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Newsletter - April 28, 2003

   

Luxury hotels in Asia languish  

Occupancy sinks as low as 5 percent as SARS deters visitors

IHT  -  Fernando Bensuaski has stayed at Hong Kong's five-star Conrad Hotel many times. But never before has he enjoyed such attentive service.

"It was like a one-on-one personal service," said Bensuaski, the Taipei-based chief financial officer for Sinolinks Investment Corp. "It was so empty I felt like I was the only one at the hotel."

That may be close to the truth. Hong Kong's luxury hotel occupancy has plunged to about 5 percent as a deadly respiratory disease grounds businessmen and deters tourists. That would leave a 500-room hotel with guests in just 25 rooms.

The 556-room Grand Hyatt hotel has closed three restaurants and some of its floors. Lai Sun Development Co.'s Ritz-Carlton closed its prestigious top floor and the Club Lounge, while Shangri-La Asia Ltd.'s 725-room hotel in Kowloon has asked some staff to take annual leave. Some analysts estimate the slump is costing the city's top hotels more than $1 million a day.

"Even if they gave rooms away for free, people are not going to stay at hotels," said Nigel Summers, a director at Horwath Asia Pacific, a hotel management consultant. "A lot of the hotels are saying that they can't last more than three months like that without drastic changes."

Tourist arrivals have fallen by half since the outbreak of severe acute respiratory syndrome, or SARS, according to the executive director of the Hong Kong Travel Industry Council, Joseph Tung. The virus has also sparked company travel bans and shuttered the city's schools. Hotel occupancy in Singapore and Malaysia has also plunged.

Shares of Shangri-La have declined 18 percent since March 19, when the first five deaths from the virus were reported in the city. Mandarin Oriental International Ltd. stock has fallen 9 percent and shares of Hongkong Shanghai Hotels Ltd., owner of the luxury Peninsula hotel chain, have slumped by a quarter.

The global spread of SARS has been traced to the 487-room Metropole Hotel in Kowloon, where an infected professor from Guangzhou in southern China is said to have passed the disease to a dozen other, mostly foreign, guests at the hotel late February. The virus has killed 61 people in the city and infected more than 3,200 worldwide.

As it spread through Hong Kong, the World Health Organization warned against travel to the former British colony and to the southern Chinese province of Guangdong, where SARS is believed to have originated. Cathay Pacific Ltd. dropped a third of its flights and The Rolling Stones, Moby and Santana all canceled concerts in the city.

Hong Kong's luxury hotels, with a combined 9,400 rooms, could lose as much as $1.2 million of revenue a day, according to Alva To, the director of research at DTZ Debenham Tie Leung Ltd., a property and hotel consultant.

The 5 percent occupancy rate is a level not seen in decades, according to James Lu, the executive director of the Hong Kong Hotels Association.

Economists at Merrill Lynch Co. have cut their outlook for Hong Kong's economy, saying the city's gross domestic product may contract in the second quarter.

March and April are traditionally peak months for luxury hotels as business travelers attend trade shows in the city, according to Summers of Horwath. The Trade Development Council has combined three trade shows into one, the Asia Pacific Leather Fair has been postponed to June, and the biggest food and hospitality trade show in Asia scheduled for May will be postponed to July.

"This is when the hotels normally try to make their money," Summers said.

"They usually get more than 90 percent occupancy, with room rates two or three times higher than the low season."

Hong Kong luxury hotels have not slashed their room rates, which average about $160 a night.

"If we thought cutting rates would bring in guests, we would do it," said Rick St. Maurice, the area director of sales and marketing at Shangri-La Asia Ltd.

"But conventional wisdom tells us it won't."

Hotels in other Asian cities are also struggling to woo guests. Singapore hotels have lost 20 million Singapore dollars ($11.3 million) in sales over the past three weeks after occupancy rates shrank following the outbreak of the respiratory illness, the Straits Times newspaper has reported, citing industry estimates.

The number of tourists entering the city-state fell 15 percent in March from a year ago to the lowest in three and a half years, government data showed. That number may fall further this month, analysts said, because the illness became a concern in Singapore only in the last two weeks of March.

In Malaysia, which last week said it would bar visitors from some infected areas, including Hong Kong, hotel occupancy has slumped to 40 percent at a time when it is usually closer to 70 percent, said Sam Cheah, secretary-general of the Malaysian Association of Hotels.

RevPAR vs. GOPPAR: There Are Times When  RevPAR Just Doesn’t Reveal Enough;

How One Hotel Company Gets Down Into the Numbers

By Gary Carr

When it comes to providing a quick snapshot of how a hotel, or a chain of hotels, or a hotel segment is doing financially, the measurement of choice is RevPAR – Revenue Per Available Room – the standard measure of top line performance. 

Sometimes, however, RevPAR just doesn’t reveal enough, and you have to take a hard look at the bottom line.  This is particulary true when the economy turns south, and managers need to get further inside the numbers, searching for anything that might give them an edge on the competition. 

