatt,
, banded together to start Travelweb.com, their own Web site aimed at
pulling business back from online rivals. Cendant,
the largest franchiser of hotels in the United States with more than 6,000
economy and mid-level hotels, including Days Inn, Ramada, Howard Johnson
and Super 8, will hold revenue management classes in 45 cities later this
month to teach its franchise hotel employees how to better manage room
rates. "We don't own or operate any hotels, but we have a vested
interest in franchisees doing well," said Steve Rudintsky, Cendant's
hotel group president, noting that Cendant earns an average of 4 percent
for every room rented. Hotels
are also cutting back on property improvement projects to save money.
Nationally, hotels will reduce capital spending for renovations and
upgrades this year to about 2.9 percent of revenues, Mr. Hanson of
PricewaterhouseCoopers said, down from 3 percent to 3.75 percent before
2001. Accor,
which operates the Sofitel, Novotel, Motel 6 and Red Roof Inn chains, says
it has postponed the planned construction of Sofitel hotels in San
Francisco and Dallas. Accor also says it has frozen hiring, reduced jobs
by attrition and plans to hire fewer summer employees. Hotel
companies say they are being careful not to cut too drastically. "We
are more focused on being in good shape for when the market
rebounds," said Georges LeMener, chief executive of Accor North
America. "We don't want to do something extreme now that will hurt us
when there is a rebound." Accor
is keeping its marketing budget steady and is going ahead with plans to
build a $23 million headquarters and training center in Dallas. And, last
week, Cendant sent 100 of its corporate employees out in teams to conduct
half-day seminars on improving customer service at 5,000 of its franchise
hotels. "Good isn't really good enough anymore," Mr. Rudintsky
said. At
Interstate, Mr. Whetsell says he is careful to walk a fine line between
cost-cutting and keeping customers happy. He says Interstate's guest
satisfaction scores, measured in monthly surveys by the brands it operates
hotels for, have actually risen in the last six month despite the
cutbacks. "People will not tolerate bad service today," he said.
"We don't want our customers to walk away from us; there are so few
of them." Carlson Hotels
Worldwide Announces Plans To Expand To More Than 100 Locations In Canada Carlson
Hotels Worldwide, a major global hotel organization, announced an
aggressive plan to grow the company's five hotel brands in Canada to more
than 100 hotel locations during the next five years. Samuel Winterbottom,
executive vice president of development for Carlson Hotels Worldwide, is
leading the development initiative that will expand the presence in Canada
for all of the company's hotel brands: Regent International Hotels,
Radisson Hotels & Resorts, Park Plaza hotels, Country Inns &
Suites By Carlson and Park Inn hotels.
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