HotelREZHotelREZ Hotels and Resorts (HotelREZ) and Guestline ink new partnership agreement to provide full service representation to hotels via HotelREZ’s own HO chain code on the GDS.

HotelREZ, one of the largest and fastest growing hotel representation companies in the world, has been appointed as a GDS and distribution partner to Guestline, a leading provider of cloud-hosted property management (PMS), distribution and digital marketing technologies for the hospitality industry.

The two UK-based companies have already put in place a certified two-way XML connection, which ensures hotel customers benefit from seamless connectivity between both providers. With this new partnership, Guestline customers are able to distribute real-time rates and inventory to the Global Distribution Systems (GDS), primarily used by travel agents, as well as to millions of other bookers using websites powered by the GDS worldwide. In addition to this, HotelREZ customers can benefit from Guestline’s online merchandising platform, WebSuite, and channel management services.

“Recognising that the GDS is of great importance to hotels’ bottom line, we decided to broaden our distribution offering by partnering with HotelREZ, who are recognised as a global leader in the hotel representation sector,” said Rupert Gutteridge, Sales and Marketing Director at Guestline. “Our certified two-way connectivity has already proved beneficial to a significant portfolio of mutual clients, providing them with optimal revenue and yield capabilities. Coupling Guestline’s Rezlynx PMS with HotelREZ’s unique distribution capabilities adds significant value for customers.”

Guestline customers can also benefit from access to HotelREZ’S own network of preferred travel agencies and consortia partnerships, as well as its global demand programme, which includes corporate and MICE RFP generation.

“Guestline offers a best in breed property management system, and exceptional service to its customers, so we are delighted to have been selected as a GDS representation partner,” said Mark Lewis, founder and CEO of HotelREZ. “HotelREZ is continually focused on leading the market in providing a range of flexible entrepreneurial distribution, sales and marketing tools, aimed at independent hotels worldwide on an individual hotel or Private Label basis. We believe a combination of Guestline technology and our distribution platforms offers the very best solution for hotels looking for revenue growth.”

Guestline and HotelREZ working in partnership will provide hotels with significant business distribution capabilities and ensure the latest technologies are available to Guestline customers. Contact us here for further information.

For more information on the suite of products and services available from Guestline, please visit www.guestline.com.

About Guestline

Established in the UK, Guestline provide innovative property management, channel distribution and digital marketing solutions to the hospitality industry. Founded on cloud-based technology, Guestline’s revenue generating solutions enable hotel groups, independents, serviced apartments and pub companies to achieve maximum occupancy at the most profitable rate. Fully integrated into the Guestline distribution and central reservation platforms, the property management software is currently growing revenues in businesses in 20 countries across five continents. The range of products include Rezlynx PMS, online booking, CRS, channel distribution software, PCI compliance, EPoS and digital marketing solutions.

About HotelREZ

HotelREZ Hotels & Resorts was established in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur. Over the course of a decade the company has grown to be one of the leading hotel representation companies dedicated to marketing and connecting independent hotels with bookers worldwide. HotelREZ now provides distribution, revenue, sales consultancy and marketing services and support to more than 1,000 hotels and small hotel groups worldwide including private label GDS chain code solutions.