At times like these, it is ProfPAR, or Profit Per Available Room, that is a more accurate indicator of an operator’s effectiveness and an owner’s wealth.  ProfPAR, or GOPPAR (Gross Operating Profit Per Available Room) as it is sometimes called, provides a clearer picture of a hotel’s operating performance and bottom line.

GOPPAR to the Fore

Among the hotel companies currently placing emphasis on GOPPAR is Larkspur Hospitality Company of San Francisco, which has been actively using it since early 2002.  According to Larkspur’s Director of Financial Analysis, Joetta Johnson, Larkspur uses GOPPAR because the measurement provides a clearer picture of efficiency, profitability, and the bottom line, which cannot be derived from RevPAR.

“We use GOPPAR primarily to analyze flow-through,” she says.  “It’s one of the benchmarking tools we employ to analyze against the hotel industry and within our regions, across brands and compared to budget.  GOPPAR assists in analyzing the results of cost-saving measures, not only how the savings flow through, but how well we can sustain them over time, even when market conditions improve.”

In the Larkspur system, GOPPAR supplements other measuring systems, including RevPAR.  According to Johnson, Larkspur uses GOPPAR calculations along with other Key Performance Indicators within a scorecard system.  “This provides us the ability to rate how each individual property in our portfolio is performing on an overall basis,” she explains.  “It allows us to establish benchmarks, best practices, focus, and strategy.  The change in RevPAR compared to change in GOPPAR is another point of reference and basis for comparison.”

Larkspur executives have reacted positively and supportively to the use of this new measurement, Johnson says.  “Since it is being used in a scorecard system and included within our financial results, both corporate and field personnel receive the results and can contemplate what the results are for their respective areas and how they fit into the bigger picture.”

“The scorecard is internally posted on our intranet for decision-makers to assess and make decisions proactively, based on these results.  Our general managers are expected to control and actively manage all expenses above GOP, so this statistic assists them in monitoring their progress,” Johnson adds.

Johnson sees GOPPAR not as merely numbers for numbers’ sake, but providing a more comprehensive picture of a company’s financial position with regard to flow-through, profit, efficiency, and expense control, especially when coupled with RevPAR and profit margins.

“It’s one of the most crucial and powerful statistics we utilize,” she says, “since it tells us the actual profit per room and measures controllable expenses at the hotel level.”

“In the short term, GOPPAR is most meaningful for analyzing the cost-saving measures we’ve implemented and what that translates into on a per-available-room basis.  Since we use it with our scorecard system, it ties directly to the strategic direction of the company and the formulation of that strategy.  Additionally, we use GOPPAR in our operational review meetings and rely on it in formulating action plans and other considerations during the budgeting process,” Johnson explains.

Benchmarking the Bottom Line

Getting down into the numbers is the stock-in-trade of PKF Consulting and The Hospitality Research Group.  Whether it’s a financial feasibility study, an appraisal, a customized Benchmarker report, or a copy of Trends in the Hotel Industry, we can provide you with the data you need to make the most informed decisions. 

Our Benchmarker is a tool specifically designed for people who want to analyze more than just their top-line revenues.  Benchmarker reports allow owners and operators to compare their hotels’ revenues, expenses, and profits to a selected group of comparable properties.  For more information, and guidance through all the “pars,” please contact one of our PKF/C or HRG offices.  To order a Benchmarker report for your hotel, call Claude Vargo at (404) 842-1150 ext. 237.

The Hospitality Research Group (HRG), headquartered in Atlanta, is the research affiliate of PKF Consulting, the international consulting and real estate firm specializing in the hospitality industry.  HRG, along with PKF Consulting and the PKF Consulting Capital Markets Group, are wholly owned subsidiaries of Hospitality Asset Advisors International, a U.S. Corporation.  HAA International has offices in New York, Boston, Philadelphia, Washington DC, Atlanta, Houston, Dallas, Los Angeles, San Francisco, and Singapore.

Gary Carr
Director of Communications
PKF Consulting
c/o Rising Moon
P.O. Box 683
Clayton, CA  94517
(925) 672-8717
gary.carr@pkfc.com

 P K F

 

InterContinental Hotels Group Shapes New Organisation for Asia Pacific

More Focused, Customer-centric and Efficient Group Prepares Company for Long-term Growth and Solid Return on Investment

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] has unveiled the shape of the new organization in Asia Pacific following the company’s global demerger and rebranding from Six Continents Hotels, which became effective last week. The new streamlined organization, which has in its portfolio leading brands including InterContinental Hotels, Crowne Plaza and Holiday Inn, is underpinned by more efficient use of regional and global resources and a structure that will drive greater innovation, customer focus and revenues by moving key resources closer to customers, partners and key growth markets.

“The new shape of the organization will improve efficiency and streamline cost to make us even more competitive while at the same time boosting our focus on customer service across our portfolio and in key growth markets,” said A. Patrick Imbardelli, Managing Director Asia Pacific, InterContinental Hotels Group. “Through the new initiatives, we have streamlined the decision making process within the company and placed even more focus on value adding activities.”

