Qatar Airways has unveiled its new QSuite Business Class at the ITB Berlin travel industry trade show.
“Today I am proud to unveil the future of premium travel with our new QSuite Business Class,” said Qatar Airways Group CEO His Excellency Akbar Al Baker in a statement. “Our unique and patented design is a world first in many ways and challenges industry norms by offering passengers more privacy, more choice, and more personalization.”
A few years ago, Qatar Airways made the decision to go to a two-class layout on all of its planes apart from its fleet of seven Airbus A380 superjumbos. As a result, the airline invested heavily on its business class and economy product offerings. In 2016, Qatar Airways was named the best business class in the world by consumer aviation website Skytrax.
In fact, the 20-year-old airline’s investment in its new business-class-on-steroids is indicative of the airline industry’s latest trend towards two cabin configurations with first class going the way of the dodo.
Now, Qatar is back with a business class cabin that’s said to be even better.
Unlike existing business class offerings, the QSuite is designed not only for individual comfort and convenience, but also to thrive in group settings. Even though its individual suites look fairly conventional on the outside, they offer a new level of flexibility and a communal atmosphere unheard of in the era of private premium seating.
By Benjamin Zhang, Business Insider