Social media keys to the adventure market

Adventure travel is undeniably one of the most popular trends all over the world and growing by leaps and bounds. Social media and PR are a vital way to highlight your property’s involvement to reap more reservations from this category. Although studies indicate that adventure enthusiasts read online magazines like National Geographic Traveler and Outside Magazine, they also follow their extremely popular Instagram and Pinterest feeds. Therefore, your destination should aim to gain coverage in these kinds of mainstream media outlets as part of a comprehensive PR program.

Six effective hotel marketing strategies to drive profitability and revenue 

As a hotel owner, you must be looking out for ways to attract new guests to your property, although not be sure where to start from! If you haven’t already designed the pipeline for an effective marketing strategy to attract more guests, we are listing a few of them for you.

Hotels missing out on fast-casual dining trend

Hotels throughout the US—properties large and small, boutique and branded—are catering to travelers’ appetites for "local experiences" with food-and-beverage venues that celebrate local ingredients in unique ways. But little attention is paid to the growing popularity of fast-casual dining, the hybrid concept that blends fast-food or quick-service restaurants with casual dining.

Marriott massive on Twitter too

Marriott has a whopping 416,000 followers on Twitter, more than double that of its closest competitors.

AccorHotels announces deployment of new social media platform, Local Measure

The social media platform is designed to allow immediate interaction between customer and hotel proprietor.

Smartphone use impacting holiday activities: Study

On your summer vacation you'll spend more time glued to your smartphone than your beach chair, according to a recent global study.

How to respond to social media backlash

No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Here are some steps to follow when you receive a negative comment on social media.

6 ways hotels can use social media to attract more guests

To capture the holiday seekers’ imagination early, you need to keep the engagement fire blazing on daily basis because a ton of potential guests are snooping around your social media accounts every day.

By |June 29th, 2016|Tags: |

eBook: Social Media Best Practices in Travel Marketing

Social Media Best Practices in Travel Marketing explains the pros and cons of each key social media, providing tangible examples of how restaurants, hotels, airlines and destinations use them to reach their goals and objectives.

Reviews: Read all, respond selectively

Here are some guidelines on which reviews to comment on, and how to interact with your hotel's social media channels.

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