Following the company’s investments last year in reshaping and reinvigorating key brands such as Holiday Inn, InterContinental and Crowne Plaza, InterContinental Hotels Group will be implementing new service initiatives and products at its properties across the region.

Sharpened Areas of Focus. Greater Localisation for Hotels.

The new organization includes an integrated sales and marketing focus, headed by Lucinda Semark, Vice President, Sales & Marketing, to extend its brand leadership across the region and consistently drive revenue, demand and system delivery across IHG’s hotels portfolio.

Demand management and systems delivery has also been refocused to provide service excellence to customers across the group’s hotel brands. The group launched a central reservations office in Guangzhou, China, to handle Greater China reservations, and central reservation functions in Asia Pacific will be made more efficient through transition of increased regional reservations functions from Singapore to Sydney, Australia.

Geographically, key operational functions are being moved closer to growth markets. The Asia Pacific region, which currently has 144 IHG hotels and close to 40,000 rooms in 22 countries will include four sub-regions to allow for highly focused and relevant service and development plans in each part of Asia Pacific.

“Our business is based on building strong and enduring partnerships with owners, operators, business partners and major customers everywhere we operate in this region. The new organization brings together a sub-regional operations team with unparalleled levels of expertise and experience which will enable us to build even better ties with our partners and tailor our approach for maximum relevance in growth areas around Asia Pacific,” said Mr. Imbardelli. “We have the best hotels team in the industry with extensive management, operational and financial experience.”

Northern Asia will now include Korea, Japan and mainland China, Hong Kong and Taiwan and will be led by Edmond Ip, Chief Operating Officer, Northern Asia. Reflecting the growth potential of Greater China and North Asia, several senior members of his team will now be based in Beijing, China. Australia, New Zealand and South Pacific will form one sub-region headed by Phil Lee, Chief Operating Officer ANZSP. South Asia will be headed by Regional Vice President Operations, Steven Hicks, and South West Asia will be led by Chandan Kashikar, Director of Operations. Tony South continues as Senior Vice President of Development and Asset Management, maintaining a focus on continued growth of the group’s brands and the company’s investment strategy within the region.

Aggressive Business Plans for Growth

“Despite factors that are creating challenging times for the whole industry in this region at present, IHG continues to aggressively pursue its business plan to build the quality of its assets in Asia Pacific and expand the number of choices available to customers in key growth markets. The new shape of the organization fits with the long term strategic view we take of investment in Asia Pacific and we have been through turbulent times before,” Mr. Imbardelli said. “With our focus on quality growth and a solid return on investment over time, we remain absolutely confident that this region represents excellent opportunities for our business.”

Over the next three years, IHG intends to build the quality of its portfolio in all four sub-regions and seize opportunities for growth in high-demand markets including China and North Asia and Australia. Most recently, it added two new hotels to its portfolio in Bangkok Thailand through a partnership with President Hotel and Tower. The hotels will be rebranded to InterContinental Bangkok and Holiday Inn Bangkok. In early April, IHG launched InterContinental Marine Drive, a boutique-style hotel that boasts several exciting firsts in Mumbai’s hospitality scene.

As a demonstration of its commitment to the region, IHG (as it is now known) has invested more than US$500 million in target markets in Asia Pacific in the past three years.

2002 - Ten Largest Sales by Price per Room

Written By:  Antonia G. Viens -  HVS International

HVS Research Department has analyzed those hotels that sold in 2002, which had the highest sale prices per room.  Typically properties that sell in excess of $200,000 a room are in top tier cities or resort areas. These hotels come with luxury accommodations, are uniquely decorated and maintain first class service. In 2002, the top ten hotel sales by price per room matched all the preceding criteria.

Of the ten hotels that sold with the highest price per room in 2002, six of these sales were located in top tier cities including New York, Washington DC and Miami.  Of the remaining four sales all were in destination resort locations.  Each hotel was in excellent condition and almost all had recent extensive renovations.  Seven of the sales were fairly large properties, with room counts ranging from 260 to 837.  Three sales were considered to be on the small side with 13 to 124 rooms.

Ten Largest Sales by Price per Room in 2002

Individual Hotel

Location

Number of Rooms

Price
per Room

Buyer

Montage
Resort & Spa

Laguna Beach, CA

260

$730,000

Laguna
Beach Resorts

Monarch Hotel

Washington, DC

416

$353,000

Legacy
Hotels REIT

Box Tree Inn

New York, NY

13

$307,000

252 East 49 (LLC)

Eden Roc

Miami Beach, FL

347

$277,000

Blackacre Capital

Hotel Wales

New York, NY

87

$276,000

DLJ
Capital RECP II

Hyatt Regency

Lahaina, HI

837

$275,000

Blackstone Group

The Orchid at Mauna Lani

Kahola Coast, HI

539

$260,000

Fairmont
Hotels & Resorts

La Costa Resort & Spa

Carlsbad, CA

479

$251,000

KSL Recreation Corporation

British Airways Hotel

New York, NY

124

$250,000

Affiliate
Hotel Properties

Raleigh Hotel

Miami Beach, FL

111

$230,000

Andre Balazs

The highest price per room was paid for the Montage Resort & Spa in Laguna Beach, California.  This is an elegant hotel with well-appointed rooms and a world-class spa.  The property is located directly on the Pacific Ocean. 

