For the eighth time, the Young Hoteliers Summit will take place at Ecole hôtelière de Lausanne from March 13-15. With panels, keynotes and workshops, the summit addresses topics concerning tomorrow’s generation of leading hoteliers and aims to deliver innovative approaches on how to contribute to the future of the industry.
We share more and more information, and the boundaries between private and public life are increasingly blurred. Our evaluations of various products and services are now available and visible to a growing number of people, both on platforms directly linked to hospitality, like TripAdvisor or booking.com, and more general sites and social media such as Facebook. All of this information constitutes an incredible opportunity for the hospitality sector.
The important part of the overall strategy – the one that will result in a much higher percentage of direct bookings - is Intent Data i.e. targeting and engaging travel consumers who are “in market” and planning to visit your property’s destination in the near future.
Big Data Analytics solutions offered by UK-based Fusionex International aims to bring customer preferences to the forefront and improve the marketing strategies of an Asian integrated holiday resort.
Marketing, sales and revenue management will have to mine for opportunities where they can market to current and potential guests effectively, and where they can truly meet the needs of their guests - all while monitoring a constantly shifting landscape of consumer behaviour and booking channel preferences.