The sea change taking place in luxury hotel marketing is being driven by Millennials as they redefine what the parameters of luxury means to them. First-class accommodations and amenities are just the beginning of this new-style luxury that Millennials crave. Hotels are compelled to create and offer extras including life-fulfilling experiences, adventure, and even educational enrichment.
For luxury hotels, coming up with new ideas for innovation is one of the hardest things. However, looking outside the industry, there are some examples of pioneers presenting practical, tangible ideas for overcoming some of the typical barriers to innovative thinking among luxury hoteliers.
Hotel trends continue to change tremendously primarily because the preferences of a modern day traveller have evolved drastically. Today, hotel design can make or break the reputation of your hotel. This has made it more challenging for the hotel owners to achieve that elusive customer delight.
Marriott's 30 brands now fall under four broad umbrellas: Luxury, Premium, Select and Longer Stays. Within each of those divisions, there are Classsic and Distinctive subsections.
Gibson most recently served as Vice President, Spa and Wellness for FRHI Hotels & Resorts.
Even with the trend to less conspicuous consumption and the rise of travel experiences that 'give back', luxury travel is still a place for unabashedly individualistic and hedonistic experiences.
W Taipei and Four Seasons Hotel Sydney take out the top spots in the Luxury category.
Amba Products, supplier of heated towel racks / towel warmers has released a new shelf model aimed at providing hotels with an affordable way to reduce energy, water, and laundry costs while greatly improving guest satisfaction.
China’s young luxury travelers go abroad every 3-4 months, mainly for leisure, spending RMB 420,000 (US$65,000) on tourism per year and RMB 220,000 (US$34,000) on travel shopping.
Report explores luxury travel trends through 2025 and six emerging affluent "traveler tribes" to help the travel industry better serve this fast growing segment.