The Monarch Hotel in Washington DC is located within easy access to the city’s landmarks, shopping and retail.  The hotel recently completed a $12 million renovation including of its central garden courtyard and guestrooms.  The property has one of the finest gym facilities in Washington.    

The Box Tree Inn and the Hotel Wales are the two smallest hotels in this category.  Both luxury facilities are located in the upper east side of New York City.  The Box Tree is a delightful mini-hotel that contains 13 rooms and sold for $4 million.  The Hotel Wales is similarly luxurious and is renowned for its lobby. 

The Eden Roc on Miami Beach was recently renovated returning the hotel to the splendor of the property’s historic days.  This landmark has 43,000 square feet of meeting space and a number of restaurants.

The Raleigh Hotel, also on Miami Beach, was designed by L. Murray Dixon, one of the acclaimed architects of South Beach’s historic Art Deco District.  The hotel was extensively renovated in the early 1990s, including the Deco pool which has been heralded as the most beautiful pool in Florida.  Since its renovation, scenes from a number of major movies have been filmed at the property, including Birdcage, Fair Game, Up-Close and Personal, Bad Boys and Black-Out.

The Hyatt Regency Maui Resort & Spa in Lahaina, Hawaii was also recently renovated.  The property is located on 40 acres and has direct access to the ocean.  The resort has tropical streams and waterfalls and a half-acre pool.  The Orchid at Mauna Lani in Kahola Coast, Hawaii recently underwent major renovations and includes a 36-hole golf course, a 10,000 square foot pool, and a world-class spa.  La Costa Resort and Spa is located in Carlsbad, California, a well-known destination resort location near San Diego.  The hotel has two PGA championship golf courses, 22 tennis courts and a total land area of 400 acres.  British Airways Hotel, located in midtown Manhattan, is used exclusively for British Airways, predominately the flight crews.  The hotel has large, modern rooms but there is no restaurant on site.

Greater detail on the major transactions that occurred in 2002 can be obtained by subscribing to the HVS Major Hotel Transactions Survey.  The Survey has information on the overview of hotel transactions since 1990, major buyers and sellers for the year, gaming transactions, portfolios and a complete listing of all the major transactions for 2002 including hotel name, city, state, date of sale, purchase price, price per room, buyer and seller for each transaction.

HVS Research currently publishes information on major hotel transactions on a quarterly and annual basis.  The price for the quarterly and annual surveys is $250 if ordered before August 1, 2003, increasing to $400 thereafter.  HVS Research Department is planning a number of additional publications.  Current subscribers will receive these publications at a reduced cost. For a fee, the HVS Research Department is available for individual hotel searches.   Additional information regarding HVS Research Services and Publications can be obtained by contacting Toni Viens, Director of HVS Research in Orlando at 407.566.1846 or tviens@hvsinternational.com.  To order the Survey directly, contact Joan Raffetto in New York at 516.248.8828 extension 231 or jraffetto@hvsinternational.com.

 

H V S   International

Antonia G. Viens
Director
HVS Research
1034 Waterside Drive
Celebration, FL  34747
Direct Line:407.566.1846
Fax: 407.566.1847

 

HITEC 2003 Pre-registration is up more than 8 percent

TavelDailyNews.com -  The attendance for the Hospitality Industry Technology Exposition and Conference (HITEC) is up more than 8 percent over  last year`s numbers as of April 15, 2003. The technology show, produced by Hospitality Financial and Technology Professionals (HFTP), features companies displaying the latest technology products and services geared to the hospitality industry. The event also features an exceptional educational conference with experts from all segments of the industry, including hotels, restaurants, resorts and clubs.

"HITEC pre-registration numbers are very encouraging," said Julie Walker, HFTP`s director of exposition management. "Our stakeholders tell us that HITEC attendance is a must. These April 15 numbers appear to back up that statement even in a volatile economy."

HITEC attendees are also receiving some additional help from HFTP`s hotel block partners. "HFTP always keeps a close eye on market conditions during our conferences," said Walker. "We discovered that third party Internet distributors were unloading inventory during the dates of our show below current competitive market rates. We pointed this phenomenon out to our hotel block partners and most of them responded forcefully. The result was a severe reduction in attendee room rates. This helps HFTP entice attendees back into our room block and provides a better value to participants."

HITEC has been in existence for more than 30 years and is one of the world`s oldest technology-focused conferences. Last year, the conference had more than 600 booths and 5,500 participants. According to Lance Peterson, HFTP`s director of marketing, exhibit booth sales remain strong, but are trailing about 2 percent compared to this time last year. Being an optimist, Peterson said, "Right now, booth sales are behind 10 booths from last year at this time and beating last year`s numbers is going to be a cinch!" 

