Many start-ups have no budget to spare so they make the decision not to do any marketing at all, which is a huge mistake. Marketing is a necessity for the long-term financial success of a company, especially in a highly competitive market like the hospitality industry.
One of the most complicated things about starting a business today is the huge number of options available for you to market your product or service. It’s almost a full-time job to figure out which tactics will be most effective for your business and implement them.
When many competitors offer similar products within the same marketplace, credibility and brand recognition are crucial to make your company/solution stand out from the crowd. Using public relations, you can improve your company’s visibility with potential customers (hotels!), establish credibility in the industry, shorten your sales cycle and boost your revenue.
Rome wasn’t built in a day and the same goes for a PR strategy. Building a strong foundation for press efforts isn’t always easy, but can pay dividends in the long run. Vying with the myriad of competitors for visibility and presence in the market takes time, but in saying that most hoteliers recognize that PR is an important tool for gaining visibility and increasing their occupancy rates.
Are you marketing to other businesses? Make sure you're on the right track with these essential B2B marketing tactics.
By Jo Scard: In starting to plan a formal PR strategy, there are some simple things that you can do to maximise the exposure that your campaign will have.