 

Leading futurist, DR. Marvin Cetron, forecasts trends shaping the hospitality industry in HSMAI Marketing Review

In an insightful and often harrowing, yet optimistic article by futurist, Dr. Marvin Cetron, 10 global trends and their implications on  the hospitality industry are reported in the cover story of the spring 2003 issue of the Hospitality Sales & Marketing Association International (HSMAI) Marketing Review magazine.

In "Forecasting Trends Shaping the Future of the Hospitality Industry," Dr. Cetron of Forecasting International, Ltd., discusses in-depth the following 10 trends and their implications on the hospitality industry:

The world`s population will double in the next 40 years.

Growing international exposure includes a greater risk of terrorist attack.

The population of the developed world is living longer.

Growing integration of the global economy.

Women`s equality movement beginning to lose its significance due largely to past successes.

Tourism, vacation and travel will continue to grow in the next decade as in the 1990`s.

Advances in transportation technology will speed travel and shipping both on land and in the air.

The Internet is growing logarithmically and globally.

Services are the fastest growing segment of the global economy.

Time is becoming the world`s most precious commodity.

"Dr. Cetron paints a clear and precise picture of global trends and how they will impact the future of the hospitality industry," states Ilsa Whittemore, executive editor of HSMAI Marketing Review. "For sales and marketing professionals in the hospitality industry, HSMAI Marketing Review is a tremendous and invaluable resource for planning and developing marketing strategies, as well as understanding what is, and will be, in the minds of the traveling consumer."

Dr. Cetron addresses the fact that 2002 was the worst year in 20 years for hotels in almost every market. "Following 9/11, the industry shed an estimated 6.6 million jobs worldwide; one hospitality worker in 12 wound up on the unemployment line in 2002; another 6 million jobs were lost from related businesses; two-thirds of the 760,000 jobs lost in American cities were in travel, tourism, and associated fields; the hoped-for recovery never materialized, and 2003 looks to be another stagnant year, with little growth in travel. Add to that the continued state of world affairs and it makes for very mixed prospects for the hospitality industry for the decade to come."

Among the many "Implications for the Hospitality Industry" cited in the article are:

American tourism and vacation travel will grow more rapidly than the global average, both within the U.S. and to foreign destinations. In anticipation of this expanding market, hotel chains are fast building new capacity, both in the U.S. and abroad. Europe will remain an important profit center, in part because of growing exchanges among members of the expanding European Union, but also because it will continue to be a favorite destination for well-to-do Americans.

Because they are gathering places for Americans, American-owned hotels and resorts are likely to be prime targets for future terrorism. Some of the most important security measures will be invisible to customers, but highly intrusive for staff. These may include comprehensive background checks for new hires, much as airports need to screen such behind-the-scenes personnel as baggage handlers and fuel-truck drivers. Disgruntled employees and former employees are the single greatest threat, because they are familiar with security procedures and weaknesses.

Many future customers will value senior-oriented conveniences such as faucet handles that can be operated conveniently by arthritic hands, larger signs with easier-to-read type, fire and security systems that flash lights for the hard-of-hearing plus sound an alarm for others. Off-season tourism by seniors will help to smooth out the annual cycle in cash flow for hotels, motels, resorts, and other travel businesses.

Faster and more efficient modes of travel will reduce the cost of vacations and business trips, further increasing demand for hotel accommodations. Whenever economical rail transport begins to replace short-haul airlines in the U.S., it will stimulate the market for accommodations in regional hubs.

Anything hotels can do to save time for their customers will encourage repeat visits. Any delay or perceived inadequacy of service that costs customers time will send them to another hotel chain. This is particularly true of under-40 customers, who make few allowances for other people`s problems.

As Net-based work-at-home programs eliminate the need to work in a central location, frequent small meetings between team members will become an important part of corporate life. Many of those one- and two-day get-togethers will be held at the company`s regional offices. However, others may take place at local hotels, where key workers can focus on critical tasks in more comfortable, relaxing surroundings. This could be a significant new market for hotels in small and medium-sized cities around the United States.

Many future investments will go to improve broadband and wireless access for hotel guests, to provide PDA links to home networks, and to add large, flat-screen HDTV to rooms. GPS systems will tell drivers exactly how to reach the hotel or resort, with added reports on travel conditions. These services cannot be seen as profit centers; instead, prices will be kept low, to attract business to other facilities.

Other articles and columns published in the spring 2003 edition of HSMAI Marketing Review are:

Hotel Safety: Consumer Demand Presents a Marketing Opportunity
Balancing High-Tech and High-Touch in Hospitality
International Travel to the United States: Excerpts from "Tourism Works for America 11th Annual Edition 2002"
Putting Out the Welcome Mat for Pet Lovers
Training: The Key to Success in the Private Special Events Market
Trade Show Leads: Lost and Found 


Travel Intentions Remain High But Americans Continue To Delay Booking Trips 

The second wave of the War Impact Survey produced by the Travel Industry Association of America (TIA) shows that war came and went without devastating the travel and tourism industry.

The survey did show that certain sectors such as airlines and outbound travel continue to be severely affected but overall travel intentions remained stable. Currently, 82 percent of Americans plan to take at least one trip this spring or summer.

What became clear in the second wave of the survey is that the sluggish economy continues to have a greater effect on the travel industry than world events. Forty-five percent of Americans who intend to travel this spring or summer have still not made plans or booked their trips, a percentage unchanged from the first wave of the survey conducted March 20-25.

“It would appear that the still soft economy and low consumer confidence continue to be the catalyst for travelers delaying their vacation planning,” remarked William S. Norman, president and CEO of the Travel Industry Association of America. “It may well be that the next wave of the survey shows significant changes in booking patterns, as lower gas prices and the proximity of the summer season serve as a stimulant for travelers to make their plans.”

The second wave of the survey once again confirmed recent leisure travel trends with Americans saying they are more interested in travel by auto, RV or motorcoach, staying within the U.S., visiting small towns or rural areas and taking short getaways (less than 3 nights). As the war drew to a close, Americans’ interest in visiting national monuments and places with large crowds increased significantly over the last survey.

The end of the war also appears to be having a mildly positive effect on business travel, with signs that the industry may be on a tentative road to recovery. TIA’s survey showed that of those who travel for business, 79 percent said they plan to travel the same amount or more this spring or summer, up from 75 percent just three weeks ago. In addition, only about one-quarter (26%) of business travelers said their employers had reduced their travel budgets, down from one-third (33%) who reported leaner budgets in the first wave of the survey.

Of those business and leisure travelers who are traveling less or not at all this spring or summer, concerns about SARS (severe acute respiratory syndrome) appear to be very low. In fact, only 7 percent of both business and leisure travelers report that SARS is the reason they are traveling less or not at all. This is most likely attributable to the fact that the majority of Americans’ business and leisure travel takes place within the U.S.

The second wave of TIA’s War Impact Survey was conducted April 10-15 using web-based surveys among 1,200 online Americans. It was conducted by the Travel Industry Association of America and a consortium of TIA member organizations, including NYC & Company, Kissimmee-St. Cloud Convention & Visitors Bureau, Orlando/Orange County Convention & Visitors Bureau, Visit Florida, Choice Hotels International, Las Vegas Convention & Visitors Authority and the Canadian Tourism Commission. Two additional waves will be conducted over the course of the next month.


TIA is the national, non-profit organization representing all components of the $537 billion travel industry. TIA's mission is to represent the whole of the U.S. travel industry to promote and facilitate increased travel to and within the United States.
 

Moat House bids to buy managed hotels

Caterer.com  - Moat House Hotels, the UK arm of Queens Moat Houses (QMH), is hoping to buy five hotels that it manages from the Bank of Scotland early next year. The group has been managing the hotels for the last 10 years, but the agreement expires in January and the bank has told the group it intends to put them on the open market rather than agree a private sale.

"These hotels are not critical but we would prefer to keep them. While the property market is depressed, individual hotel values have remained high," said Tim Scoble, managing director of QMH.

QMH has 42 UK hotels, of which eight are under management contracts. Scoble said the group would prefer to own the hotels, although it would also consider a renewed management contract with a new owner.

The hotels, to be marketed through agent FPD Savills, are Holiday Inns in Bristol and Reading, the Wigan Moat House, Winchester Moat House and Sheffield Moat House hotels.

Source: Caterer & Hotelkeeper magazine, 24 - 30 April 2003  

AH&LA's President Joe McInerney Updates - April 22, 2003

Dear Friends & Colleagues:

After a long, cold season full of snowstorms and falling occupancy rates, spring has finally arrived - hopefully bringing the return of business travelers and a barrage of leisure guests to our hotels.

In the midst of anticipating an upturn in our industry this season, AH&LA is gearing up for several upcoming travel and tourism meetings and events.

Next week, we are hosting our Multiunit Lodging Operators & Owners Forum, April 27-29, at the Denver Marriott City Center. Primarily focusing on Internet distribution systems, the event features executives from Hotels.com, Priceline.com, Travelocity.com, Expedia.com, and TravelWeb.com.

Once again, we are teaming up with the Travel Industry Association of America to celebrate the 20th Annual National Tourism Week, May 10-18. This event promotes awareness to increase domestic travel within the United States. In the same month, the World Travel & Tourism Council is hosting its third annual World Travel & Tourism Summit, May 17-19, in Vilamoura, Algarve. The event will address world tourism activities. For more information on this event, visit the organization's Web site at www.globaltraveltourism.com.

In June, AH&LA is co-hosting the 24th annual Las Vegas International Hotel & Restaurant Show (LVIHRS), June 18-19, at the Las Vegas Convention Center. During LVIHRS, we are holding several powerful and informative seminars featuring lodging executives who will discuss business strategies, environmental issues, technology, and much more.

In a major government affairs initiative, AH&LA recently teamed up with the National Chamber Foundation/U.S. Chamber of Commerce and the Travel Business Roundtable to host "Re-Igniting Growth in Travel and Tourism." This major initiative gathered senior government officials and business leaders to discuss and develop an action plan to stimulate growth and recovery in the travel and tourism industry.

It was the first time that the travel and tourism industry has spoken with one voice on the issues facing the industry and our respective sectors. This meeting has provided the industry with a platform to address issues with members of congress and staff members, regulators, and the administration that directly effect the travel and tourism industry.

This historic event also marked the first time that three Cabinet Secretaries - Secretary of Homeland Security Tom Ridge, Secretary of Commerce Don Evans, and Secretary of the Interior Gail Norton - have addressed the industry during the same program.

Additionally, AH&LA Vice President for Governmental Affairs Kevin Maher recently testified before the U.S. House Small Business Committee's Subcommittee on Rural Enterprises, Agriculture, and Technology on the difficulties lodging properties face as a result of abuses of the Americans with Disabilities Act (ADA), and AH&LA's support for the ADA Notification Act (H.R. 728), introduced by Rep. Mark Foley (R-Fla.). For more information about this testimony, read the "Governmental Affair" section of this newsletter.

To that end, please know I am always here to listen to your suggestions and comments.

Sincerely,
Joseph A. McInerney, CHA,
President  AH&LA


London Congestion Charge has little effect on meetings industry says survey

United Kingdom, 25th April 2003: In a recent survey carried out by the Meetings Industry Association (MIA) into the effects of congestion charging on the meetings industry in central London, the vast majority of those surveyed felt the recently introduced charge was having no effect on their business.

The on-line survey of MIA members based in London, which includes Hotels, Conference Centres and Exhibition Venues, revealed that 78% believed the charge was making no difference to their business, with just 11% saying it would have a negative effect and the same number voting that the prospects of reduced traffic would improve business.

MIA Executive Director Ruth Dawson, who commissioned the survey, commented; “The meetings market within central London has remained remarkably resilient during the past few months, despite the conflict in Iraq and some economic uncertainties, and this survey further confirms that it is very much business as usual”.

Chris Gothard, Head of Sales and Marketing at major London exhibition and event venue Alexandra Palace, which is just outside of the charging zone, said; “From our point of view it is slightly beneficial to be outside of the zone as we have 2200 free parking spaces and therefore the majority of visitors can drive without penalty.”

Further details on the Meetings Industry Association can be found by visiting www.meetings.org

About the Meetings Industry Association

The MIA is the recognised professional trade body for the UK Meetings Industry and is committed to raising and maintaining professional standards. It has a membership of over 650 meetings venues and service suppliers within the United Kingdom.

Some hotel perks, amenities do a disappearing act

USA Today -  Next time you check in, check out the towels in the hotel bathroom. The racks may not be as stacked.

Or the freebie toiletries may be skimpier. (Body lotion is often the first to go.)

And bellhops might not hop to it, because there are fewer now to answer guests' calls.

''Across the board, things are being cut'' as lodgings confront rising costs and lower occupancy levels, says hospitality consultant John Fareed of Resort Marketing Partners.

''Hotels have seen their profits decline the past two years. To maintain the bottom line, they have to look at expenses,'' says Robert Mandelbaum of PKF Consulting, which tracks the industry.

There's also pressure from value-conscious consumers who increasingly demand -- and get -- discounted rooms. ''Hotels are cutting amenities to make the low prices work,'' Fareed says. ''This is a huge issue right now.''

Frequent traveler Eric Thompson of Bainbridge Island, Wash., has noticed a reduction in the number of towels supplied at several mid-range properties in the past six months. ''Maybe there's a Turkish towel embargo,'' he quips.

And some lodgings that used ''decent down pillows seem to be switching to those god-awful feather ones,'' he says. ''I can't tell you how many quills I've been stuck by.''

Road warriors also notice that sometimes they're now charged if they request a second packet of java for the in-room coffee maker.

Meanwhile, concierge desks may be unmanned, and restaurant and bar hours may be shortened. ''I have seen cutbacks in room service days and hours,'' says Elizabeth Ennis, a health care consultant from Erie, Pa.

Labor is hoteliers' biggest operating cost -- ''roughly 35% of revenue or 45% of all expenses,'' PKF's Mandelbaum says. ''So that's the first area hotels look at'' in tough times.

''There's a lot of examination of job descriptions to see where jobs can be consolidated or eliminated,'' says Kenneth Hine, a former president of the American Hotel and Lodging Association who runs Global Consultants Inc. For example, front desk clerks may also function as concierges, he says.

At the Eldridge Hotel in Lawrence, Kan., front office manager Ginger Ray began working the desk occasionally without the usual bellman on duty. ''You can only imagine the looks we received from our guests when the person who checks them in or out is the one who retrieves their vehicle,'' she says.

Also being streamlined are the bath potions for guests. ''There was a time when you walked into a hotel room and it was the battle of the amenities -- lotions, gels and whatever,'' Hine says. ''Those are disappearing,'' especially at value-priced properties. ''We're getting down to basics.''

Luxury hotels aren't stripping away as many frills --''If you're a Ritz-Carlton or a Four Seasons, you have to justify your positioning in the marketplace'' and meet guest expectations, Mandelbaum says. ''There, it's more the excessive types of amenities being cut, such as the computer concierge.''

Or high-end hotels may tack on fees for using the health club, downsize gifts for frequent guests, maybe turn off the tap on complimentary mineral water. ''They try to preserve the impression of special treatment but reduce the cost of that treatment,'' Hine says.

Hotel executives, who don't relish talking about cutbacks, try to keep trims invisible, such as downsizing ''back of the house'' reservationists. In fact, some on USA TODAY's Road Warriors panel of frequent business travelers haven't detected big changes at the inn.

Marc Ellin, vice president and managing director of the Grand Hyatt Washington (D.C.), is wary of taking anything out of rooms (and, in fact, is finishing a $10 million renovation that includes pricey ergonomic desk chairs). Instead, he has cut new deals with suppliers and adjusted staffing and services according to occupancy and the kind of guests in the hotel. ''If I have a youth group, I might not keep the martini bar open.''

His hotel and others are emphasizing guest relations. (Being nice has the additional benefit of not costing anything.)

Some travelers say they feel better taken care of. ''If anything, the service is getting even better,'' says Ted Mitchell, a Dallas engineer.

While staying at San Francisco's Palace Hotel, Brian Manning of Tucson needed a tie for an unexpected engagement. ''The doorman removed his and just asked that I return it,'' Manning says. ''I'd say that the hotels are working to keep services high because they see this as a very competitive time.''

Back at the Eldridge Hotel, bell and front desk staffs have been beefed up again. ''We have learned it is just downright impossible to run a full-service property with a skeleton front desk crew,'' Ray says.

In hard times, ''it would be foolish not to focus on the guest experience,'' Hyatt's Ellin says. ''It's far more expensive to acquire a new customer than to maintain the one you have.''

Thailand to host PATA Travel Mart 2004

AsiaTravelTips.com  -   Bangkok, Thailand has won the bid to host the 2004 PATA Travel Mart, and Kuala  Lumpur, Malaysia has been confirmed as the host of the 2005 event. 

PATA President and CEO, Mr. Peter de Jong, said: "Both destinations put in excellent package bids which covered all the fundamentals necessary to host a prosperous and exciting Mart. PATA's aim now is to continue the great momentum of our Conference in Bali and make this year's Mart in Singapore a resounding success."

The PATA Travel Mart 2003 takes place in Singapore between 1 - 3 October. 

SRS-Worldhotels appoints new Vice President of Sales & Marketing for EMEA

SRS-WORLDHOTELS, one of the leading global hotel sales, marketing and reservation consortia for independent hotels, has today announced the appointment of Christian Fiederer to the role of Vice President Sales and Marketing EMEA. 

Reporting directly to the Company’s Chief Executive Officer Michael Ball, Mr Fiederer will be assume responsibility for SRS-WORLDHOTELS European sales office network, with main offices based in London, Madrid, Paris, Stockholm, Amsterdam, Milan, Johannesburg and the headquarters based in Frankfurt.  In addition to managing the sales efforts on behalf of the more than 450 member strong hotel portfolio, he will also be responsible for the national and regional marketing and promotional activities throughout the region.

Mr Fiederer has an established track record within the hotel industry, having worked for major global hotel brands and independent hotels.  Prior to joining SRS-WORLDHOTELS he was Regional Director of Sales and Marketing for Le Meridien, where for two years where he focused on the Central & Northern European markets, including Germany, the Netherlands, Eastern Europe and the Nordics Countries.  In addition to running four sales offices across the region; Mr Fiederer oversaw the running of the central reservations service and was in charge of brand marketing.

Other sales and marketing experience in the hotel industry includes the Forte Hotel Group, Radisson SAS Hotels & Resorts in Germany and Regional Director Sales & Marketing Middle East based in Dubai (UAE).

“I am delighted to welcome someone of Christian’s calibre to the SRS-WORLDHOTELS team,” comments Michael Ball.  “Christian’s European and Middle Eastern experience will add to the already considerable knowledge and strength we have in our sales network in the region.  These are obviously difficult times for virtually everyone in the hotel industry and as such we need to expand our activities and our efforts.  Hence the timing and importance of Christian’s appointment.”

“I am joining SRS-WORLDHOTELS in very exciting times,” adds Christian Fiederer.  “I have no doubt that there has been a real renaissance in the independent hotel industry in the past few years.  Not only have independent hotels continued to prosper and drive innovation in the sector, but also leisure and business travellers are seeking a much more individual experience when staying away from home.  The personal touches that the hotels within all levels of our portfolio offer, combined with the security that the SRS-WORLDHOTELS brand brings, is a winning combination.  I am looking forward to exploiting this throughout the EMEA region to help our brand and our hotels grow from strength to strength.”

SRS-WORLDHOTELS is one of the world's leading and most dynamic hotel sales, marketing and reservation consortia, committed to providing the smartest sales, marketing and reservations solutions to independently operated hotels and hotel groups.  There more than 450 member hotels, in 65 countries and 250 locations on all the continents.  Unlike most other hotel consortia, SRS-WORLDHOTELS has three different categories of membership in order to meet the needs of all kinds of leisure and business traveller; the Deluxe Collection, the First Class Collection and Comfort Collection.